Lee -- An Alternative Creation Of "Beauty"

With the rise of big powers, fashion brands have come together to win a battle. Recently, the US ox king Lee crossed the Pacific Ocean and landed in Shanghai.

Take the first place in the ROC as a custom, and take the theme of "combining Chinese and Western culture". This season, with the theme of culture and art, we held a press conference on "hero post" in Shanghai's people's livelihood Museum of Contemporary Art last week.

The venue is selling American style, gathering New York street art, rock music and visual arts to create a new East Meets West fashion chemistry role.

The design inspiration is from the New York street culture and artistic spirit of Broolyn. In addition to the introduction of advanced dyeing processing and the latest nano technology Durablue series, as well as the upgraded version of Diamond Cut drill tailoring, there are also new organic cotton and Tee and jeans made from Inkmax denim technology.

In addition, the new work is made up of four design themes, including the City Knights, indigo jigs, tropical storm and Broolyn's day, especially the last ones for this season's main hits. The water technology creates colorful jeans, with colorful print patterns, highlighting the vitality of the sun.

Men's wear is mainly purple, orange and green, with a grid pattern that strikes the color and gives out dynamic charm. In women's wear, tight jeans are used as the backbone of the design, and with the hand painted style of the striped pattern jacket, the appearance of a cute sweet sister is instantly revealed.

This season, the brand continued to be the spokesperson of Taiwan Red Star Ethan Ruan. Apart from taking the catwalk for the new series on the day of the launch, he also designed a Lee X X Limited Edition Tee, including black and white colors, including a front page ornament in the reverse order of the motto "Which way is up".

And echoed the "Only I can find the way" on the back. The inspiration came from his career at a low ebb.

He believes that as long as we stick to our will, there will be a "way out".

Asked about his preferences and matching of jeans, he said that he now had more than 100 jeans and his favorite trousers design, such as bad details and color contrast, and the jeans that had worn for a long time seemed to be full of life and unique with their own smell.