Ming De Plaza, Chen Min, Chairman Of The Famous Star: Happy Life
Character card:
Chen Min, chairman of Ming De Plaza
Women say:
Work like a bee, live like a butterfly.
Speaking of
Celebrities
Many people will think of Amy Sun, the first lady in Taiwan. Her every move has become an example for many Taiwan girls to imitate.
Little s
She is also regarded as an idol.
The people I want to introduce today are very similar to Amy Sun. They all run large department stores. They are all closely related to fashion. They are all elegant and famous.
But the person I want to talk about is in Hangzhou, and is closely related to our consumption. She is Chen Min, the young leader of Ming De Plaza.
Elegant celebrities:
Keen fashion sensitivity
Every time I see this
fashion
The head of the door is always on the bright side, and today it is a delight to see: the white undershirt with long fluffy waistcoat, the high braid and the pink lace collar echoes, and a glimmer of elegance in the early spring's light leisure.
The department store industry, all day with international brands, has experienced Chen Min Min's fashion sensitivity, coupled with his natural and graceful figure and refined temperament, as well as his successful career at a young age. He is well deserved in his two character.
Chen Minai travel, love fast fashion, love to collect exquisite jewelry, these topics I have been fully prepared to discuss, but this time, "Coco" has become the most frequent word in her mouth.
The reason is simple, because she is "Coco Ma".
As a female head of a department store, a young and elegant fashion man has a secretary door to work and a driver to pick up the door. In the eyes of the outside world, Chen Min is undoubtedly dazzling.
However, beyond this bright "celebrity" aura, Chen Min always felt that he was a housewife, a little woman in front of her lover, a mother of a 9 year old child.
She said she worked like a bee and lived like a butterfly.
Persistent mother:
"Coco" is a keyword.
In all of Chen Min's hobbies, Coco is indispensable.
It is Chen Min's custom to go abroad for holidays every Spring Festival, taking children and parents to two or three foreign countries to experience strange culture, both relaxing and learning.
Therefore, the 9 year old little Coco has been to nearly 20 countries since birth.
"Coco has been there in many countries such as the United States, Canada, Japan and Southeast Asia.
This spring festival we went to Brunei and Sabah, and our daughter came into contact with the different ethnic cultures there, and also recognized more new things.
Traveling unconsciously from Chen Min's personal interest, she became a way to encourage her daughter.
Chen Min also wants to impart knowledge of brand and fashion to her daughter.
Instead of pursuing expensive and luxurious products, they only need to suit their products and present the latest fashions. This is the criterion of Chen Min's shopping and dress, and also the way she runs a department store.
ZARA is the first fast fashion brand introduced by Li Xing. It was because of its passion and fascination that it decided to introduce it to Hangzhou and share it with consumers in Hangzhou.
Including international brands such as Muji, UNIQLO, Mango and so on, were attracted by this woman's head, and entered the fashion of Hangzhou.
Chen Min said that she and her daughters are all loyal supporters of these fast fashion brands. From jewelry to clothing, they will be selected in these brands, and daughters will gradually realize the significance of fast fashion: price parity, rich styles, and can keep up with the popularity of Europe and America.
"Not only LV and Hermes can represent fine women, but in my opinion, it is the most appropriate one to be interested."
Successful women:
Love the family in the first place
In fact, in the two word explanation of "celebrity", the first place is love family. Even Amy Sun, the first lady in Taiwan, has changed from a spoiled girl to a housewife.
Chen Min said that she now does almost everything in her household affairs and is very involved.
This is also the best magic weapon for her to do well with "elegant celebrities" and "successful mothers" at the same time.
For example, the weekend to personally send her daughter to cram school, has become a habit of constant movement.
"Usually drivers or granny are sent to and from school, but I insist on sending them on weekends.
Mother to child communication is very helpful to children's growth.
For example, today, I was not interviewed by myself. In fact, my daughter came together and was waiting for me upstairs to eat. "
Nowadays, Chen Min becomes the daughter's most adored person.
Chen Min laughs. Many people think that a successful woman is not necessarily a happy family, but she thinks she must first run a good family before she can run a good career.
