Group Buying Industry Chaos: &Nbsp "Goods Not Plate"; Website Playing Missing.

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Moderator: let's pay close attention to the special investigation of online group buying. Online shopping is a popular shopping mode in recent years. Online group buying is favored by online consumers because of its ultra-low price and quick delivery. However, with the continuous growth of online group buying, many consumers find that there are many traps in group buying.

First,

Miss Yang, who works in Beijing, is an online shopping enthusiast.

Two months ago, when she saw that her skin care products were about to run out, Miss Yang began to search for the next target on the Internet. Unwittingly, she entered a group buying website called "women's cosmetics mall", and a famous brand cosmetics on top of it locked the eyes of Miss Yang.

Miss Yang: a facial cleanser, one water, one lotion, one cream, and one eye cream are only 160 yuan, and the market price is five hundred or six hundred and seven hundred or eight hundred respectively.

Miss Yang was so popular at such a cheap price that the price was even much cheaper than that of Taobao. Moreover, the website also wrote the word "genuine mall, fake one compensate ten". Miss Yang felt very relieved, so she didn't want to remit the money online.

Three days later, the time for the arrival of the agreed arrival was not available, and the customer service QQ of the website was always offline.

Miss Yang: go to its QQ space, then there are some netizens on it, giving it a message and being cheated, asking it to refund, I feel that I may have been cheated.

This let Miss Yang start playing drums.

After a few days, through QQ, Miss Yang and the customer service of this group buying website finally contacted again.

Miss Yang: it means that because of what decoration the warehouse wants, I want to move, and then I haven't delivered it to me.

After Miss Yang's repeated urges, the website was delivered on that day.

Two days later, Miss Yang finally received the late cosmetics, which made her think of something more melancholy.

Miss Yang: when you receive this product, you find that it is not a Lancome suit, it is Shiseido.

It turned out that the "women's cosmetics website" sent to Miss Yang is another brand of the web page marked 150 yuan.

This makes Miss Yang feel puzzled.

However, although the brand changed, the price difference was 10 yuan, but Miss Yang did not plan to return. She thought about trying a new brand, but the cosmetics in her hands made her feel more and more uncomfortable.

Miss Yang: that is, the handwriting is rough, the thickness is uneven, and the taste of the water is rather pungent.

Not only that, the gold paint on the bottle cap of the cosmetic has fallen off, the brand name of the cosmetics is printed on the bottle, but it is inexplicably missing one letter. The package of the cosmetics is very rough.

Miss Yang immediately went to the official website of the brand for enquiries.

Miss Yang: there's no such suit at all, and Shiseido doesn't have this suit.

All sorts of signs show that the set of cosmetics in Miss Yang's hand is undoubtedly a fake fake. She is more indignant. She sees that the Internet is full of information about the wholesale of the cosmetics, and the price is only six, seventy yuan.

Miss Yang: no matter what it sends to me, it is true that I do not care about ten dollars, but it is still false, this fake I certainly dare not use, wipe the face, in case of the destruction of how to do.

In a rage, Miss Yang immediately contacted the customer service QQ of this website.

Miss Yang: I can't get in touch with it. It's already blacken me. That's the blacklist of income.

But she could not get in touch. So Miss Yang called the customer service phone on the website, but the following voice was heard on the phone.

Voice on the phone: sorry, the number you dialed is blank.

In the online group buying, more than Miss Yang was deceived.

Miss Huang can be called a senior old group friend. Since last March, the group buying website just started to rise, she fell madly in love with group buying.

Miss Huang online group buying consumers

Miss Huang: look at that group crazily, and basically the monthly salary is left there.

Not long ago, Miss Huang bought a pair of designer shoes that she had been looking forward to for a long time on a website called "a group".

Miss Huang: the price is 148 discount for me.

The original price is 1280 yuan, the group buying price is only 148 yuan, and the 88% off super low discount makes Miss Huang palpitate.

Miss Huang: impulse is really an impulse. I didn't think so much, so I bought it.

The order, payment, less than 10 minutes, Miss Huang completed the deal online.

Three days later, she received the shoes she had been looking forward to for a long time. What she could not have imagined was that the moment she opened the box, she was dumb.

Miss Huang: I found it wrong. It's not the same thing at all. The fur inside it fell off.

The sole of the stitch and that shoe upper and the seam are all thread ends.

Seeing that the shoes in hand were far from the "authentic products" mentioned on the website, Miss Huang realized that he had been on the phone and hurried to call the "one regiment" website far away in Shanghai according to the phone on the mailing list.

Miss Huang: you have a very good attitude. If you send it back to me, why do you want to return the above? What's the problem with it?

