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Leo Dick: Millionaire Born Here

2011/3/14 13:49:00 106

According to statistics, the number of children under 16 years of age in China is 400 million, accounting for 1/4 of China's total population.

Expert analysis, domestic

Children's shoes

The field is in the golden stage of development.

With the development of the economy and the improvement of people's living standard, the total household expenditure per household now accounts for nearly 40% of the total consumption of the children. What's more, our unique one-child policy also determines that this special age group of consumers is the most potential consumer group in today's society.

Careful accounting, nearly four hundred million of children's consumption, and more than 1 billion 300 million people will be concerned about the industry will be a huge market.

Leo Dick terminal image store

Relying on such a gold market, the world's top brand of children's shoes - Leo Dick's rapid rise in China seems logical.

In less than 2 years after entering China, Leo Dick has developed 300 stores in 123 cities in China, and there are not fewer than 100 franchisees in preparation.

Of course, external cause is the condition of change, and internal cause is the basis of change.

Leo Dick

The rise of children's shoes is based on his unique values to the clients he is engaged in.

"Achieving Wealth dreams and creating a harmonious and win-win" is the fundamental reason for Leo Dick's vigorous vitality. This value proposition is based on the interests of distributors and franchisees, and the company gains benefits again.

Because only for investment franchisees to bring business opportunities and gather wealth on the basis of real enterprise can be evergreen.

Correct values are the prerequisite for success. Besides, the hardware facilities of Leo Dick's children's shoes brand are quite strong.

His new brand of children's shoes is determined to become a new product.

Children's shoes industry

As a benchmark, every child shoes he asks to do is not only simple as "good-looking", "comfortable" and "durable", but has a noble blood flowing in Italy style and penetrated into the artistic sense of the product, because Leo Dick has only one idea: to do the best, to do Lamborghini's position in the automobile industry in the field of children's shoes, and to produce the perfect products for the pursuit of perfect consumers. This is the real place where Jean Leo Dick is different from other similar products, and is also the hegemony of its product strength.

At present, Leo Dick's product line is also gradually extending, and its product style is also increasingly seeking new.

It not only has children's shoes of 4-12 years old, but also extends to children's clothing products of 4-12 years old.

Product style includes not only basketball series, outdoor series, running series, leisure series, skateboard series, snow boots series six series of new products, but also has the development of leather shoes, cloth shoes and other gradient products.

In the face of nearly 30 billion market opportunities for children's shoes and children's clothing in China, Leo Dick has already formulated the strategic plan for enterprises. Its short-term goal is: by the end of 2011, the total number of Leo Dick's national network has expanded to about 500, and entered the top 5 of the annual sales of domestic brands.

This not only depends on the brand value and foundation of Leo Dick's existing products, but also represents the confidence of the market and the customers and suppliers to give the company, because everyone believes that "Leo Dick" will be better tomorrow.

In order to achieve a major breakthrough in enterprise development, in 2011, Dick, chief executive of Rio's market, revealed many big moves this year.

In order to boost the next round of channel expansion, Leo Dick is about to launch a large-scale brand promotion plan, focusing on the upgrading of brand image, channel construction, promotion strategy and brand culture, and comprehensively shaping the international high-end brand image.

For example, advertising campaigns and promotional activities in department stores of central cities in China, the strategy of promoting brand driven by channel driving will inevitably bring about a strong sales effect; advertising in the media will help dealers conduct publicity and enhance their confidence.

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In addition, Leo Dick not only actively promotes flagship stores in the first tier cities in China, but also implements regional cooperation as the main market channel to achieve win-win cooperation.

Leo Dick promised to support the partners in designing and decorating stores, store management, operation and management, software systems and so on, and ensure the partners' operating profits and work together to create brilliance.

At present, the children's shoes industry is still in a completely competitive era. No matter whether the market management, marketing methods, and brand promotion are in the initial stage, no brand has taken the initiative in the market or is in an absolutely leading position.

Leo Dick's attack also indicates that the spring market for children's shoes and clothing is coming.

And the powerful Leo Dick will create thousands of millionaires when he creates a children's shoe empire.