The "Detachment Of Women" In The Wave Of E-Commerce

Electronic Commerce

There is such a "women's army" in the wave. They are ordinary girls from mountain villages, or a single mother, or a professional model, or a student of design school.

Half of the online shopkeepers are women.

In the wave of e-commerce, it is hard to imagine that in addition to a large number of female buyers, there are still a large number of female sellers.

Wu Fangfang was interested in fashion design from her childhood. She could be regarded as one of the earliest Internet traders. She opened shop on eBay first, and because of poor management, she had to end her dream of opening a shop.

But soon, the development of Taobao made her see the hope of e-commerce. Under the impact of the financial crisis, she was acutely aware of the impact of e-commerce on clothing sales, so she resolutely adjusted the strategy, and entered the field of e-commerce at the end of 2008, and set up flagship store on Taobao mall.

With her product style, quality and previous cumulative brand effect, she created the children's clothing brand Miss Dun quickly won the sales category of related categories.

Reporters noted that such a female entrepreneur in the field of e-commerce is not a minority.

In 2010, the top 30 top members of the Internet Commerce Conference were 9 women, such as "children's wear king" Wu Fangfang, "scarf Queen" Zhang Linlin, "magic fluorescent stick" Sun Yanyan, and so on.

According to Taobao data, the total number of female sellers has been flat with male sellers, nearly 50% of Taobao shopkeepers are women.

Prior to that, Shi Qingqi, executive vice president of the China Women Entrepreneurs Association, said that nearly 50% of the female entrepreneurs in the Internet accounted for far more than the proportion of female entrepreneurs.

E-commerce to break the bottleneck of female entrepreneurship

"Shop online does not need nine to five hours. Time can be controlled by itself."

Wu Fangfang said that compared to men, the world of women's competition is always subject to family, especially when women have their own children. They have to take care of their families and fight outside. It is difficult for women to take into account their business. Entrepreneurship is more than a dream.

Compared with the traditional offline business, entrepreneurship through e-commerce platform can enable women to avoid costs, time, autonomy and many other problems.

Zhou Xiaoxuan was a single mother. She left her son for an awkward marriage. But she saved herself by acting: she opened her own clothing store on the Internet and spoil the Yi Fang.

In 3 years, she grew up to be a four diamond seller and received an invitation to Taobao mall.

"Open shop can chat while taking care of children, while selling things while making money to support families."

Zhou Xiaoxuan said that her current happiness is constant.

Zhao Xue, a peasant girl, is a post-80s generation. Due to congenital weak hearing, employment has not been smooth since graduation.

Finally, with the help of her family, she decided to distribute clothes on the Internet. In just 3 months, her "snow products" (specially selected for young people's fine clothes) got the love of netizens.

Cao Qing, the founder of the seven grid woman who is expected to sell 100 million yuan in sales this year, told reporters that "when we first started doing online shops, we actually had a look at the mentality, starting cost was only 4000 yuan, who can think of this scale now?"

Not only do they do shop owners, "Ma Dou", "naughty girl", "shop decorator", "shop photographer", "dress collocation teacher", there are also a large number of women part-time workers in the tide of e-commerce.

Xie Miaoling, 21, is a part-time "Ma Dou" or a third year student majoring in finance.

Two years ago, during the summer vacation, she was lucky enough to get a red wine brand to be an online photo exhibition model. After she first became a "Ma Dou", she fell in love with this job.

Shop decoration is in the scope of the permitted structure of the shop platform, try to make the store more beautiful and beautiful through pictures, program templates, etc.

Ma Yao graduated from Guangzhou Acmdemy of Fine Arts and did graphic design in an advertising company. In 2007, because of her own website design basis, she launched the online shop decoration business, and gradually became familiar with it. Many people came to fame and became the famous "online shop repair division" in this circle.