Zou Jili: A Flexible Philosophy Of Sang Fu Lan

sunflora

Zou Jili, general manager of Industrial Co., Ltd.

In the world of women, beauty is an eternal topic.

Sang Fulan, this is known to many Chinese women.

Let dreams come true

In 1997, Zou Jili began his dream to set up "Dalian sang Fu Lan Industrial Co., Ltd.", and began the design, production and sale of "lady's underwear", as well as the promotion and publicity of women's underwear culture.

In the past 1998-1999 years, Zou Jili has focused on the "Shanghai international underwear Festival" with a keen market sense. He has positioned the brand of "San Fu Lan" in the middle fashion consumption group, set up an office in Beijing and Shanghai with higher consumption ability, and promoted the national capitals in Dalian.

At the same time, considering the lack of enterprise resources, we put forward the market strategy of "encircling the cities in the countryside", and began to cut into the two or three market from the development of agents.

In the past 2000-2002 years, she resolutely determined the strategy of promoting the development of the peripheral agents with the help of the retail center, which further expanded the market scale, improved the market operation and sales power, and made the popularity and reputation of "San Fu Lan" rapidly increase.

So far, the brand has set up a national market network including 27 provincial capital city offices, nearly 600 special stores and more than 100 agents.

Zou Jili often said, "to take the brand strategy, an enterprise must be better than the terminal.

The mature national market network is the most worthwhile display of Sang Fu Lan.

Never fade smile management

Entering the reception hall of the San Fu Lan company, eight big words are in front of us -- responsibility, love, sincerity and diligence. This is the business philosophy that sang Fu Lan has formed and practiced under the guidance of Zou Jili.

Zou Jili said she wanted to use these eight words to teach the people of San Fu Lan how to behave.

Good people, enterprises can do well.

Opening up the roster of Sang Fulan's company will find a characteristic that many old employees often change their jobs before coming to Sang Fulan, but when they arrive at Sang Fulan, they stay for 35 years or even longer.

Zou Jili has always attached great importance to humanized management: since its establishment, the company has been using the system of early meeting and duty manager in turn, and is led by the department managers. When the new year comes, Zou Jili will call every manager in his office to smile and communicate sincerely. Every employee on the eve of the Spring Festival will receive the company's elaborate cards and heartfelt wishes.

These seemingly small things have become part of their culture and have been used by all the people in San Fu Lan.

This also enables the company to attract all kinds of talents in its unique way.

Under the proposal of Zou Jili and senior executives, sang Fu Lan also set up a special enterprise culture promotion committee, which is responsible for promoting the company's corporate culture.

Through all kinds of sports, entertainment, togethers, sports, enrich staff amateur cultural life at the same time, make the enterprise more cohesive force.

Sang Fulan is developing his own corporate culture.

Continue to explore in advance, continue to explore in failure.

Zou Jili led the whole family in ten years of concentrated operation, so that Sang Fulan developed from an office with only a few dozen square meters to a five storey office building with nearly 10000 square meters. From the annual income of hundreds of thousands of yuan to micro enterprises to hundreds of millions of modern clothing enterprises, from an unknown, unknown underwear products, to the well-known brand of sales network throughout the country.

Whenever ever, Zou Jili, who never smiled stingy, used her unique flexible management philosophy to make the whole atmosphere of the Company colorful.

Many people believe that it is her smile that gives the enterprise inspiration and imaginative creativity to make the underwear of Sang Fu Lan perfect.

Zou Jili succeeded, but she still smiled only after success.