Guangzhou Luxury Leather Care Providers Seize The Opportunity To Rush Customers

Seven or eight new luxury goods care shops were added in half a year, and the site was fixed on the gold rush, Tianhe and Zhujiang New Town, and the initial price of 300 yuan was cleaned and maintained.

Yesterday, the world's well-known consulting firm McKinsey released the report of the rising China luxury market, which predicted that in four years later, in 2015, China's luxury consumption would account for 20% of the global luxury market.

Such abstract data may not be enough to generalize the love of Chinese consumers on luxury goods, and in some of the famous stores in Hongkong, the figure of the mainland travellers in front of the team and preparing for cash is a common landscape.

In Guangzhou, in order to cater for more and more luxury goods and clothing owners, there are more and more stores specially designed for luxury goods.

Although there were sporadic and two specialized nursing shops in Guangzhou one or two years ago, they really entered more consumers' perspective.

Nearly half a year ago, Guangzhou has added nearly seven or eight luxury leather care shops.

In such a shop to clean brand-name bags, hundreds of thousands of dollars.

But for many "big package fans", "chicken is bought, it's not as bad as soy sauce."

On the contrary, because almost all luxury stores in China do not provide free cleaning or nursing services, for those consumers who already have luxury goods, luxury goods and nursing shops springing up like mushrooms are undoubtedly a gospel.

All luxury goods and leather care providers also seize the opportunity to rush to customers. Developing franchisees and opening shops everywhere is their immediate expansion plan.

According to the commercial blue book issued by the Chinese Academy of Social Sciences and other units, as of December 2009, China has become the second largest in the world.

There are more than 30 big bags.

I didn't know where to wash before.

Lynn is engaged in the financial industry, from 24 years old to have the first "life".

White collar housewives come to help.

Guangzhou's luxury care market is very large.

In fact, many people have seen such business opportunities.

"In countries such as Europe and America, leather care has entered a mature stage, while in China, this emerging industry is in its infancy", Deng Fengfeng, director of marketing for luxury care providers in Guangzhou, told reporters.

In the past six months, Deng Fengfeng, a luxury care provider, opened four stores in Guangzhou at the same time. The location is located in the "high-end business circle", such as friendship store in the ring road, Pearl River New Town International Financial Center and CITIC Plaza.

Besides, there are several franchised stores that specialize in luxury care in Guangzhou.

A Zhejiang based luxury care provider told reporters that he was preparing a store in Guangzhou recently. "In the past six months, seven or eight new stores have been opened in Guangzhou."

Compared with Beijing and Shanghai, Guangzhou always gives a simple understated impression.

However, reporters visited a number of luxury care shops, found that a lot of people to support, including the so-called "golden collar", white-collar, full-time housewives, there are also some young student groups, from several thousand yuan "entry-level" LV, Gucci handbags, to about one hundred thousand, hundreds of thousands of Hermes Birkin bag (Hermes Parkinson bag) have been taken care of cleaning.

The staff of L&C store, a luxury leather goods shop in CITIC Plaza, told reporters that the market in Guangzhou is quite large. "Now there are brand packages for teachers, white-collar workers and even students."

The starting price of nursing is more than 300.

It's better to buy a new one than to buy it several times.

Lily in Guangzhou has a total of 12 or 3 handbags. It seems that there is a natural love for the pursuit of big brands. At present, the most desirable thing is to have Hermes Birkin bag. Even so, she still feels that a special handbag nursing shop is a little "cost-effective."

Lily told reporters that she used to run yogurt in her Gucci bag, so she ran to a professional handbag nursing shop in Guangzhou for cleaning.

"In fact, that place is still very professional, and the order of registration before washing is also very cumbersome," Lily told reporters. The store usually takes pictures of handbags first, and checks them carefully from inside to outside. Then the picture of the bag and the details of each location are sent to the computer, and then a single sheet is given to the consumer.

When consumers pick up bags, they can be cleaned according to the difference between this single contrast handbag.

"The bag I cleaned is not leather, as long as 350 yuan," she told reporters. This is the "starting price" of this kind of famous leather goods store, and the cleaning time takes almost two weeks, and the cleaning effect is very clean.

However, although Lily is quite satisfied with the cleaning effect, it still feels that the price is not high. "This kind of bag is only a few thousand yuan. If you take it regularly, ten times and eight times will be enough to buy a new one."

She said, it is not that the cost of cleaning at once is high, but it is considered that compared to the value of the package itself, it is not appropriate to feel the cost of nursing and cleaning.

"If you have Hermes, even if you spend thousands of dollars to care, it's worth it, after all, the value of the package is there," Lily said.

There are a few people who share similar ideas with Lily.

Miss Wang, a foreign bank in Zhujiang New Town, told reporters that she also had 3 large handbags, but they were all basic handbags of LV, Gucci and Coach, which were not more than 7000 yuan. Among them, one LV Neverfull had been used for nearly two years.

