Shoe Industry Survival Space Is Squeezed By &Nbsp; Shoe Industry Is Facing A New Round Of Shuffle.

March 17th news overview

Objectively speaking, there is a compassionate reason for the shoe companies that have already collapsed and are threatened with closure.

Domestic labor costs continue to rise, and many shoe companies are beginning to face double problems of raising workers' wages and suffering from labor shortage.

However, with sympathy and sympathy, if the disadvantages of domestic shoe industry in the process of rapid expansion and development in recent years have been taken into account, and these long-standing disadvantages have reached the level of being hard to get back to, the appearance of a large number of enterprises in a short time concentrating on the closure of the industry in the promotion of objective factors is reasonable and there is no need to make a fuss.

It is a serious problem to explore the current situation of shoe industry and excess capacity in China.

The number of export enterprises is too large and the scale is small. Quite a number of shoe enterprises have short-sighted behavior.

Enterprises do not pay attention to product development and investment in science and technology, mostly in the form of OEM or ODM, imitate and plagiarize seriously, and do not want to spend time and energy to do market research and analysis, resulting in problems such as poor information in the international market, lagging behind in product design, single color and variety, poor comfort and so on. The product grades are not high and the price can not be sold, which is always lingering in the middle and low market.

In addition, in the process of foreign bidding, Chinese shoe enterprises are becoming more competitive and vicious, which makes shoe prices impossible to raise.

Apart from technical and quality reasons, another prominent sticking point in the development of China's footwear industry is the serious lack of private brand.

In the global footwear industry, the first tier represented by the Nike and Nike shoes in Germany is represented by the famous international brand influence and the ability to control the global market. There are also the second echelons represented by the British Clark and ECCO in Denmark. They are famous for their exquisite manufacturing capabilities and technological processes. They also have the third echelons represented by shoes manufacturers in France and France, whose advantages are world-class design masters and constantly developing new abilities.

However, in China, we can not see the influential brand enterprises, which is destined that our shoe enterprises can only be at the lowest level in the world market, and the profits collected can only be the last drop in the profits of the world shoe industry.

Seeing these problems, people naturally understand the reasonableness of the failure of many small and medium-sized shoe enterprises in China, and naturally we can read some positive meanings from them.

Industry experts agreed that after 2011, more low-cost and low profit start, lack of independent brand and technical content, lack of core competitiveness of enterprises, small and medium sized shoe-making enterprises will accelerate bankruptcy because of the cost advantage, but for most shoe manufacturers with regulatory norms and certain rules, it is the beginning of a new industry shuffle, and the footwear industry will go faster into the track of healthy development.