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Chain Franchised Store Model Has Become The Sword For Shishi Shoe Companies To Compete For The Market.

2011/3/11 10:54:00 38

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March 11th hearing reporter learned from the Economic Bureau, since last year, our shoe and clothing enterprises franchise stores everywhere, vigorously develop

market

The proportion of enterprises with a scale of more than 200 franchised stores has increased greatly. At present, these enterprises are mostly distributed in the field of shoes and clothing.

Franchise chain stores, as a "must kill strategy" for Shishi enterprises in recent years, has not only failed in many tests, but also used it in a good way. It has always played the role of "pioneer of exploration" in the retail terminal of products, and even some professionals have pointed out how big the "gas field" of chain stores is.

"Taking advantage of our own characteristics, we will be able to conquer cities.

In terms of the type of goods, the exclusive store ratio

Department store

Stores or discount stores are better able to provide customers with better choices. Nowadays, most glamour stores attract customers' "glamour index", which relies on various types of goods, personalized service and a store atmosphere that is familiar to customers.

Wu, manager of the shoe industry, said that the company's plan to attack 200 chain stores in cities and towns in one year was put on the agenda as early as the year before last.

It is also a leading enterprise in Shishi franchise chain store, and the management of rich bird group also gives a brilliant view on this problem.

"Franchised stores actually have strong market advantages. First, because of the" specialization ", they have a complete range of products and high technology content, so that they can meet the special needs of a particular market. This advantage can not be compared to other comprehensive stores, so the target customers are mainly purposeful buyers of certain commodities.

Second, its service mode is "alive". The core of franchise business policy is variety policy and differentiated policy.

There are three ways of purchasing, such as store purchase, centralized purchase, centralized purchase and shop purchase. It pays more attention to the autonomy and flexibility of each shop, and provides targeted services. In the exclusive store, each shopping guide is an expert in a certain kind of commodity management. They help customers design their consumption and design their lives and guide their consumption according to their customers' characteristics.

Customers really enjoy quality service, and the reputation of natural brands spreads. "

"The next step is to make individualization, continue to strengthen the development of human resources, build and cultivate high quality and standardization to meet the needs of the special store development."

major

In terms of specific management, we should further promote standardized management, improve service levels, standardize standardization and flexibility, and improve the added value of operation and the grade of enterprise management.

Rich bird group management said.