Some time ago, she also introduced her friends to a special shop in Huan Shi Dong Road, which specializes in hand bag nursing. "Because metal parts have to be looked good, they have to be refurbished, so they spent more than 600 yuan in the end."

She told reporters that she bought the handbag in Hongkong at a price of less than HK $6000, "I can not often take care of it, and spend more money than buying a new one".

"Collectible" buyers used to run in Hongkong.

Optimistic about local specialized nursing shops

Lily's love for the new package is far from the maintenance of the old bags. For some collectors, some big handbags have the function of keeping value and appreciation. How to maintain them well is really an important thing.

Lnyy, a finance person living in Haizhuqu District, told reporters that she wanted to go to a special nursing shop to wash her handbag, not just to make it look cleaner.

"I still have some bags in limited edition," she said. As a financial practitioner, she buys bags not only for beauty, but also for whether the handbags can appreciate or maintain their original value after they are bought.

If you want to let big handbags value and appreciate, perfect nursing is a necessary condition.

To this end, spend thousands of yuan to do maintenance care, she thought it was worth it.

Jane, a Guangzhou based company, is a Jiangsu native. As a senior "big friend", she got her LV handbag from her teenager. Up to now, she has collected more than 30 brand-name handbags. "I buy limited edition, and I also buy the most popular it bag (essential package) of the season."

When she met with reporters last week, she was carrying a bag of the internationally popular brand Celine, which currently sells for nearly twenty thousand Hong Kong dollars at the Hongkong store.

Although every season's handbags are different, Jane is not blindly catching up with the trend. "Every handbag is used in turn, and very few people buy it for years."

She said that because of busy work, frequent travel around the country, so the wear of handbags is also very serious.

In the past, she had brought her handbag to Hongkong to wash. "An alias shop will help care, but it has to be charged for renovation and repair." she said that some specialized leather shops in Hongkong serve well, and she and some friends often help.

However, there are various inconveniences to wash in Hongkong, for at least one cleaning time will take about 10 days. Every time she takes a few handbags at once, it will be very hard.

Besides, I would like to run another half a month or so to retrieve the finished handbag.

Even so, Jane also kept the handbag "collectives" cleaned in Hongkong for three months. "Some handbags are famous brands, but they only win the style, not the quality route, they are easy to wrinkle and wear."

She said, for example, she has two Miumiu handbags over 10000 yuan, the frequency of maintenance is particularly high, because it is easy to wrinkle.

Some leather handbags, though soft and soft, are easy to deform over a period of time.

Recently, I learned that many luxury goods and nursing shops also appeared in Guangzhou, and Jane went all out to try it out.

"Take a Prada sheepskin bag to maintain it, spent more than 500", she told reporters that the last wash out of the effect made her quite satisfied.

She feels that this is almost the same as Hongkong's service and price. Compared with that, it saves time and saves travel expenses.

"I have been planning to go to several stores to choose a member card," she said. She believed that many "handbags" would have similar needs, which is quite optimistic about the market of handbags.

Luxury care shop basic maintenance price

Brand pack cleaning nursing

320~520 yuan (depending on the size of the package, individual stores depend on the brand of the package).

Brand pack renovation

Partial renovation: 580~780 yuan

Overall refurbishment: 850~1400 yuan

Brand leather clothing cleaning and nursing

400~500 yuan

Leather furniture cleaning and nursing

500 yuan.

Luxury care providers are busy collecting money.

Concentrated in the high-end shopping mall in the ring road and Zhujiang New Town, the master who is responsible for repairing the purse should have more than 5 years' relevant experience.

In the "L&C leather workshop" of CITIC, bright and pparent stores display many luxury brands such as Chanel, LV and Gucci, which are bright and dazzling, just like new students.

This reporter has learned that L&C has opened four stores in Guangzhou in the past six months, and there has also been a luxury luxury care store in Libai square.

Care shop location high-end

Complex cleaning can be up to two thousand or three thousand {page_break} at a time.

After visiting many stores, the reporters learned that these shops actually provide various cleaning and nursing services for leather goods, including cleaning, modification, nursing, maintenance, corrosion reduction of hardware, high-grade leather, brand shoes, gloves, luggage towing boxes, high-grade leather sofa and other leather products.

"Guangzhou is developing fast, and many senior white-collar workers have become the owners of luxury goods." Deng Fengfeng, director of marketing at L&C, said that users of luxury leather goods would have such a problem: leather products soon appeared folds, cracks, luster, deformation and damage, and loss of elegance.

And a bag that is not bright enough will often make them feel their own image.

However, due to the lack of after-sales service and the nursing market of luxury leather goods, a large number of traditional dry cleaners and shoemaker shops in Guangzhou have long been unable to satisfy the pursuit of luxury consumers.

Guangzhou's luxury leather care and maintenance shops are quietly increasing, which is actually a necessity.

In their stores, nearly every day nearly 10 guests come to consult the consumer every day.

Reporters visited a number of such specialized nursing shops, found that the general minimum cleaning costs are around 300 yuan, and some need a complex renovation process, the cost of cleaning can reach two thousand or three thousand yuan.