"Someone once wrote to me the word" home and everything ". The background of the word is a god of wealth.
This is my point of view. Only when the family is happy, can business flourish.
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Every woman wants to have a walk in wardrobe full of beautiful clothes, and a woman whose wardrobe is a shopping mall.
For her favorite brand, she will fly to Spain to negotiate with the brand owners to persuade these brands to enter the Hangzhou market.
When her mind is in the mall, the wardrobe is her favorite place to stay.
She is Chen Min. Every week, she picks up a pile of clothes she likes at the ZARA counter of Li Xing.
Of course, she has to pay for herself, and there is no discount.
On the day of the shooting, she pointed to her little red dress dress. This is also what ZARA bought.
Perhaps women's sensibility is the most natural capital for emporium.
Although every brand is chosen according to Chen Min's preferences, who can say that this is not a good fit for the market.
When many young people are being captured by fast fashion brands, Li Xing will also position itself as a fast selling shopping center in Hangzhou.
"If it goes well, H&M will come out in May, just across from ZARA."
Chen Min said that from ZARA, UNIQLO to H&M, fast fashion has already taken root in Li Xing.
"In recent years, Li Xing has changed a lot, but we are also very hard."
At a young age, she is in charge of a shopping mall. Chen Min's pressure is self-evident, but she laughs that her creed is working like a bee, living like a butterfly. Though busy, life is still colorful.
Pick up a few clothes that have just been on the shelves, make a big discount, eat a simple relaxing meal with foreign flavor, buy a few styles or fads, or fill with creative little objects, and spend the afternoon of "wheat fashion" lightly. The location is located near West Lake.
The "store in store" mode is basically complete.
A well-known department store chain in Britain wants to open shop this year with Ming De Plaza and Li Xing, and chairman Chen Min can only tell the other party that there is no big position.
From 3 years ago, ZARA was invited to come in, and this year's well-known department store chain volunteered to show willingness to cooperate, proving that the "store in store" mode was successful.
The largest single store area in Hangzhou has now reached hundreds of thousands of square meters, and the 30 thousand square metre Ming De square and Li Xing are not very famous.
However, the number of famous international brands, which are based on Li Xing, is not small at all: the area of Muji and UNIQLO is 900 square meters, ZARA is over two floors, the area is 1500 square meters, the area of toy anti city is over 1000 square meters, and the area of the city is over 400 square meters.
The H&M, which will open at the end of this year and open in the first half of next year, will reach 2000 square meters. This store will become a designated shop for H&M limited edition sales.
These store stores occupy the best position of the star and bring rewards.
Chen Min, chairman of Li Xing, said that the sales volume of Li Xing increased by 30% this year. The leading role of the "Mai" fashion brand represented by ZARA and UNIQLO is obvious. The sales volume of ZARA Lixing store is expected to exceed 100 million yuan this year, and the sales volume of Watsons is about 50000000 yuan.
"Wheat" fashion, very relaxed, very personality.
Ming De square, Li Xing, uses this personality to gather a group of customers in Hangzhou who love fashion, pursue life ambience, and at the same time young people. There is also a difference from other shopping malls. Many foreigners visiting and playing in Hangzhou are frequent guests here.
By the end of next year, H&M will be stationed, and the "store in store" mode of Ming De Plaza and Li Xing is basically complete. Its list can be listed: ZARA (and its Bershka), Mango, MUJI (Muji), UNIQLO, toys, "anti", "city", "Watsons", "ColdStone", "Mei Shi" and so on.
Although Li Xing's body size is not large, but Ping efficiency is very high, so some brands have opened an integrated store here: AGG's integrated store includes ETAM, Weekend and ES3 brands, Levi 's integration store has Quik silver, Roxy, and Saturday's integration store has ST&SAT, Safiya, Killah, and other sub brands, and the 3 floor has become the fashion collection place.
The 2 floor of the isgoogol is a cartoon related T-shirt, bags, pendants, and so on, especially to satisfy the needs of animation guests.
Insiders say that in the central area where people gather and have a limited area, integrated stores can save sales costs, and can also gather more customers and bring more sales.