According to the requirements of the group buying website, Miss Huang sent her shoes back again, but I never expected her to start a long wait.

A month later, something more unexpected happened to her.

Miss Huang: I can't get through the phone, I can't get through it, then I go to its website, and the result is that the website can't be opened, and suddenly there is a feeling that this is absolutely abnormal.

Worried about being cheated, Miss Huang began to search all the information about "one regiment" on the Internet, but she could see a piece of complaints about the "deception" of a group buying website.

I wanted to buy a pair of genuine shoes at a super low price. I didn't expect Miss Huang to come to nothing.

Miss Huang: the website is closed, the money is not returned to me, and the shoes are returned.

Moderator: Miss Yang and Miss Huang are not very reliable website group buying, these are the group buying websites on the Internet. Some group buying companies with physical stores should always have some protection. Next, let's take a look at Mr. Tan's group buying experience.

Two, group buying industry chaos: clusters of shops disappear

In addition to the website's disappearance, some entity shops that carry out group buying will also be closed down.

Mr. Tan bought a gold card in a game hall on Sanlitun commodity street last year.

Mr. Tan's online group buying consumer

Mr. Tan: I can still go shopping. I can play games. It is very beautiful. I feel so special and beautiful.

What makes him more heartbeat is that the price of group buying is very tempting. It only costs 43 yuan to buy the game currency with a price of 333 yuan.

Mr. Tan: I am very happy. I am unbelievable.

So the newspaper tried to see the state of mind, Mr. Tan paid online, and indeed after a very long time, a group purchase success certificate appeared in his account.

On the second day, Mr. Tan decided to take a field trip.

Mr. Tan: all the machines are full, all of them are very popular. They are very special.

It is estimated that there are too many people to manage, and that money is not coming. I am very happy to have fun.

Amazing.

With this successful experience, Mr. Tan decided to play with his girlfriend at the weekend.

But it never occurred to them that the door to meet them was tight.

Mr. Tan: it's not right. Then look at the bulletin board below and say that it is being renovated and suspended. Then I'll call, I can't get through. The line is busy. I'll be covered. How can I do this?

And bring yourself to like girls, come to tell her so much, it's embarrassing to know.

Moderator: like Mr. Tan, consumers who are fooled by online group buying are not in the minority. Gradually, consumers find that the most popular online group buying is to lure consumers at a very low price. In the name of the factory, they take the goods under the guise of small profits but quick turnover. In fact, this is not the case. Let's learn about the hidden rules of group buying network.

Three, the group buying industry is developing rapidly. The US group network CEO Wang Xing has revealed the inside story.

In the Chinese online shopping market in 2010, online group buying can be said to be a new consumption pattern appearing in Internet consumption.

From March 2010, the first group purchase website in China started online, and then appeared a "blowout" type.

In the short span of a few months, the development trend began from the hundred regiment war to the "1000 regiment war".

Liu Bin senior investment manager

Liu Bin: it should be in the range of 5 to 10 (every day). Every day, there will be new group buying websites.

All this comes from a group buying website called Groupon in the US.

In November 2008, the Groupon group buying network was launched in the United States. Its unique marketing mode and successful operation experience immediately set off the rise of the global group buying network market.

Liu Bin: its revenue also surged from about 30000000 US dollars in 2009 to 7 billion US dollars last year. This is also a fast growth mode, which makes everyone very surprised at the new mode of group buying, and then there will be a lot of imitators.

Under the stimulation of huge profits, numerous group buying websites have been developing rapidly all over the world.

According to data released by Analysys International, a third party analysis agency, since March 2010, the total number of domestic group buying websites has reached 3265.

In these group buying websites, from entity products to Chinese and Western food, movie theaters, hairdressing bodies, KTV, all kinds of training, content types are all inclusive, and the discount of group buying products is usually lower than that of traditional shopping websites. It is only one to sixty percent off of the market price, and a lot of products reach below ninety percent off, attracting many consumers' eyeballs.

According to statistics of China Electronic Commerce Research Center, in 2010, the scale of online shopping market reached 513 billion 100 million yuan, an increase of 97.3% over the same period.

As the first website to enter the online group buying market, the sales volume of the US group network reached 230 million in 2010.

Wang Xingmei, chief executive of {page_break} network

Wang Xing: group buying mode is still very viable, it meets the needs of consumers and businesses, so it can develop very fast.

However, in tracking the domestic group buying website, Analysys found that at present, there are many problems in the rapid development of online group buying market in China.

Liu Bin senior investment manager

Liu Bin: at present, all websites, which provide group buying services and products, are very homogeneous. The second aspect is that the size of the website is different, so the quality of its services is not good and bad, so it brings a lot of customer complaints and experience of poor experience.

