Anta Sports Increased Its Turnover And Profit By 25% In 2010.

2011/3/11 10:55:00 49

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Anta Sports Turnover Ding Shizhong

China

Anta sporting goods

Due to the increase in China's wages, the company's turnover and profits grew by 25% in 2010.

The company's turnover growth is due to an increase in average selling price, an increase in supply items, and

Expansion of sales channels

。

In 2010, Anta's gross margin grew 0.7% to 42.8%.

The company said that the number of Anta stores has increased from 6591 at the end of 2009 to 7549 in 2010, and the number of stores has increased by 958.

Chairman and executive director of Anta company

Ding Shizhong

With the continuous development of China's economy and the trend of wage increase, the surge in disposable income and the increasing size and purchasing power of domestic consumers have contributed to the growth and sales prospects of the sporting goods industry.

"We believe that the prospect of mass market potential is still very bright. We will strive to make full use of our competitive edge and expand our market share."

"In order to maintain our profitability with retailers, we will implement more effective cost monitoring measures and work closely with retailers to ensure efficient store operation and better inventory management."

"We have also introduced an optimization plan for enterprise resource planning (ERP) system to monitor our retail performance and get more real-time market intelligence, which is conducive to our long-term growth, in an attempt to create higher value and repay our shareholders."