Inventory! Wenzhou Private Enterprise'S 80 Generation "Rich Two Generation" Female Head

Zhu Dan, a rebel

In the male dominated industry, she left and right suddenly.

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After 70, Zhu Dan may be called a rebel.

His father owns a company that produces security equipment.

Zhu Dan is now the female head of Zhejiang Ao Le Intelligent System Engineering Co., Ltd.

She is the kind of "man with a story". She goes all over to study, to stay in the ocean, to read half of the work, and to go through business.

In the 90s of last century, her father took part in an exchange meeting held by the Ministry of public security and brought her new words of "intelligent safety products", which quickly aroused her curiosity.

After a survey, she decided to leave her parents' asylum and start hard.

16 years old, now sitting in a spacious office, Zhu Dan told reporters to talk about "ole" more than ten years of hard start business and achievements, still rejoicing in the original choice.

It can be said that from the residential security facilities in the year to the intelligent community, and then to the weak current project, Zhu Dan witnessed the rapid development of China's intelligent technology market.

In the male dominated industry, she attracted a lot of surprises and praise from the women's left and right sides.

In Zhu Dan's memory, at the beginning of the new century, the enthusiasm of the security community and the intelligent community to the real estate construction had not yet receded.

After its success, it has constantly copied large-scale industries and spread all over the country. Now it has gained fame in the industry.

"Thanks to the identity of the" rich two generation ", with the support of our parents, we had no fear and little achievements today when we started our business 17 years ago.

Zhu Dan did not want to see the word "rich two generation", but she was very calm and grateful.

People in Wenzhou are accustomed to the way of running with small steps and desperately catching up. Nobody seems to believe that entrepreneurs will have much time to recharge and think about their own shortcomings.

As a "female head", Zhu Dan played a low key and had little entertainment. She spent most of her spare time on recharging.

"I do not deny that I want to make more friends, but the confusion in management is urgently needed to solve the problem."

To this day, Zhu Dan still has a burning heart in his pioneering work.

Innovator Xu Shushu

"Flower wine, flower feast", her secret garden "tricks" really many.

Wenzhou Xin Bo flower and leisure garden is located near the 104 National Road. It is walking into the hall. It is the flowers and plants that are strewn with flowers. The starlings, the parrots, say, "Hello! Hello!"

Go inside again.

In the hall of nearly 1000 square meters, there are all kinds of flowers and plants, such as crabapple, peony and bougainvillea, and a variety of Chlorophytum Chlorophytum, Impatiens Impatiens growing happily hanging in the air. The ceiling is pparent, and the sun shines down without obstruction. In the beautiful red flowers and green leaves, there are more than ten leisure tables.

Here, you can really eat "flower wine and flower banquet", because the leisure garden has launched more than ten dishes with flowers as raw materials: Rose salad shrimp, jasmine water fish soup, chrysanthemum broccoli, black pepper fish sticks...

This collection of flowers, flowers, restaurants, leisure in one leisure garden owner Xu Shu Shu, is the general manager of Wenzhou Shuangqiao Horticultural Technology Co., Ltd.

The idea of Xu Shu Shu leisure garden originated from a visit to Japan.

Japanese flower, bird and human symbiotic theme park combines the "city's speed" and "flowers, birds, forests, water leisure", Xu Shu Shu intuition: This is suitable for fast-paced Wenzhou people!

To do so, she pformed the family's traditional flower garden into a leisure garden, and at the same time, according to the appetite of the people of Wenzhou, ready to take up badminton, fishing and other items.

"Shuangqiao horticulture" is a famous flower family enterprise in Wenzhou.

In 1991, Xu Shu Shu's parents took the lead in testing the water flower industry in Wenzhou. Now they have three gardening fields, such as the two villages of the Ao Ao Town, the Boao village and the Luoshan Alpine base, and have worked with Guangdong, Zhejiang and other scientific research institutions to attract many flower dealers in southern Zhejiang and Northern Fujian.

Now, Xu has been relegated to the "second line". Xu Shu Shu and his brother Xu Bin have taken over the industry from their families. The boss of Nongda graduated in charge of planting and production of flowers. Xu Shushu took over his mother's mantle and was responsible for the management and operation.