Not long ago, the US group CEO Wang Xing launched a "overdue retirement" plan at the 1st Anniversary time when the website was launched on the website. It returned the $10 million 720 thousand expired expired subscription to members of the US group in the past year. Users will receive a refund service in the future.

Wang Xing disclosed that in fact, the precipitate fund expired by users has become part of the group buying industry's income, which is the underlying rule of group buying industry.

Wang Xing: we had a turnover of 230 million last year, and then 230 million of 5% were consumers who didn't consume the precipitated funds.

Wang Xing told reporters that the proportion of user sedimentation funds in the US group network is still relatively low, and the proportion of many online shopping websites may be even higher.

As early as 2010, the group Bao network had been exposed to the inside story, and 40% users were unable to consume immediately because of busy work and other reasons.

In addition to the precipitation funds of consumers, Wang Xing also told reporters that the group purchase website still has two big group buying traps.

Wang Xing: first, the original price of a thing is high, and then it looks like a big discount. In fact, it is not much cheaper than the original price. The other situation is that some group buying websites will sell this sales target very well, so as to attract consumers.

Reporter: for example, the number of participants.

Wang Xing: Yes, it probably has ten, twenty, five hundred and six hundred.

Even two thousand people took part in it, which looked very lively.

Moderator: through industry insider burst out of these insider, we learned that group buying network has such a hidden rule, this indeed surprised the consumers, reported the purpose of exploring the truth of group buying, reporters in the name of a pseudonym, participated in a group buying network exchange easy.

Four, reporters spot investigation group buying trap

Is this the case? Reporters, in the name of group buying rice, have dump a price higher than the market price, downloaded some materials on the Internet, and assembled a "product manual", trying to try whether such goods and materials can pass the customs.

The reporter first contacted a group buying website.

Reporter (telephone interview): is it a group buying website?

Head of a group buying website: Yes.

Reporter (telephone interview): we are a rice factory in Northeast China. We would like to talk with you about the purchase of cooperative group. Can we meet?

Head of a group buying website: OK.

Reporter (telephone interview): what information do we need to bring you to examine?

Head of a group buying website: you can bring a detailed introduction of some products, that's all.

Reporter (telephone interview): but like the official seal and business license, I have no way to offer it to you now. What should I do?

The head of a group buying website: also OK ah, can cooperate in the form of personal and trade company.

After the meeting, the staff simply looked at the information brought by reporters, told reporters that there was no problem at all, they could cooperate, and did not ask for any real and effective information about the operators and commodities, so the staff began to plan and sell.

The first move is to raise the original price first, resulting in the illusion of low discount.

A group buying website staff: for example, the current price is 15 yuan per kilogram, the original price is 35 yuan.

Reporter: 27 yuan can become 35 yuan, right?

A group buying website staff: no problem. This is a numerical problem of editors.

Reporter: in this way, it appears.

A group buying website staff: discount is low.

Group buying website staff told reporters that the revised price is the hidden rules in the group buying circle.

The reporter also found another group buying website. Indeed, the idea of this website is exactly the same as that of the previous one.

Group buying website staff: how much money do you decide? How much money do you sell if you are your core product? How much do I sell for this product? That's 15 yuan a kilogram.

Interviewer: you just manage to add more money and earn your own money.

Group buying website staff: Yes, yes.

Reporter: are there many people doing this now?

Group buying website staff: it can be said that it is very common.

The second move is to manipulate group buying.

On the group buying website, the higher the quantity of goods purchased, the more netizens will feel that the quality of this product is relatively guaranteed.

Therefore, the number of group buying is very important.

Group buying website staff 1: stimulate consumers to buy, you have to hang up zero, it is very difficult to see, I give you some imaginary number in it, blending some imaginary number, everyone thinks it is good, it all came to buy.

Group buying website staff 2: what we want is explosive effect and sensational effect, because after all, the number of people can foil the effect, plus one thousand people, OK ah, that is, let consumers know that this product is hot.

To show reporters the ability of their company to manipulate group buying, the website staff immediately revised the purchase number of a group purchase.

Group buying website staff 2: This is our backstage.

Reporter: can you add it now?

Group buying website staff 2: now can add, very simple.

Sure enough, he just entered the backstage system, entered the number of people to modify, and the number of people on the page changed immediately.

The staff also taught reporters to buy a website to escape the responsibility of a common trick, that is, "playing missing."

Because in general, group buying websites basically leave only a telephone, or a limited e-mail address, and so on. Even if something happens, consumers will never find them.

Moderator: group buying brings more benefits to consumers. On the other hand, a large number of fraudulent acts have become a hot topic of consumer complaints. What should consumers pay attention to when buying online group buying? What should we do when they are in trouble?

