Children'S Products Seek Complementary Advantages Of Clusters

Recently,

Its brand Hornet is a strategic partner with Wenzhou children's shoes brand Tinker.

As a brand of strategic cooperation, the two sides will integrate their respective brands.

With the production advantages of leather shoes, resources complement each other.

It happens that there is a similar case.

According to market sources, the dog has been with the dog.

Xiao Zhuang has reached an agreement, and Fick is secretly negotiating with a well-known leather shoe manufacturer in Jiangsu and Zhejiang Province, and is expected to become a partner in the first half of the year.

along with

With the development of children's shoes, more and more children's shoes are trying to "make a couple of sons" to make up for the short products of cross category products.

In their view, this is not only the starting point of the brand monopoly pformation, but also an important part of a brand's complete image building.

What is the problem of ideal cooperation in practice?

What should we do to foster strengths and circumvent weaknesses?

How to deal with it?

This article will provide you with some suggestions.

Chen Shuqing, Secretary General of China children's products research center

Jinjiang economic news:

Good at research and development, production of sports shoes, and Jiangsu and Zhejiang enterprises are good at doing

Therefore, the two sides will exchange expertise and provide technology and production capability to each other in product R & D and production.

How do you view this phenomenon?

Why?

Chen Shuqing: in the past two years,

As competition intensifies, children's shoes enterprises are actively expanding their product lines and increasing their brand profitability. This is also an important tool to enhance brand performance.

However, most of the children's shoes enterprises have weak foundation and low capital chain, unlike adult shoes, so the use of different industrial advantages of different regions to find OEM manufacturers can reduce risks and boost the process of brand category improvement.

Current domestic

The production base of children's leather shoes is concentrated in Quanzhou, Fujian and Wenzhou, Zhejiang.

Nowadays, the brand of children's shoes has promoted the formation of the trend of OEM for leather and sports products.

I believe that in the future, deep cooperation between different enterprises will emerge one after another.

To the distant Tiger:

The main product advantages are children's sports shoes and children's leather shoes.

After the cooperation, both sides will extend their product line, and the design, research and development and production of Bumblebee children's shoes will be borne by Tinker Bell.

Similarly, the design, development and production of tinkling children's sports shoes will also be handed over to the Hornets company.

At present, in

Or shopping mall counters have become an important sales channel trend, enterprises rely solely on a sports children's shoes or children's shoes are difficult to support a single store.

As a result, cooperation between enterprises in both places has become a common demand.

At present, there are many small orders in the two enterprises, but deep cooperation is few.

The deep cooperation between bumblebees and tinker is the result of the continuous promotion of both brands in recent years.

Jinjiang Economic Daily: along with

Development,

There will be more forms of cooperation. How can we take advantages and avoid weaknesses in the cooperation and make full use of the advantages of industrial clusters to help our brand upgrade?

Ding Shuangbo:

Seeing the strength of Wenzhou children's shoes, Wenzhou children's shoes also see the advantages of Jinjiang children's shoes. The children's shoes brand has a common understanding, and we hope that we can quickly expand with the help of each other's strength.

However, cooperation between the two sides often needs to be based on brand reputation.

Our first two years in leather shoes in Wenzhou are rather difficult.

For small businesses, there is no guarantee of quality and delivery time. Looking for larger enterprises, they are very saturated and unwilling to use some neutral dates to help you process.

After the accumulation and deposition of the previous market, bumblebees have gained a good reputation in Wenzhou, which has provided a basis for cooperation.

Next, we must adhere to the principle of honesty and candor, so as to carry out this cooperation mode.

Liu Pengrong: in the process of actual cooperation, it is natural for enterprises to have selfish motives. Who will not guarantee the style and quality of their products first?

But now that we have formed a strategic partner, we need to find a balance, rather than just sticking to the original OEM process.

In the process of cooperation, our enterprises should learn from other hills and learn more about the professional category of children's leather shoes development, production technology and so on, so as to enrich their own control over the overall product style in the future, especially for the market trend of leather children's shoes.

Of course, in the current market of children's shoes, the brand of children's shoes that produce sports shoes will not affect sales even if they are the same as those of shoes and children's shoes.