Xu Shu Shu said that he was very lucky. The Wenzhou "strong men do not pass on women" with strong atmosphere did not exist in their families.

In 2003, after her formal succession, her parents spoiled her, her elder brother protected her, her husband supported her, and soon passed the adjustment period.

Unlike traditional flowers and flowers sold by parents, Xu Shu Shu pays more attention to technology and flowers. Every year, companies invest large sums of money in developing new varieties.

Since 2004, she has been responsible for the "quality grass flower cultivation", "Research on Cultivation and industrialization of plug seedlings," and "New South Korean orchid breeding and flowering" and so on.

In 2008, her "Peony adaptation cultivation technology research and industrialization" subject was evaluated by experts, so that people could enjoy the peony peony in the Spring Festival.

Next, Xu Shu Shu will also study the planting of Cymbidium.

Now, Xin Bo flower and leisure garden has become the focus of Xu Shu Shu's work. She plans to straighten out the catering in the leisure garden and ponder over more "tricks".

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Inheritor Jin Jiehui

Along her father's footsteps, she wanted to create another "gold lettered signboard".

Jin Jiehui, the youngest daughter of Jin Xiangzuo, chairman of Jintai group.

In 2002, after graduating from University, he started from the financial work of Jintai group and began to take over the Wenzhou clothing market in Jintai banner in 2010.

Her goal is to make the Wenzhou clothing market a B2B e-commerce platform for the whole world.

When the college entrance examination was filled with volunteers, Jin Jiehui wanted to learn the "costume design" which was not able to reach the eight pole of the business administration.

Father advised: "how to learn fashion design also have to go to Italy, you go to read the economy class, Dad's business needs your help, if your daughter refused to join, how do you tell Dad how to convince others?" since childhood, very considerate Jin Jiehui, accepted the advice of his father.

In the eyes of many people, Jin Jiehui is born with a golden spoon, but she also has bitter water: "we will not receive special attention because of the halo of our fathers. On the contrary, we often see a contempt and suspicion from other people's eyes."

Jin Jiehui did not suffer.

In 2008, Jintai group started the examination and approval work according to the four star standard planning and construction of the leather market, and Jin Jiehui went to run various departments to do the formalities.

Leather is a combustible material and has great safety responsibilities. The relevant departments are very cautious about approving, and do not do so. Finally, they have been kicked and kicked by the land, housing and fire departments.

The whole process of Jin Jiehui's hard and soft nails touched a lot, not to mention care, to follow normal procedures is a luxury.

It made Jin Jiehui really feel the difficulty of starting a business, but she did not give up, and finally passed the examination and approval.

The new ideas of private enterprises are different from that of the previous generation.

Over the past nine years, there have been some differences between Jin Jiehui and his father in the management of his family business.

Jin Jiehui first came into contact with financial work. She thought that finance should not stay in "clear accounts", but should be used as a barometer for enterprises to provide important references for enterprises to make decisions.

On the employment side, Jin Jiehui did not advocate the continuation of the old style of paternal cronyism. She believed that modern enterprises had to introduce talents and redundant staff should be tailored.

Although Jin Jiehui's vision and philosophy are different from her father, she will communicate well with her father because "father's generation of entrepreneurs has the power of example."

Kim Sang ho started off with $2000 and made all the way into China's packaging industry.

In 1995, Kim Tae "ten years of grinding a sword", with the support of the Chinese government, defeated the fierce competition in Japan and other countries, so that the World Packaging Organization Asian Packaging Center settled in Hangzhou, Zhejiang.

"Father is the kind of person who is very persistent and has great feelings, which is relatively lacking for our new generation."

Jin Jiehui hopes to integrate the Wenzhou clothing market into an e-commerce platform like his father, and to achieve another "golden signboard" belonging to Jintai.

It is not easy for private enterprises to be "two generation women".

Zheng Lai Li

There are a lot of excellent private enterprises in Wenzhou, including women and two generations, but most of them are "diving".

Reporter (hereinafter referred to as "Ji"): Zheng general! When Kangnai held its 30th anniversary celebration last year, there were new and old shifts. Can you tell me about your current responsibilities?