Five, group buying websites become hotspots for complaints, and legal supervision is still blank.

The group buying websites, which are intermingled with good and bad, are all strange tricks. The intriguing preferential information is trying to win the attention of the people. Consumers are sharing the benefits of "tug of mass" consumption, but they also encounter various disputes caused by group buying.

At present, the number of complaints against online group buying is also rising. The group buying website has become a new hot spot for complaints.

Deputy director of Complaints Department of China Consumer Association, PI Xiaolin

PI Xiaolin: the main problem is that the group buying website sells fake and inferior products, the goods are not in the right place, the goods are delayed, the goods are difficult to return, and there are some false discounts and so on.

315 consumer electronic complaint network data show that since January 2010, complaints involving group buying fraud have accounted for 42.56% of the total complaints.

In 2010, the complaint volume of group buying was 2090, and in January 2011, less than 3 months ago, the complaint volume of group buying has reached 1573.

PI Xiaolin: that is to say, the threshold of access is too low. Several people, several computers, and a set of software will be able to run a group buying website.

It is understood that the registration of a website needs to be put on the record of the Ministry of industry and commerce. If it is a business website, it still needs to be put on record in the business sector. However, in practice, no group purchase website that has been registered in the Ministry of industry and Commerce and industry and commerce can still exist in the network market, and even the websites that are put on the record, there are many false information used.

Qiu Baochang, head of expert lawyers group of China Consumer Association

Qiu Baochang: once the online group buying is in dispute, it will be much more difficult to solve than the actual purchase of this kind of consumer disputes.

Second, it is difficult to find the main body.

In view of the above situation, in October 29, 2010, China's first "e-commerce credit certification rules", which was formulated by China International Electronic Commerce Center, was formally released for trial implementation, and the website size, operators' registered capital, real name registration and credit record were audited.

Up to now, 40 group buying websites have been certified, including the top 20 enterprises in the group buying website industry. The market share of the group buying websites is close to 40% of the group buying market.

The formulation and promulgation of this rule will undoubtedly play a good guiding role in guiding consumption and standardizing the whole network group buying market, but it has no mandatory legal effect. That is to say, even if this authentication is not passed, the group buying website can still exist and operate.

Qiu Baochang: there is no separate, specialized and compulsory regulation for group buying website.

Liu Bin, the third party analyst at Analysys International, believes that the experience of the United States is worth learning from.

Liu Bin told reporters that compared with the group buying websites in China, Groupon pays more attention to the brand choice of merchants.

Liu Bin senior investment manager

Liu Bin: first of all, in the pre-sale aspect, it will conduct very strict quality screening and control to merchants. There will not be such problems as exaggerated propaganda or consumption traps, which are often encountered in China.

In the United States, there are no specific provisions for the access of group buying websites, but when they register, they need to provide detailed identification, address, office address, service type and other information.

These group buying websites attach great importance to the construction of guarantee system for after-sale services.

Liu Bin: they will provide comprehensive protection for this kind of service, including the possibility that you will spend your money, but you are not satisfied with the whole consumption process. They can also be guaranteed by him to make a refund.

Liu Bin told reporters that in the United States, consumers who did not receive goods after payment could complain to the Internet fraud complaints center set up by relevant departments of the US government.

After receiving complaints, the center carried out credit rating by the three party analysis institutions such as standard & Poor's, Moodie and Fitch.

Once a fraud is committed, the website is likely to face a huge fine of up to US $100 million.

For the current situation of online group buying market, Qiu Baochang believes that non-profit organizations should be organized and established credit guarantee system, and strengthen and improve the legal supervision.

Qiu Baochang: to improve legislation and increase the regulation of group buying websites, we should impose heavy penalties on the law. We must increase heteronomy and increase the cost of illegal activities, so that we can regulate the regulation of the network, especially for group buying network operators.

China Consumer Association pekolin also put forward its own proposals to the vast number of consumers.

PI Xiaolin: when consumers participate in group buying activities, when the legitimate rights and interests are damaged, the group buying website has the responsibility and obligation to help consumers safeguard their rights. Second, we try to choose websites with large scale and good reputation. The majority of consumers participate in online group buying activities, and develop good habits such as keeping good records and other relevant evidence, so as to facilitate rights protection afterwards.

Moderator: 315 after the broadcast, we also opened Sina official micro-blog.

Netizens also continue to express their views in the way of micro-blog interaction.

Netizens Ming Ge said, watching CCTV's "315 party" return visit program to know the problem of Kumho tires, I changed four last year, the result took less than three months to bubble deformation. The netizen's chubby's paradise said that the media should make daily reports of rights protection daily, and we should be habituation.

Thank you for your attention to our "315" series.