How Do Businesses Promote Sales Activities Under Bubble?

The annual consumer rights day of 3. 15 is coming again. Many market operators are thinking about the theme of this year's sales promotion. What do they want to promote and sell? Now, the society has thousands of brands, hundreds of millions of activities, marketers one big idea every year, and one big idea every year, but they always feel that they can not keep pace with consumers.

In the consumer side, consumers seem to be vague. Of course, this ambiguity does not necessarily make consumers wake up but slowly blurred.

When the promotion on the market is increasing again and again, consumers are becoming more and more depressed.

Under the bubble,

The impact of the bubble economy is very serious. Wool is still growing on sheep, so we look at the activity itself.

What is the activity? Standing on the side of the business, the business requirement is what kind of product promotion is more advantageous in the activity. What kind of activity links can create more effect? Some businessmen think that the consumer's consumption is simply what they want to buy, or what they want to buy.

Of course, it is not wrong to do so, but consumers do not take your promotion seriously.

As a result, there are businessmen summed up, in fact, the consumer's view of consumption is determined by the needs of consumers in a certain period of life.

As we all know, bathroom is not fast moving consumer goods, it is not food, not consumers want goods at any time, it is often a fixed demand in life or half life.

Therefore, we can conclude that "consumers take the nose of businessmen".

It is very inconvenient to move a businessman's nose and let others lead him. He is in a very passive state.

Passive will have a very negative impact on the brand itself, so every brand should take full account of this and find a solution that suits its brand.

Here we suggest that every brand consider the way to guide consumers' consumption concept. In the long run, they can instille a concept of their own brand through the form of public relations and advertising.

Of course, this concept will not affect the normal life of consumers.

When instilling the concept of brand to the right place, each brand can display its consumption highlights and touch consumers' spending nerves. Finally, they will achieve fruitful sales results in major festivals and establish deeper feelings with consumers.

Under the bubble, businesses try to squeeze out competitors.

When businesses feel that activities are becoming more and more damaging to people in endless activities, businesses find that some brands are doing better in some places - actually they are on a ship, but they are more fortunate to be in a crowded place or in a place where people have more new buildings and more products for decoration and purchase. However, businesses feel that their activities are not as good as other brands, so they send "spies" to knock around and listen to them, and put forward the same plan including special products before the next time they do their activities.

At the beginning, some businesses were happy, sales performance rebounded, and activities were better than before.

But these small smart businesses are finally in a state of dejected, everyone has promoted, everyone is cheap, what can you do?

In response to such promotional events, businesses are trying to do everything they can to promote the effectiveness of their activities. Some will give their own functional products or buy some image products to the relevant supporting products; others will buy some products, consumers can get thousands of thousands of dollars worth of electrical appliances, that is, gifts; others will sell cash as long as the total amount of products purchased during a one-off or activity period reaches certain quota, of course, there are also gifts.

But what can we do when we do all this activity? Then some businessmen will come up with a unique trick: we will bring the new products in less than a month.

It is widely believed that shopping malls are like battlefields, so they must fight to the core, so there are countless patterns from the side to the other and from the side to the side, so that a little ripple can roll the whole industry.

This habit of catching cold may be getting smaller and smaller in the future, but it is fierce at this stage, because many enterprises and brands are constantly emerging, and new competitors are constantly coming up.

So how to avoid the recurrence of mutual injury?

First, businesses should see what brand their brand is, that is, brand positioning.

According to brand positioning, businesses can choose their own activities, including advertising, materials, entertainers, games, programs, special offers, gifts and so on.

Secondly, according to the brand positioning, select the "form" that is consistent with the brand, that is, the key points of advertising and materials just mentioned, and screen the "form" that conforms to the current social trend and conforms to the local people's livelihood bathing.

Third, we will draw up special products and gifts, or even activities (entertainment programs, etc.) to see if they are similar to other brands, and have the same possibility of changing them as much as possible.

The last is activity.

When the activity is going on, there may be a consumer who suggests that a certain brand store has something to send, but we can have nothing else. We have something else to send.

Even if not, but we can be better than others, such as door-to-door service or quality than other brands and so on.

The most feared consequence of promotion is competition in the final price competition, competition to compete, who is the most hurting? Business? No, consumers.

Because consumers are vague about finding products or brands that satisfy their inner needs, they place more emphasis on foreign brands.

Under the bubble, businessmen's "bright spot" attracts consumers' attention.

What is the highlight, in fact, this is somewhat repetitive with the above, but it is not repeated.

For example, some so-called professional managers on the promotion of 3. 15 said that playing the special price is the most damaging thing. The fight is to kill their own brand.

These so-called professional managers, compared with the operators mentioned above, have more intelligent cells in their minds because they realize the importance of brands.

But some of the so-called professional managers are different. They think further, such as taking programs that are rich in Chinese content, performing arts on the spot, or asking western style art shows to participate in the scene.

In addition to the entertainment highlights, it also includes advertising highlights. Some advertising managers who have a strong sense of advertising need their own brand planning department or advertising agencies to design advertisements that are very unique and promote them.

Material highlights are designed to use materials that are very unique and completely in line with brand personality.

The highlight of artists is to invite people who are more famous or more unusual or more fashionable to come to participate in activities so as to attract more customers to visit.

But with all these highlights, what does the consumer get? This is something that brand operators can consider.

Of course, these highlights will attract more consumers to come to the attention. It is very attractive. It is the first purpose of the activity, that is, popularity.

But the most important thing is whether or not the person who buys is the most.

When there are not many bright spots, it is good to use the bright spot. Of course, this bright spot is not a super low price, not a dollar or a product. It means more entertainment programs or gifts. Many consumers will have a deep impression on the brand.

Of course, this impression is not bad, but it may not be very good.

Therefore, as for the highlights, we are still the same sentence, as far as possible to meet the brand positioning, in line with the current development trend, in line with local customs and customs, can not be too special, can not let consumers trance in the heart of their brands do not have a fixed concept, thereby losing brand loyalty.

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All in all, in the activity, in the whole bubble, each businessman wants to do well the brand, or the brand method, starts from the brand localization, releases the brand culture and the connotation through the activity completely, lets the consumer understand and understand own brand.

For businesses with unclear brand positioning, we suggest that professional organizations should relocate the brand and establish a bridge to communicate with consumers so as to fully enhance their brand loyalty, that is, brand loyalty.

For businesses that are too late to relocate their brands, it is recommended that they should be promoted in the form of past promotions during the promotion of 3. 15. Different products and product specials can be considered.