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What Is The Star Effect Of Fashion Week?

2011/3/11 9:03:00 106

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Charles Frederick Voss Zhang Ziyi Gossip Girl

Fan Bingbing went to Paris as the only Asian actress to attend the Dior 2011 autumn and winter release.

Local time on March 4th, 2011 Paris fashion week, Fan Bingbing appeared in the Dior show, wearing a personalized bow sunglasses, showing "international fan" gas field.

As the only Asian actress invited by the guests, Fan Bingbing appeared in the Musee Rodin Dior conference hall as a retro costume.

A simple black and white suit with Dior white evening dress, purple fur, black gloves, and full of classic nostalgia. The asymmetrical design of the special Sunglasses makes use of the most popular bow knot elements, which is slightly cute, exquisite and unique.

The appearance of Fan Bingbing made the media instantly warming up, waiting for the presence of foreign media to encircling the scene and shouting her name "Fan" to attract her to the camera.

On the Dior audience, Fan Bingbing was sitting in the first row with guests like European media darling and supermodel Natasha.

It is revealed that in the next week, Fan Bingbing will also be invited to watch a number of large-scale brand show.

Recently, 2011/2012, autumn and winter series of four fashion week in New York, London, Milan and Paris are being launched in full swing.

Apart from paying attention to the next season trend costumes on the T stage, people are also attracted by the star guests sitting in the front row of the show. Some of them even grab the fashion trend and attract busy photographers and journalists. Fashion week has also become a great party of celebrities.

However, how can such a way of inviting stars bring much benefit to the brand released by fashion week? {page_break}

The change of exhibition mode

Zhang Ziyi attends Salvatore Ferragamo 2011 autumn winter fashion show in Milan

Chinese movie stars in Milan fashion week, which was not long ago.

Zhang Ziyi

Pop stars such as pop star Katyy Perry and movie star Katie Helm appeared in the show; in New York, including the recent hot "

Gossip girl

"Celebrities such as Blakee Lively, British aristocrat, and New York celebrities Olivia participated in the brand series of publicity and campaigns. In London," Anna, "the editor in chief of the American version of" Vogue ", appeared in the first row of the show guests. But how many stars are coming to Paris fashion week?

Back in 1858, French designers

Charles Frederick Worth

(Charles Frederick Worth) set up a fashion store for the first time to hire real models for display.

As the stars are now in support, the reporters are very different from the fashion show. The models then stroll around the exhibition hall of the high fashion salon to show their costumes for customers and journalists.

The fashion show began in the US Department Store in nineteenth Century, followed by the French fashion parade, and its theme became a display of European costumes to American consumers and journalists.

But during World War II, the fashion process in Paris was interrupted, and Eleanor Lambert, the American propagandists, launched her brainstorming.

She gathered all American designers to join the weekly fashion announcement called Press Week.

Reporters began to notice that American designers began to get their trust in magazines.

Such weekly fashion releases continued until 50s of last century until many designers decided to go solo.

In this difficult thirty years, this form of fashion is very stable.

Each designer releases their own clothing, and buyers, main customers and celebrities are involved in these shows.

For example, in his last show, Houlston, the designer, invited the then Hollywood star, Liza Minelli (Liza Minelli).

{page_break}

Xu Qing took a group photo with designer Muccia Prada after Prada show.

However, in the past twenty years, this form has undergone significant changes.

In 1989, the Internet began to spread all over the world.

In 1992, Vern Maris, the former director of fashion week in New York, promoted the first centralized New York fashion week, popularizing fashion and promoting a coexistence of cooperation and competition among designers.

In the early 90s of the last century, Italy designer Jenny Versace (Gianni Versace) invited movie stars Stallone, singer Prince and Tu Pak to let them join the show. This idea made the fashion world once again boiling.

In the late 90s of last century, celebrities had become the support and support of fashion shows.

In February 1999, American designer Tommy Hilfiger (Tommy Hilfiger) invited stars Andy MacDowell, Mark crath, Lenny Kavitz, Maxwell, Mya, Weklev Jean, Samuel Jackson and Gavin Rossdale to gather popularity for his hair show.

Fashion week has become a commercialized operation for many years.

Celebrities are attending fashion week because they can get a 6 digit attendance fee there.

But people do not know what the future of these celebrity effects will be.

Some famous designers, such as Marc Jacobs in the US and Carolina Herrera, have more or less reduced the star effect of the brand launch. The front row of the audience for fashion distribution has become insignificant to them, especially those quite well-known brands. Mark Jakob, Jacobs

Those relatively unknown brands still benefit from inviting celebrities.

However, some brands simply abandoned the fashion week, for example, Gareth Pugh created his 2011 spring summer series publicity films; Zach Zac (Pugh Posen) chose to make a picture album of 2011/2012 autumn and winter series; the famous Tom Ford (Tom Ford) also released a new series in a private way.

After all, not the most famous stars sitting on the front row of the fashion week show can save a disappointing fashion series.