Such Foreign Goods

Reporter survey found that some domestic products abroad trademark Registered place, produced and sold in China, posing as a foreign country. brand Misleading consumers to make huge profits. CCTV Focus interview "In March 21, 2011" such "foreign goods" was broadcast.

Studio anchor:

Hello, audience friends, welcome to the focus interview.

With the improvement of people's living standard, more and more people begin to pay attention to brand when consuming, especially the foreign brands are more popular with some people. The so-called "foreign brand" refers to the brand produced by a foreign enterprise or created by a foreign enterprise and authorized by other enterprises. This is a very clear question. The reason why we should explain it so carefully is that there are some brands appearing in the market. Although they look very foreign, their origins and origins are not clear and unclear.

Commentary:

In large shopping malls, various brands of foreign brands have become commonplace among consumers. In the menswear area of this mall, there are brands from all over the world, such as Britain, France and Italy. However, reporters found that Italy brands are particularly numerous, so are they all genuine? A brand called "Jo no Ritz" has attracted the attention of journalists.

Reporter:

What do we call this brand?

Gino Liz sales staff:

Gino Liz.

Reporter:

Gino Liz.

Gino Liz sales staff:

Uh huh.

Reporter:

Which country is this?

Gino Liz sales staff:

Gino Liz, the brand of Italy.

Reporter:

Where does the original product come from?

Gino Liz sales staff:

The original product is imported from Italy.

Reporter:

Which one is imported from pure Italy?

Gino Liz sales staff:

This is this shirt.

Reporter:

How much is this shirt?

Gino Liz sales staff:

This is 1980 yuan.

Commentary:

According to the sales staff, geo Leeds has set up a processing factory in Beijing after entering China. The reporter went to the website of the State Administration for Industry and commerce to inquire about geo Leeds. The result of the enquiry showed that the owner of the brand is a company called Beijing Jiaren clothing Limited company, whose registration time is 2004. Reporters found its registered address in Mentougou, Beijing, eight acres of weir village.

Reporter:

Is there any village run enterprise in the village?

Chestnut people Beijing city Mentougou District eight Mu Yan village village committee director:

No,

Reporter:

Not a family?

Chestnut people:

No,

Reporter:

Have you been engaged in the clothing industry?

Chestnut people:

No,

Commentary:

Although there was no village run enterprise, the reporter decided to go to the registration place of Kino Ritz and see the 88 room of the village committee.

Reporter:

What is the number of our village committee?

Chestnut people:

No house number.

Reporter:

No house number. Do we have a 88 room in the village committee?

Chestnut people:

No,

Reporter:

Is there a 88?

Chestnut people:

No,

Commentary:

It seems that the registered address of Kino Ritz in China is false, but such a foreign brand always needs to have an agent in China.

After many twists and turns, the reporter finally found a supplier of geo Leeds in an office building, that is, Beijing jijiaren Clothing Co., Ltd., the brand owner registered in the trade and Industry Bureau. {page_break}

Reporter:

Where is your trademark?

Beijing jijiaren Clothing Co., Ltd.

The trademark is Chinese.

Reporter:

Is the trademark China?

Beijing jijiaren Clothing Co., Ltd.

Yes, in fact, how to say this thing, keep warm.

Reporter:

But your stores say this is Italy brand.

Beijing jijiaren Clothing Co., Ltd.

How can she explain that it might be that our sales training is not in place.

Commentary:

According to the staff, Jono Ritz is not a Italy brand at all, but a genuine Chinese brand. At the same time, reporters were also informed by official channels that there was no registered information on the Italy trademark and patent office. That is to say, from any point of view, the so-called Italy brand is false.

Unlike gyano Ritz's fraudulent practices, the selling points of some foreign brands are more attractive, that is, original imports. At the A terminal of Shenzhen security airport, there is a high-end men's wear brand store called "the brand of the brand". The business area is hundreds of square meters, and the decoration is quite good.

Sales staff:

The clothes are very good and the fabrics are very good. They are all imported from Italy.

Reporter:

Imported?

Sales staff:

Yes, imported.

Commentary:

Sales staff said that because of the high-end brand of Italy, the price of the brand is much higher than that of the general brand.

Sales staff:

It's also original imported, 1680 yuan.

Reporter:

1680 yuan, that brand is still relatively high-end.

Sales staff:

Yes.

Reporter:

Where is Beijing?

Sales staff:

Your friends and Yansha.

Reporter:

They are all large shopping malls in Beijing.

Sales staff:

Yes.

Commentary:

So what about this brand of brand name such as Italy, which is so famous in Italy, in its hometown, Italy?

The reporter then went to Italy chamber of Commerce, Italy's chamber of Commerce and taxation for further investigation.

Reporter:

Director Mavila Zaccaro, may I ask you a question now?

Mavila Zaccaro, director of Italy chamber of Commerce,

Yes?

Reporter:

We want to know if KALTENDIN has been registered as an enterprise in Italy chamber of Commerce.

Mavila Zaccaro:

No, there is no registered company called KALTENDIN in the Italy chamber of Commerce.

Commentary:

It seems that Karl Denton did not have any business registration in Italy, and that would not be a business or tax payment. The industry in Italy has never heard of this brand.

Italy clothing dealer 1:

KALTENDIN, I never heard of this clothing brand in Italy.