At present, these specialized shops are mainly concentrated in the shopping mall, such as Huan Shi Lu Friendship Shopping Center, Zhujiang New City International Financial Center, CITIC Plaza and the world Road Plaza.

"Like friendship store, originally a shopping mall, consumers from different regions will go shopping.

People who have a high level of consumption will see and understand our store, "Deng Fengfeng said." in addition to shopping in the shopping mall, there are many office buildings and companies in senior office buildings.

According to the observation, she believes that there are many different groups of luxury goods owners in Guangzhou, such as young students, white-collar workers, senior executives such as corporate executives and some family members who have better family conditions.

"Young luxury goods owners may not pay enough attention to maintaining bags," said senior white-collar and luxury goods collectors. "But in general, luxury goods after-sales service is set up in Europe and America. If consumers in Guangzhou want to care for them, they need to send their customers to the service points in foreign countries through stores. The cost of a simple purse for handbags is generally 1500 yuan, and the cycle is generally the fastest 3 months.

This is not only very expensive, but also a very long cycle.

Brands at home and abroad see business opportunities

Affiliate fees range from tens to tens of millions.

A head of luxury care brand franchisee in Jiangsu and Zhejiang told reporters that he began to pay attention to this industry more than half a year ago, and he looked for more than 10 brands to talk about joining.

"There are so many people who are interested in this business in the Pearl River Delta and the Pearl River Delta region," he said.

He told reporters that such companies seeking to join are not only foreign and Hongkong enterprises, but also local enterprises in Jiangsu and Zhejiang or Pearl River Delta region.

At present, some foreign brand franchisees in China are usually "three ways to join", that is, they are joined by domestic general agents.

The enterprises in Jiangsu and Zhejiang provinces were originally private-owned enterprises engaged in leather processing. They saw business opportunities in the past two years.

He told reporters that after he learned a circle, he found that the membership fee was not high, and some affiliate fees were only about one hundred thousand, but some brands had higher requirements, and could rise to several hundred thousand to millions.

Compared with the establishment of stores in the city, the franchise fee is only a small number. "For example, in Guangzhou, it is generally necessary to choose a place such as Libai and friendship, which can be put down for luxury care," he said.

At present, the specialized shop of leather care has been established in Guangzhou. Generally speaking, the whole process of cleaning and nursing is manual. The teachers who are responsible for repairing leather bags usually have to engage in related work for more than 5 years, and the cost of manpower is also an expenditure.

In addition, because German technology and materials are more advanced, some specialized stores of leather goods are specialized in importing some materials from Germany.

Hou Yan, general manager of L&C leather workshop, told reporters that their leather products were also imported with leather vitamins.

"Equipment, technology and materials are all imported and high quality. Accordingly, the price of nursing is also a luxury level". On the price list of the L&C leather workshop, the reporter saw that the minimum cost of cleaning and maintaining the brand bag was 320 yuan, and the brand like Chanel was much higher than the others because of the special cortex.

Reporters also consulted a number of luxury care providers, a Guangzhou luxury leather professional care agent Mr. Liu told reporters that they are also actively seeking partners in Guangzhou, hoping to open several franchises in the year.

"We used to do leather goods care, but we did everything before," he said. In fact, there are a lot of popular leather care enterprises in Guangzhou. But now we want to catch up with the trend, and we can only upgrade ourselves.

Compared to the ordinary leather cleaning and cleaning, the main difference between cleaning and nursing brand name bags is cleaning agents and technology. "Of course, learning to pack is also very important. When you put the store near what vegetable market, it doesn't look like a brand name bag." he told reporters that although the market is generally well liked, investors who have the most abundant funds are the ones most lacking.

Brand package "private maintenance" heart meridian

The delicate sheepskin is wiped with baby wipes.

Lily, who works in the media, said that he used to pay more attention to maintenance when he was using his handbag on weekdays.

With regard to the maintenance of handbags, Lily has a small way for handbags: the most important thing is not to use any cleaning agent to wipe, especially the delicate sheep skin. If there is any dirty place, wipe it gently with Johnson baby wipes and dry it naturally.

The bag of lacquer skin, must not put together with other bag, do not need to install cloth bag, otherwise easy to dye, dyeing can not be cleaned.

The leather bag is stained with a white eraser, which is sent to clean again.

Cosmetics perfume can not be put directly into the bag.

Meanwhile, Miss Deng, director of marketing for luxury leather goods providers in Guangzhou, also suggested that brand packages should not be placed at will, and that cosmetics, perfume and beverages should not be put directly into the bags, because they will cause damage to leather.

It is recommended that conditioned consumers should wash their skins once a month for three months.

Like the recent wet weather, if the skin is wet by rain, use rainwater towels as soon as possible to dry the rainwater and not dry it.

Use a sealed dust-proof bag to wrap up leather clothing and hang them in a dry wardrobe. Those absorbent are not suitable for direct contact with leather clothing and can be placed in wardrobe.