Internet Business: A New Trend In The Clothing Network Market

Internet merchants are getting more and more popular, and the essence of retailing is increasingly finding out.

E-commerce is really crazy.

"

Wu Ronghua is general manager of e-commerce of Bo Yang Home Textile Co., Ltd.

Last year, double "eleven" and Bo Yang bought more than ten million yuan products.

At that time, although the goods were prepared for 10 million yuan, the final sale was 20 million.

It is this high speed development that venture capitalists have found new opportunities for real gold and silver.

For instance, in 2010, Mcglaughlin launched a fourth round of financing.

One time online, open shop, enter e-commerce, once again become a popular word in shopping malls.

In fact, the data are really tempting.

According to the data released by Van Ke Cheng, sales revenue exceeded 2 billion yuan in 2010.

The company's CEO expects that sales revenue in 2011 will continue to grow by 200% to 6 billion yuan, which means that 100 million clothes will be sold in 2011.

Similarly, Taobao sells an average of 266 clothes per minute.

It can sell 140 million clothes a year.

"The development speed and growth potential of China's clothing B2C online shopping market are very large."

Zhang Yanping, an analyst with AI consulting, said.

"10.7% of people said that online shopping is the main way of their daily shopping, 14.6% of people are willing to take online shopping as the main way of daily shopping."

Beijing zero index information consulting company media public relations assistant Zhang Xian said.

As a result, Liu Jianguang, a general manager of a women's clothing brand, entered the network and founded MR.ZERO zero.

Less than half a year after the online sale, the monthly sales volume exceeded one million.

At that time, Liu Jianguang put forward the target of 6 million annual sales, but after running for more than two months, sales ran all the way.

She then revised the target to 13 million.

In the same period, traditional enterprises also frequently "touch the net".

Before 2008, the seven wolves were always concerned about the development of e-commerce. "At that time, we were impressed by the fact that e-commerce was mainly bought cheap things.

At first, we were worried that the price of the seven wolves could not be recognized by netizens.

Zhou Shaoxiong, chairman of the seven wolves, said.

But later, it was discovered that e-commerce will develop faster in the future, and for brands, the most important thing is to guide and participate.

Zhou Shaoxiong said.

As a result, after testing the water e-business, the seven wolves categorized and authenticated the products and distributors, and issued a series of institutional policies.

What is even more striking is that in 2010, seven wolves worked with IBM to develop an e-commerce cloud platform, leaving the platform maintenance and construction work to IBM, and the company itself focused on marketing.

"This is a great improvement in management and train of thought and technology. On the one hand, it improves our order processing capability and improves the backstage support power of online store sales. On the other hand, it helps to enhance customer experience, improve the speed and accuracy of order processing, and make our customer satisfaction greatly improved."

Zhou Shaoxiong said that the first stage of the new platform "order processing system" has been achieved: the third party network platform and seven wolf own ERP system effectively docking, the realization of the real-time data update analysis, the store management, especially warehouse logistics data dynamic management.

He hopes to increase online sales to 10% of total sales in 2011 by working with IBM.

According to the company's plan, after the completion of construction in 4 and May of 2011, the seven wolves are expected to shift from traditional enterprises to new economic entities that are coexisting and flourishing in the new economic form of traditional enterprises and e-commerce.

In fact, last November 11th, "singles day", the sales volume of the wolf wolf shop was also over 16000, and its sales volume reached about five million yuan.

In the same way, in December 18, 2010, the United States's "state purchase network" was put into trial operation, mainly selling products of MB, MC and AMPM.

Twenty days later, the daily sales of Bong broke through three hundred thousand, and the daily trading volume exceeded one thousand orders, with an average value of more than three hundred yuan per sheet.

"The company's goal is to achieve one hundred billion yuan in e-commerce by 2020."

Zhou Chengjian said.

Obviously, Zhou Chengjian wants to copy the brand influence under the line and creatively copy it online.

In the 2010, June, I felt "everything is going well."

In June 2010, Chen went to visit suppliers in Zhejiang.

In a processing plant, the workers found in the old line were wearing customer products.

They bought these clothes online.

Old age was astonished, and the concept of "people's fashion" emerged in his head.

Before, he just announced that everyone from "e-commerce" to "fast fashion" track, and the concept of "people's fashion", so that he finally found the value of customers.

Yi Zhiqiang, founder of Mr.ing, first sold shoes in Taobao, and later wanted to make Mr.ing a fast fashion online brand.

But with too many models and a sharp increase in inventory, Yi Zhiqiang began a strategy.

In May 2010, Mr.ing designed a shoe named "Ruan Qingfeng" and killed it at a cost of less than 99 yuan.

Spike customers advertised the shoes, thus achieving a daily sales of 500 pairs.

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Network experience has also begun to become popular.

"Vic has launched the interview, we are cash on delivery, so the user can not be satisfied after trying it out," Chen said. "Customer experience is not cost is brand."

The scene brand clothing network monopoly platform broke through the traditional shopping website's single page display mode, with real block and 3D real store as shopping environment, set up shopping, sightseeing, entertainment, making friends in one.

Here, consumers can shuttle through the interactive block, enter the shop that is close to the layout of the actual shop, check the clothes, and consult with the "shop assistants".

"Fashion uprising" is the use of clothing real person shooting, so that consumers can see the actual trial effect on the website.

They also set up their own photographer and collocation division team, specializing in collocation and live scene shooting, reducing the risk of collocation and collocation.

Although experts attach great importance to the importance of Internet sales, e-commerce is not valued by clothing companies.

According to the survey of relevant organizations, only 29.2% of garment enterprises, which have independent responsibility for e-commerce planning, sales or development, have no independent departments, but 24% of them have specialized personnel.

Even in the development of e-commerce enterprises, there are less than 30% units in the establishment of e-commerce related departments.

In addition, the traditional clothing enterprises have insufficient investment in e-commerce applications.

Logistics has always been a weakness in the development of B2C e-commerce in China.

In January 27, 2011, Shen Tong and Tun Tong basically stopped receiving new express mail.

Only EMS and SF are still receiving some couriers.

Since November 2010, many logistics enterprises have been in the situation of cargo explosion, and a new wave of price rises is coming.

"If there is no logistics restriction, we can do more than thirty billion yuan."

Jingdong mall CEO Liu Qiangdong said.

As a result, Ma even violated the promise of "never doing logistics". Taobao should build its own express logistics network.

In the early days of its establishment, a logistics company like Feng Da has been established. Now it has covered dozens of big cities such as Beijing, Shanghai and Guangzhou.

And there is another aspect that people can't imagine. "The intention of opening a store is not two days a day," said Li Jianxiong, the media manager of van guest. "We have made preparations since 2009."

"It's still necessary to set up a display shop in a suitable area. If you can find a place across the ZARA, I'll go right away."

That's what Chen said.

Similarly, "when Internet sales have reached a certain scale, they must be linked to tradition."

Liu Jianguang said that many traditional practices, such as how to plan products, how to plan marketing and so on, will also become extremely important.

In Liu Jianguang's view, if we follow the "Internet method" to catch up with the "explosion fund", we will be able to collapse an enterprise if the scale continues to expand.