Zheng Laili (hereinafter referred to as "Zheng"): Thank you! Now I am the vice president of Kangnai Group Co., Ltd., the general manager of Wenzhou Kangnai Investment Development Co., Ltd. and the chief financial officer of Kangnai group.

Mainly responsible for group investment, commercial real estate development and group listing preparations.

Kangnai is a large private enterprise. New and old handover is not completed at once.

My brother and I (Zheng Laiyi) entered Kangnai very early and managed from the grassroots level.

Now he and I are in charge of different areas of the group, and my father is still working on the overall situation.

Reporter: you've won quite a few new awards. It's one of the representatives of the second generation of women in Wenzhou's private sector.

What do you think is the difference between your group and its parents in business management?

Zheng: I'm flattered. Actually, there are second excellent women in Wenzhou, but they are diving.

I feel that the entrepreneurs of this generation are more experienced management.

After all, the external competition and problems faced by enterprises are different.

As a new generation, we value the application of technology and technology more.

The father of this generation started early in the business, and they deeply realized the importance of culture and technology.

Thanks to them, our generation stayed at school longer and had more international vision.

Many private enterprises in Wenzhou are now heading overseas, and the second generation has played an important role.

I worked hard to implement Kangnai's global strategy. Last year, Kangnai's overseas sales doubled.

We should do well. If we fail to do well, we will be incompetent.

Reporter: China has the tradition of "spreading men without women". As the second generation of women in private enterprises, have you ever felt the difference between men and women?

Zheng (laughs): I think my father is very balanced and his vision is accurate.

We have talked openly about the succession of our families and have formed a consensus.

What I'm doing now is what I volunteered. I'm good at it. I like it very much.

I believe my brother is also so. We have division of labor, but cooperation is also very good.

We all thank our father and never fail to live up to his expectations.

Reporter: there are various controversies about the "two generation" in the society. When you first heard the word, what was the real reaction inside you?

Zheng: I don't like it very much. I hate it from my heart.

There is an old Chinese saying, "rich but three generations". It seems that only two generations are rich.

You can call me Zheng, Lai Li, or "the two generation of women", but please don't call me "rich woman two generation".

Reporter: tell me about the second generation of private enterprises around you?

Zheng: many generations of our generation have similar experiences. When they were young, they went through the arduous pioneering work of their parents. They grew up and went abroad to study and study to prepare for the succession.

The general feeling of my friends around me is diligent and enterprising, and I hope I can keep my family's business well.

Of course, there are also some individual extravagance. These few people will be magnified and read once exposure is so great that many people are prejudiced against our group nowadays.

In fact, we have a lot of pressure. If we do well, others will take it for granted. If we do it badly, we will be regarded as incompetent and defeated.

Reporter: what do you want to say to everyone about this?

Zheng: the so-called "rich two generation" or "second generation" is worth mentioning. In fact, most of us are not "two", and women are even more so.

I hope that the society can give us more understanding and tolerance. If we have more applause, we will be better. (laughs)

But at the same time, we should be more self disciplined and more loving. The saying goes, "the greater the wealth, the greater the social responsibility."

I hope to encourage you all.

No life, nothing is a cloud. Women should give more positive hints to themselves.

Reporter: what is the image of the older generation of female entrepreneurs in your mind?

Zheng: business women often have to pay more attention. I have met many of Wenzhou's older generation of female entrepreneurs, and their strength and resilience touched me deeply.

Our generation is not as hard-working as they are, and we should learn from them more.

Besides entrepreneurs, I admire Hilllary Clinton most. She is intelligent and tough.

Reporter: what is your view of wealth?

Zheng: actually, I experienced the hard times when I was in bad condition and knew my father's pioneering work.

I think the money should be spent, but I can't spend freely.

I will not go too far in pursuit of brands. I never buy such a big logo dress, including my parents, my family.

I don't think people need to express their worth through external things.

Reporter: what do you think of the future?

Zheng: I hope that Kangnai can become evergreen and become a brand that can be seen all over the world.

I hope Wenzhou has more than one brand, but China has more brands.

