Smart Change Milan

In the spring of March, the Chinese clothing industry welcomed an exciting news. It is reported that Milan, China's famous women's clothing brand, will hold a grand ceremony in Guangdong, Shenzhen, on 2011, 03, 26, in Milan, China. It will be held by the China Marketing Association to launch the "smart change golden autumn, Milan brand management business school unveiling ceremony" event, which will be held in Shenzhen, Milan. At that time, Ding Yi, President of China Marketing Association, Mr. Yu Mingyang, President of China brand association, famous brand operation expert Hou Changwu, and other prominent personages in the marketing field and relevant dignitaries will attend the opening ceremony of Milan Deng college and deliver an important speech.

Since its inception in 1995, Milan Deng has always adhered to the brand line of nature, environment protection and health. It has been showing its elegant fashion atmosphere and its humanistic care. Now, in the 2011 golden autumn, Milan ascended the initiative to change, break through its glory, and continue to write the brand legend.

According to the author's understanding, the opening ceremony of the Milan business school is based on the theme of "smart change and golden autumn". It is based on the essence of its brand: the spirit of environmental protection. It aims to win the wisdom of all the families and help Milan to launch a brand strategy upgrading campaign against the current new stage and new situation. The Teaching Committee of Deng Shang college introduces that the teaching staff of Milan Deng college will be composed of the top training institutions at home and abroad, the domestic planning circles, the professors and business executives, and adopt the teaching methods of group discussion, terminal sale case analysis, field practice ability test and role playing, which are highly interactive and professional, and advocate the "comprehensive interactive marketing". It is to let the consumers experience the whole experience, establish contacts with consumers, listen to the voice of consumers, interact with consumers in an all-round way, let consumers participate in marketing decisions, create a kind of "family interaction marketing", lock up loyal customers in sales, train and transport senior management personnel and full-time Commissioners for all distributors and franchisees. According to Milan It is believed that the teaching of Milan's management business school has positive significance for participating students in improving their management ability and promoting the social learning trend. At the same time, it will further enhance the position and influence of Milan's brand in the market.

Fortunately, I contacted Mr. Hong Yinsheng, chairman of Milan Deng, and Hung Tung said: "we jointly" China Marketing Association "and hold" Milan Business School ". This is not only a new step for the brand development of Milan Dun company, but also a new starting point for the terminal service and terminal training in Milan. It is also a "event marketing" that leads the industry and surpasses our competitors in the process of operation. "China Marketing Association Milan Business School" relies on the strong faculty and reputation of the China Marketing Association, adhering to the mission of "regulating the terminal image, strengthening terminal services and building a first-class team", and shoulders the important functions of training talents for the enterprise, market and terminal industry training. In 2011, it will be the year when Milan Deng has taken the leap. Through the Milan business school, the company will greatly improve and improve itself and move forward at a new pace, stepping forward for the grand goal of becoming a respected centenary brand.

At the opening ceremony of the business school, Milan Deng will convey a forward-looking and long-term brand planning and development plan to the national business partners: vigorously support the terminal network construction with the Faculty of the business school, enhance the sales performance of single stores, conduct a comprehensive rectification of the terminal image, and increase investment in network promotion, so as to raise the brand image and brand awareness and reputation of Milan to a whole new height.
　　
With the improvement of the company's internal organizational structure, the formation and strong marketing team, and the clarity and implementation of the new business philosophy and objectives, we have reason to believe that with this good momentum, Milan will be able to reach a new high in 2011 to achieve a win-win situation and create a new milestone in "intelligent change into golden autumn". Let's wait and see.