Danyang Shoe Industry Is In The Face Of Adversity &Nbsp, Striving For New Breakthroughs.

In March 23rd, the five industries of glasses, hardware tools, auto parts, home textiles and wood industry were the "five golden flowers" in Danyang after entering the new century.

However, as early as the 90s of the last century, Danyang was even more famous than the "five golden flowers".

Once the advantage is obvious, now in adversity.

People can not help but ask, why is Danyang shoe industry backward and how to revive?

For decades, the advantage was obvious.

In fact, with the excellent quality and the location advantage of Danyang, Danyang shoes have successfully entered the market of Shanghai, Zhejiang and Nanjing in the late 70s and early 80s.

Danyang has also become a major town in the shoe industry of China, and is one of the earliest shoe industry bases in China.

At that time, the footwear industry in Danyang was dominated by traditional workshops, and Danyang's consummate footwear technology is its core competitiveness.

It is precisely because of this hand to hand "shoe technology", Danyang shoes in the workshop production development so far.

According to the statistics of Danyang's industry and Commerce Department, the annual output of footwear industry in Danyang is over 80 million, with over 8 employees, and the number of enterprises registered in the industrial and commercial sector is about 400.

However, Cheng Xiao is also defeated.

Exquisite shoe making skills make Danyang shoes shine in the early years of reform and opening up, but this is also the core competitiveness of Danyang shoes.

According to some researchers, there are three obvious disadvantages in Danyang's footwear industry today:

First, there is no brand and distribution network.

The scale of footwear enterprises in Danyang is generally small, and there are only 30 employees with more than 100 employees, with no more than 1/3 of their own brands, most of which are OEM processing for large shoe companies in the field.

Two is not to modern pformation.

Danyang is adjacent to Shanghai, and the source of shoemaking is also in Shanghai. Danyang shoes inherited the fine characteristics of Shanghai's handicraft industry in the early years, which also created a unique talent training mode for Danyang footwear industry, namely, mentor inheritance.

This is an advantage, but it also makes Danyang shoes ignore modern assembly line production equipment and modern enterprise management system.

Even today, the scene of shoemaking workers skilled hand-made shoes is still everywhere in Danyang.

Small production, scattered enterprises, and production depend on manual production, and ultimately become an important factor hindering the pformation of Danyang shoe enterprises to modern enterprises.

The three is the lack of sufficient human resources.

Compared with Zhejiang, Guangdong, Fujian and other advanced shoe industry bases in Danyang, the obvious difference is that the employees are mainly locals.

However, the utilization rate of migrant workers is not high, and the mobility of the industry is not large enough, which makes Danyang shoe industry hard to scale.

Now in the adversity shoe industry, know when.

"Door closed shoes" make Danyang shoe industry fade away.

10 years ago, in order to get a market place, the practitioners of Danyang footwear industry had no choice but to abandon the original pattern of men and women walking shoes together, instead of producing high-end shoes.

This is the first way to save ourselves.

In 2007, the Danyang municipal government issued a document on the development of the footwear industry in Danyang, and proposed that shoes enterprises should be strongly encouraged to create brands. The enterprises that applied for patents should be subsidized, and enterprises with Chinese famous brands, well-known trademarks, exempt products, leather labels, famous brands in Jiangsu and famous trademarks in Jiangsu should be awarded different degrees.

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In recent years, the Danyang municipal Party committee, the municipal government and the local leather footwear business association have been actively carrying out actions, led by the Department of human resources and social organizations, organizing enterprises to take the initiative to recruit workers in Shandong and Henan, explore new employment relationships and recruit talents, so as to replenish fresh blood for Danyang footwear industry.

But the result is far from satisfactory.

"On the one hand, in the recent twenty years of development of the Chinese footwear industry, a number of famous brand names have come to the fore. Many distinctive shoe industry bases have also been formed." Danyang shoes "are very difficult to break through under this background. On the other hand, practitioners of Danyang footwear industry have developed their habit of keeping up with customs in decades of" closed door shoes making ", and the sense of" opening up and developing "and" going out "can hardly be achieved at the moment.

Danyang leather footwear industry association responsible person so analysis.

The bigger policy background is that the current state encourages relatively new industries and high-tech industries, and has little support for traditional industries and industries.

To this end, Danyang leather footwear industry association secretary general Lin Shuyun believes that in technology,