Reporter:

KALTENDIN this clothing brand?

Italy clothing dealer 2:

No, I haven't heard of it.

Commentary:

According to the survey, the brand registration is only done in Italy, and there is no production, operation and sales activities there. The registration information of the journalist at the SAIC shows that the trademark owner is Shenzhen City limited.

In the name of joining, the reporter met Xia Jun, general manager of Brand Development Department of the company. Xia general manager told reporters that at present, Karl Denton has 570 branches throughout the country, and more than 30 airport branches. The general manager of Xia introduced the registration of the brand.

Brand manager of the brand Co., Ltd.

Italy is a country of origin, we are an agent company, but since 1993, 80% of our agents have been produced in China.

Reporter:

What is the status of this brand in foreign countries?

Brand manager of the brand Co., Ltd.

No, our agent is here. We don't know much about the situation abroad.

Reporter:

What is the concept?

Brand manager of the brand Co., Ltd.

There are no shops in foreign countries. They are only brand names.

Commentary:

The general manager of Italy is dismissive about the challenge of the brand of the brand.

Brand manager of the brand Co., Ltd.

Which brand is not a gimmick? I feel that as long as the procedure is legal, no matter what your customers pursue, it doesn't matter. Formal registration of industry and commerce, all formalities are lawful. What shall we investigate?

Reporter:

Is publicity related to publicity?

Brand manager of the brand Co., Ltd.

What does it matter? There are many brands in Italy, and they can be publicized. We registered in Italy. Why can't we publicize Italy? We have registered in Japan and Korea, and have registered in the United States. We just did not shop. Now we register as a global register.

Commentary:

Karl Denton only made a trademark registration in Italy, and the salesmen claimed that they were imported. In addition to clothing, foreign brands in other commodities are also common. A watch called "Song Lang Ni" is also known as the Italy brand, and is also a long history of Italy brand.

Sales staff:

The brand of Italy, on the 5 lines of line and line 1, has the advertisement on the subway. The original brand in sixteenth Century entered China in 1986.

Reporter:

Where did you enter China?

Sales staff:

Italy, the general brand must have sold well in its home country before entering China.

Reporter:

Is not this place to sell?

Sales staff:

Yes, there are many shops in Beijing. There are shopping malls in general, new world and Wangfujing.

Commentary:

According to the press survey, the trademark registration information of the company in China shows that the earliest registration time of the trademark is 1994, and the registered place is Tianan industrial village, Nanshan District, Shenzhen. The reporter learned from the Italy trademark and patent office that the registration time of the Italy's trademark is 2009. That is to say, the Italy watch, known as the sixteenth Century watch, has only one year history of Italy's trademark.

According to the reporter's understanding, the trademark registration agency's registration of Italy trademark costs from three thousand to ten thousand yuan. The applicant only needs to provide some basic information such as address, trademark pattern, etc., and can get the registration permission in about a year and a half. Under normal circumstances, enterprises registered international trademarks in order to better open the international market and expand the market share of the registered country. And the products we just mentioned in our programs just sell in the name of foreign countries, but the products and products are reborn. {page_break}

Reporter:

At present, what is the basic price range of our formal clothing series?

Manager of Pierre Denton Fashion Co., Ltd.

The main price is eight thousand to fifteen thousand, and the high-end is fifty thousand to one hundred and fifty thousand.

Reporter:

What about the purchase price?

Manager of Pierre Denton Fashion Co., Ltd.

67% off.

Reporter:

67% off. Is there any requirement for this discount company?

Manager of Pierre Denton Fashion Co., Ltd.

Basically, there is no discount. We have VIP for 15% off.

Reporter:

15% off minimum?

Manager of Pierre Denton Fashion Co., Ltd.

Yes.

Commentary:

Take an ordinary suit in the case of card dun dun, for example, if the selling price is ten thousand yuan, then the price will be only 3300 yuan. That is to say, the selling price will be more than 3 times.

Mr. Liu, who is engaged in clothing management, has been stationed in two big shopping malls in Beijing by packaging two empty shell brands.

Clothing dealers:

In Beijing, Muxiyuan, like the wholesale price here, such as two hundred yuan and a piece of clothing, if it is packaged into a Italy brand or a French brand, it will probably cost around one thousand yuan in the store.

Commentary:

If you don't sell the essence, the businessman will use the foreign brand to publicize and sell. If the consumer raises the objection and how to protect the rights after the shopping, the famous lawyer Qiu Baochang thinks that the businessman must publicize the real situation of the trademark to the consumer, otherwise there will be infringement.

Qiu Baochang, lawyer of China Association for consumer protection lawyers:

Consumers have the right to know, you are made in China, made in China, designed in China, but your trademark is registered abroad, I think this situation should be truthfully told consumers to actively and actively tell consumers. Instead of registering a very foreign name and then packing it, or even deliberately concealing some facts, I think it may constitute a violation of the right to know and choice of consumers. In fact, if there is a false propaganda, it will constitute fraud.

Studio host:

Obviously, it is purely made in China. It must be imported. Making up a lie, making a lot of trouble, and making an overseas life, the value of hundreds of dollars of goods immediately rose to tens of thousands.

For businessmen, although making money, betraying honesty should be punished, and why this phenomenon exists universally is worth considering. The same product, why hang up a foreign brand to sell? What are the consumers who spend money wrongly?