Reporter: what is your ideal life? In the 38 quarter, what do you want to say to your female compatriots?

Zheng: I am very satisfied with my current life.

A woman's career is stronger, and there is always a family to take into account.

Your evening paper has published an article saying that nothing will ever happen to life. I agree with you. (laughter)

I can't do my job as a father.

I think that people will soon pass away in life. They must work hard and enjoy life as well.

I travel two times with my family every year. Last year, I drove from Chengdu to Tibet. The whole process was very challenging and very happy.

One of my teachers once said that people should have a positive psychological hint that happiness is also a benign cycle.

I am in a good state of mind. I pmit a positive energy every day, and I get a lot of similar feedback.

Women are beautiful because they are confident. If this is the secret, then give it to all female compatriots.

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Group analysis: what are the strengths and weaknesses of "two generation women"?

"80 generation" stands out

Knowledge structure is good and inclusive.

Changing the succession pattern quietly

In recent years, the ranks of women entrepreneurs continue to grow.

According to Ye Xiaoou, Deputy Secretary General of the Wenzhou Women Entrepreneurs Association, there are quite a few "new generation" successors in 2010, including many overseas backgrounds.

The relevant leaders of the Women Entrepreneurs Association revealed that they had been trained in family businesses, learned from professional managers until they became the ultimate managers. This has almost become the track of growth after 80 years of higher education.

In comparison, the "two generation generation" is more likely to cooperate with professional managers.

They have knowledge, lack of experience and yearning for a peaceful working environment.

Maybe there is a willful side, but there is no lack of tolerance.

It is imperative for the parents to shift from the rule of man to the rule of law. The second generation of private enterprises, especially the "two generation women", is able to tolerate, communicate and be bold and cautious. It is more suitable for the smooth pformation and development of private enterprises in Wenzhou. This is also the main reason why many first generation enterprises break the traditional prejudices and are willing to let their daughters take over.

"After 70" is interesting.

There are new generations of confusion, but also the courage of our fathers.

Under pressure, do not love to socialize, love recharge.

"After 70" is currently the leading role of women entrepreneurs in Wenzhou.

This group is a link between the preceding and the following, which shows the importance of learning.

Ye Dansi did not hide the fact that her major was inconsistent with the "orole" profession, which made her fearless when she started her own business.

Now, she is aware of her narrowness of vision, pushes off her social activities, is busy with charging and learning, and spends a lot of money to let the backbone of enterprises learn in batches.

She said that building learning enterprises is one of the strategic goals, which is not a show.

"The key is to try to figure out and understand."

Another "70 after" Chen Jie's title is a shoe general manager of Wenzhou economic and Technological Development Zone.

The company's predecessor was a famous shoe industry in the late 80s of the last century in Wenzhou.

Fortunately, we will establish a brand and gradually take a firm foothold.

When looking for a breakthrough in the enterprise, Chen Jie took the enterprise to the professional manager and went to the United States for further education.

"It took three years to learn how important it is to build a good team."

The earnest of the "two generation" with a baby face shows people not only their confusion but also their courage.

Why are they "rebellious"?

New minds do not want to be bound.

There are 160 members of the Wenzhou Women Entrepreneurs Association. About 20 new members were involved last year, involving all walks of life, and the scale of the enterprises was medium.

These new members are in touch with a lot of new trends and ideas. Many people do not want to go back to the family businesses. They are not interested in traditional industries their parents are engaged in. They want to go to a wider world.

Chen Chunjie, a post-80 generation from Zhejiang industry and Trade College, is very representative: "my father can make the business so big that there must be something extraordinary.

We must inherit the concept and spirit, not property and cause.

In the interview, the reporter found that there are two reasons for the "two generation" and "rebellion". One is that they have no interest in family business. Two, there is a generation gap with their parents.

This idea even led to the statement that "the private entrepreneurs in Wenzhou will have a fault crisis in the next 10 years".

At the annual meeting of the shoe and Leather Association of Ouhai District, Wenzhou, the first generation of entrepreneurs complained again.

However, compared with a few years ago, more and more first generation entrepreneurs gradually began to see: as long as the enterprise can last long, children, daughter-in-law and professional managers are successors.