Sweater Overlord Heng Yuan Xiang Takes The Lead In Foreign Top Designers.

In March 20th, a new sweater launches unveiled by a sweater leader, Heng Yuan Xiang, combined with five sensory experiences of vision, hearing, smell, touch and taste, appeared in Beijing fashion landmark The One.

At the same time, Heng Yuan Xiang, the female fashion designer in Italy's leading position, Deborah S launched the new fashion of Heng Yuan Xiang Mao knitting in 2011 autumn and winter.

The new product launches the scene, the time honored brand promotes the new, controls the sense organ, makes this new product release show to become the multi sensory fashion feast, the sweater new product releases creates five kinds of sensory experiences, this is the first time in the domestic sweater industry, has opened the new chapter of Heng Yuan Xiang five sense marketing.

At the scene of the event, the Chinese characteristic snacks stir up the taste buds; the music of the popular bands, "chocolate boys" and Zhang Jindi folk singers in the ear; the fragrance of daisy and Chinese peony in the air filled with the air; the silky touch of pure wool and the strong visual impact of the treasure blue color. This is the scene of the fashion conference of Heng Yuan Xiang Mao, "Heng fan Xiang Mao" knitting "Yi fan fan Shun" in 2011 autumn and winter in Italy. It is sure that your sensory experience is too busy to catch up with you. "Zhang Jindi"

Smell: "Heng Yuan Xiang 1927" upgrade and reproduction

Beginning in 2007, Heng Yuan Xiang began to try to create the taste of "Heng Yuan Xiang 1927", pushing the new trend of thinking to the forefront of five sense marketing.

In order to establish a sense of association with consumers, Heng Yuan Xiang has been looking for the smell of Heng Yuan Xiang 1927 since 2007.

In 2009, Heng Yuan Xiang officially launched three brands representing "Heng Yuan Xiang 1927", which was upgraded and reproduced at this press conference.

In the early eighteenth Century, all rivers and streams in Shanghai created the foundation of Chinese traditional culture and absorbed the essence of western culture.

At that time, the old carat wore a stiff stiff collar shirt, tie and handkerchief, and the aristocrats, dressed in hand knitted cardigan, were the most fashionable dress at that time.

Stars and perfume, AI Si tou and high-heeled shoes, barumen and jazz, Hollywood movies and Paris pop colors are gorgeous feelings of Huayang crossing, and they are also classical colors of colonial colors.

All the old Shanghai style paintings merged into this flavor.

This is the brand expectation of Heng Yuan Xiang 1927.

Aiming at this release show, a world famous perfume Research Institute, which designed perfume for Chanel, Dior, CK and other top perfume brands, was extended on the basis of "Heng Yuan Xiang 1927" three flavor types in 2009. It includes a combination of daisies and peonies, representing the charm of the old Shanghai in the 20-30's of the last century. It reflects the combination of purple iris and lavender in the 50-60 years after liberation, and the coloured glaze in 90s.

At present, with regard to the specific flavor, Heng Yuan Xiang will further communicate with this organization. If the progress is progressing well, next year, we will use "Heng Yuan Xiang 1927" in Heng Yuan Xiang's exclusive stores and all kinds of occasions.

This may be China's first "olfactory label".

Touch: elegant and comfortable handle

Designer Deborah S graduated from the oil painting department of the Florence Art Institute of Italy art capital, one of the top female designers in Italy. With many years of experience in clothing industry, she worked for the world's top fashion brand Gianfranco Ferre for 7 years and has been working for the fashion brand Celine.

Since 2001, the Debora Sinibaldi has been set up and released in Milan. Its elegant, concise tone, loose and feminine style has quickly established a master status in European fashion industry, and has nearly 100 terminal shops all over the world.

This season's product is inspired by "everyday luxury". It combines the design inspiration, material splicing and popularity details of Italy's top fashion brands with traditional Chinese auspicious elements. It skillfully uses the local abstraction of printing, flocking and tattoo to depict traditional colors and patterns.

Put the luxurious fur on the accessories and decorate with the luxurious fur in the Russian hat, cuff, neck, sweater and so on. The visual impact of the heavy weight and the sense of weight makes the luxury and fashion immediately appear. Then, the waist waist is covered with leather waist waist, leather gloves, long sleeved knee boots, and cool round RETRO SUNGLASSES. All of a sudden, the whole series becomes luxurious and beautiful.

Vision: powerful color rendering

The release of new products is mainly to create visual impact.

In 2011, Heng Yuan Xiang sweater clutches the eye of consumers in color, from black to gray, coffee to black, blue to black.

These common coloring processes have been intrigued by the halo dyeing process, which is vivid and vivid with an abstract flower.

Hearing: "chocolate boy" Zhang Jindi plays in love.

Melodious or dynamic melody is one of the indispensable elements of the release show.

At this conference, Heng Yuan Xiang invited the "chocolate boy" Zhang Jindi, who sang the highest frequency of the magic music collection. The song with the highest frequency of singing was the cool hit song "demon world", which was made by the Taiwan music Godfather "Tu Ying", millet filled words, Zhang Jindi composed, the music style was antique and magical, and fused with Scotland flute, very unique.

Taste: tasty snacks, the interpretation of Italy's leisure style.

In order to create a five sense full flavour experience, the conference site was not forgotten in the rest area, and Italy biscuits were prepared for guests and customers. Chinese snacks stimulate the taste buds.

While enjoying the release, we will experience the leisure and freshness of Italy in the afternoon, so that the whole body and mind will be immersed in the Italy customs created by the organizers.