Van Worth'S Valuation Is Nearly $5 Billion &Nbsp; Hurricane Or Hard To Avoid Mcglaughlin Effect.

According to foreign media reports,

He also revealed that the company is interested in IPO and will start in the second half of 2012 as early as possible.

"When our last round of financing was completed, the valuation of investors was $1 billion 500 million, and the latest round of financing was valued at around $5 billion for 4 months ago," he said.

Chen said.

It is a staggering figure to estimate $5 billion for van worth, which is likely to become one of the most prestigious listed companies in the world if this figure becomes a reality on the stock market.

But I am very puzzled about a question: what is the reason for the valuation of van worth 5 billion dollars? What is the basis?

Indeed,

In 2011, the original goal of van customer's product was to grow by 200% in 2011 and 6 billion in sales.

With old words, "what is the concept of 6 billion? We sold 30 million clothes this year and 6 billion sold 100 million clothes. This is China's largest clothing brand."

Soon after that, in March 9th, Chen said in a media interview that the sales target of this year's customers was 10 billion yuan, five times that of 2010.

In December last year, Chen revealed publicly that the development goal of VCM was 100% growth and sales volume of 4 billion yuan. In January's "future cool" annual ceremony, Chen declared that the sales target was increased to 6 billion yuan and the growth rate reached 200%. Now the new target of 10 billion yuan has reached 400%.

The older the sales target is, the higher it will be.

So I guess the estimated value of the 5 billion US dollar is estimated to be the result of 10 billion sales target.

But the question is how is the sale of VCM's products? Chen once revealed that in 2011, advertisers posted 1 billion yuan in advertising.

But the premise of that advertising goal is: the sales target in 2011 is 6 billion.

At 6 billion, it was 1 billion, 10 billion, how much? The figure is very simple.

My guess is that in 2011, van devotion's investment in 2011 will not be less than 1 billion, otherwise 10 billion of the target will never be completed.

Because all customer loyalty is to rely on the big investment in advertising to maintain the high sales volume of their products.

The flowers are so high.

I suddenly thought of Mcglaughlin, known as the first stock of B2C in China. Mcglaughlin's share of the stock market's bottom line is still lingering in the hearts of everyone. I remember that he had a financial report: "the company's unaudited results in the third quarter of 2010 fiscal year ended September 30th, and Mcglaughlin's net revenue in the third quarter was US $55 million 300 thousand, an increase of 36% over the same period last year, and net profit of 800 thousand US dollars, up 246.4% from last year's 200 thousand dollars."

Under such data, however, it has not been recognized by the capital market. The reason is worth thinking deeply in the industry.