H&M, which has just used the limited amount of money to make Hangzhou guests queue up for a mad job, will be a limited edition shop designated by Li Xing. It is rare in H&M's national stores.
The area of 2000 square meters is not only for men's and women's wear, but also for underwear and children's clothing.
Delicious food also goes on the "wheat" fashion route.
Cool stone ice cream from the United States has maintained a record in Li Xing: the single store has the highest efficiency.
But what is surprising is that this ice cream is like the acrobatic ice cream brand. The most determined fans are not children but young fashion men and women.
This proves that Li Xing's guests are interested in delicious food.
During this month's Lixing Shopping Festival, the "girl" food plaza will be formally opened.
Located in the first floor of Li Xing's "Niu" Food Plaza, there are one spaghetti, Hong Kong Style Tea Restaurant, Jia Mei iron plate, curry house, Shanglin barbecue, Shan He teal, and so on. Hong Kong style, Southeast Asia, South Korea and Italy can eat all kinds of local snacks. Chen Min said that 35 yuan per person can get a comfortable food.
Just like the "Mai" fashion brand, the 12 representatives of the world's catering brands are all on the same price line, with little money, but many tastes can be turned.
A number of big cards have been discounted.
Li Xing is the last shopping mall in Hangzhou, with the curtain opening of the curtain every year, the business battle of the Hangzhou shopping mall is beginning.
MANGO, Si Fu Lan and UNIQLO all adjust the discount promotion at the end of the year to Lixing Shopping Festival. The lowest discount can be up to 70 percent off, which is only two times a year.
Chen Min introduced that the 5th anniversary of the famous star shop was set up at 86% off, mainly with full delivery. After buying a certain amount, there were also scarves, red wine and newspaper cards.
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Fans ask questions
About workplace
Q: what is the most distinctive trait of Virgo in your work?
A: perfect.
I am a special pursuit of perfection. As long as we do one thing, we must do our best.
Sometimes it's busy and hard, but it's worth it if we can do it well.
Q: what is the most impressive thing in your work?
A: when Li Xing wanted to introduce UNIQLO, although I persuaded the people of Shanghai company, Japanese companies still disagreed.
I learned that the flagship store of UNIQLO was open for business. I booked 10 flower baskets in advance and sent them to Ningbo. At 6:30 in the morning, I arrived in Ningbo and waited for the CEO of UNIQLO at the entrance of the shop. Finally, I persuaded him.
Q: are your subordinates afraid of you?
A: No, I'm very demanding, but it's only limited to work.
About happiness
Q: when are you most relaxed in a day?
A: after 8 p.m.
I usually have tea or coffee with my friends and chat.
I like to go to Hyatt hall, where the chairman's special coffee is very good.
Q: what will you do when you are in a bad mood?
A: sleep.
After waking up, the mood is naturally good.
Q: if you score, how much is your happiness index?
A:90 points.
We often say that happiness is not happiness, that is to see whether you are satisfied with the status quo.
I'm easy to please.
My mother always said, give me a bed, a TV set, a computer is enough.
If I can choose a peace again, that is the most ideal and perfect state in my heart.
Q: who do you most want to thank?
A: of course, parents. Right or wrong, they always support me.
Q: give you a 10 day holiday. What will you do?
A: I have 2 fixed holidays every year, and the whole family goes there together.
During the Spring Festival, you will choose Southeast Asia, which is warmer.
6, July will go to Europe and the United States.
Southeast Asia likes Langkawi best, and Europe and America like Hawaii.
If there are 10 days' vacation, I want to go to Lijiang, where I like the weather and the feeling.
About daughter
Q: do you usually spend time with your daughter?
A: my weekend belongs to my daughter. She has interest classes on weekends. I send them by myself.
I will accompany my daughter to do what she likes to do. She has been chasing palace with her daughter recently.
Q: what does a mother look like in her daughter's eyes?
A: my daughter often admires me. I feel very superhuman mother.
About men
Q: what do you admire most about men?
A: to be talented, I like men who are enterprising and domineering. Of course, they are handsome.
Q: what kind of man can you not accept most?
A: a crying man.
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