Jilin Brand "Warm Bird" Monopolizes The National Award For Men'S Wear

Recently,

Related leaders and China textile daily came to Jilin province.

At the 2010 China Textile Innovation annual conference.

"Major honor" conducted in-depth research on enterprises, and held a forum entitled "development of national brand and textile industry" with major news media in Jilin province.

At the meeting, Mr. Liu Zhaoxiang, director of product department of China Textile Information Center / national textile product development center, spoke of Jilin province.

The development and contribution to China's textile industry innovation has been affirmed and commended.

Sun Guangchang, vice president of Jilin clothing association, and Liu Keli, Deputy Secretary General

High level representatives and provincial and municipal news media attended the forum.

In December 2010, it aims to promote the product innovation and development of the national textile and garment industry, set up advanced models of product innovation, explore new models of product development, improve the contribution rate of science and technology and brand contribution, and promote the upgrading of industries in Beijing.

At the meeting, 4 garment enterprises all over the country won the award of "product development contribution award".

Jilin province warm bird group won the 2010 annual "men's suit suit product development award". Shenzhen singer was awarded the "fashion women's clothing development contribution award" in 2010, and Fujian strong champion was awarded the 2010 "business leisure development contribution award". Fujian XTEP won the sportswear contribution award in 2010.

"

"This is the only award.

。

The award is apprended.

The achievements and breakthroughs made by the national brand in its R & D and innovation show that the warm bird brand is

The leading position in China.

"

Brand is the original brand of an enterprise.

Warm bird group is an enterprise technology center identified by Jilin province.

In 2007, SAIC was identified as "China's well-known trademark".

To highlight R & D and technological innovation is the main means to improve the competitiveness of products.

It is mainly embodied in four aspects, one is the realization of product structure innovation.

And developed

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The two is to achieve design innovation, pform Italy design results, and insist on increasing its original connotation. In 2010, there were 13 design patents, including 8 utility models and 5 appearances, which have been reported to the state for approval by the Provincial Intellectual Property Office.

The three is to achieve quality innovation.

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"Men's suits" won the "national user satisfaction" (product category) award of the National Quality Association in 2009.

For 10 consecutive years, it was awarded the "famous brand product of Jilin province".

Enterprises carry out "GB/T19001-2000IDTISO9001:2000, GB/T28001-" respectively.

2001OHSAS18001:1999, GB/T24001-2004ISO14001:2004 "quality management system, health and safety management system, environmental management system certification, covering the whole process of products.

The four is to achieve brand innovation and actively organize and participate in public welfare undertakings at the same time of enriching product series, unifying store decoration, Mei Chen and after-sales service, and 8 in the province.

Signed an agreement on production, study and research. Last year and this year held the "warm bird Cup" costume design competition in Jilin and northeast provinces respectively, providing "warm bird" brand clothing packaging for the provincial TV news presenters, contributing 5 million yuan to the disaster area, and jointly establishing a donation office with the Red Cross Society.

Strengthening the core technology of independent research and development and mastering technology is the key to achieve the development goals and development strategies of enterprises.

In recent years, the warm bird group has integrated R & D department, technology department, technology department and tooling department, and has set up R & D creative center and technology center.

The complete R & D system and process system have improved the competitiveness of the product market and formed a rich series of products.

The "two centers" have 120 engineering and technical personnel, 4 technical leaders, 25 senior titles, 36 intermediate professional titles, 106 undergraduate or above, and 21% R & D personnel.

The fixed assets of experimental instruments and equipment exceeded 10 million yuan, which improved the level of science and technology in industry.

The group also recruited 3 from Lauren Be Eino, Italy.

Leading

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From Beijing and Shanghai, 12 advanced garment technologists and plate making masters were hired to make plate making, typesaving and process guidance. The R & D expenses accounted for 3%, and the output value of new products was 71%.

After more than ten years of experience, "

"Brand has formed its own unique style.

It is mainly "accurate positioning, market segmentation, differentiated operation"; "increase research and development efforts, strengthen product innovation"; "unified management mode, the implementation of independent channels, proprietary monopoly".

Annual sales revenue has maintained a higher growth rate of over 20%. In 2010, sales revenue was 450 million yuan, and the tax paid was 38 million yuan, and the profit of the enterprise was 85 million yuan.

In January 2011, sales revenue reached 63 million 660 thousand yuan, an increase of 50.9% over the same period, a record high. It achieved a good start and promoted the good and fast development of enterprises.