China'S Textile And Garment Exports Declined Faster Than Expected In February.

China's textile and clothing in February 2011

The 10~15% growth rate of textile and clothing exports is expected to remain unchanged throughout the year. Experts believe that the monthly growth rate of textile and clothing in the future is likely to maintain the growth rate of 10~15% in February. The short term is due to the adverse impact of high cotton prices on exports, and in the medium term is based on the rising labor costs and the slow recovery of demand in Europe and the United States.

Experts believe that 3~6 may decide the direction of cotton price in the future. Experts analyze the three major factors that affect cotton price fluctuation.

One is global capital, which is the most important factor in pushing up cotton prices since the second half of last year. Cotton has become the leader of global agricultural futures, and the second is supply and demand of cotton.

On the one hand, with the soaring cotton prices, in 2011, the major cotton producing areas including the United States and China increased the cotton planting area. It is an indisputable fact that the planting area of the United States increased by about 15%, the Chinese intention increased by nearly 5%, and the supply and demand of cotton significantly improved. On the other hand, under the background of slow economic recovery, consumers in Europe and the United States did not accept the high price of textile and clothing caused by high cotton prices. Third, the pressure of national regulation and control continued to suppress cotton prices.

Considering the downward probability of cotton price is slightly larger than the upward probability, and with the appearance of factors such as the decline in the export growth rate of February and other unfavorable cotton prices, the downward probability has an increasing trend.

The value chain has always been the "short board" of the garment industry.

With regard to how to create higher value for Chinese clothing and achieve a qualitative leap in brand building and finally stand in the forest of world clothing?

Wu Haiyan: new engine of creative industry will promote Garment Upgrading

In the pformation of textile and garment industry, the rise of creative culture industry will bring about improvement to traditional industries.

Wu Haiyan, a member of the CPPCC National Committee and vice president of the school of design, The China Academy of Art, expounded his views in an interview with reporters.

Wu Haiyan said that Premier Wen Jiabao emphasized in the government work report that we should vigorously develop the modern service industry. The national "12th Five-Year plan" put the cultural and creative industries into a very important position.

The textile and garment industry is at the end of the modern emerging industry. Many local governments are keen on developing the real estate industry. They do not attach much importance to the textile and garment industry, for example, the silk and linen textile industry is shrinking.

Textile and clothing have thousands of years of history, silk and hemp spread to today, it has its own reason.

Just how to improve textile and clothing and realize dialogue with the world is a question that we need to consider seriously.

In fact, the creative industry is the best opportunity to promote and pform the traditional clothing industry.

In the past few years, we have carried out a road map of garment design. We can see that every node, such as design drawings and documents, can produce benefits.

Traditional clothing industry can only reflect value from spinning, weaving to terminal products, and creative industries can become commodities and achieve value in every node of the industrial chain.

Wu Haiyan said.

Wu Haiyan disclosed that in order to practice the creative industry and carry forward the Chinese silk, she and her partner set up an operation team of "Oriental silk country" so as to explore the use of creative industries to upgrade and pform the traditional silk industry.

A number of silk garments and cultural products have been designed, and now they have entered the star rated hotels in Hangzhou for sale. "This is also the requirement put forward in the implementation of the government work report, and a new mode of combining hospital and enterprise to create new industries and upgrade traditional industries."

She said that in March this year, the Beijing international clothing and Accessories Fair will display the clothing design samples and cooperate with Taobao to promote the development of creative industries.

Wang Yongzheng: tailor-made, good handicrafts, culture and value

When talking about enterprise pformation and developing national clothing brand, Wang Yongzheng, a member of the National Committee of the Chinese people's Political Consultative Conference and chairman of Tianjin Yongzheng clothing company, said that the brand must have technical content, otherwise it is difficult to stand on the international basis.

For example, Tianjin Yongzheng garment company has won the favor of international buyers relying on its strong independent brand.

"The price is fixed by ourselves, and the foreign orders look at our faces."

He said, "our brand is so dependent on technology support and brand influence.

Clothing is an art, and a tailor is an artist.

The import and export of our garments are not affected by the exchange rate because our settlement is based on the exchange rate between the RMB and the US dollar.

At present, Yongzheng company has formed a virtuous circle.

Yongzheng group was founded in the 80s of last century. They successfully dressed the concept of international successful personas and the advanced tailor-made fashion that only members of the royal family, senior officials and all walks of life can enjoy in the developed countries such as Europe and the United States.

Yongzheng tailor shop has been praised as "China's first tailor shop" by domestic and foreign counterparts. It regularly carries out technical exchanges with experts from the world's top sewing experts, and has carried out long-term and close cooperation with famous international clothing brands, making the technology level of Yongzheng tailor shop always at the forefront of domestic counterparts.

The reporter found that Wang Yongzheng's suit was very suitable. Wang Yongzheng told reporters that the suit was made of high quality garments made of imported fabrics from Britain and cut by hand by senior technicians of Yongzheng.

It is understood that this suit in the domestic market to sell more than 10 thousand yuan.

"To export abroad, this suit will be sold for tens of thousands of dollars."

Wang Yongzheng said.

Compared with international famous brands, this is the organic unity of value and brand culture, and the power of brand is also here.

Jin Jianhua: domestic brand loyalty does not depend on selection.

Jin Jianhua, a member of the CPPCC National Committee and general manager of Shanghai Pei Luo Meng suit company, said in an interview with reporters that further promotion of Chinese traditional brands was one of the proposals he brought to the CPPCC session this year.

He believes that textile authorities should pay more attention to and support traditional Chinese brands.

Traditional clothing brands and handmade textiles are our valuable assets and important contents of intangible cultural heritage.

Attention should be paid to the protection of traditional brands.

"Brand is to be cultivated. Enterprises must have long-term development plans and goals, and pass them from generation to generation.

Now many of our enterprises are eager for quick success and instant benefits and become famous overnight.

Many French brands have a history of over 100 years, and their brands are built on the basis of a century old enterprise. "

Jin Jianhua said that to promote Chinese traditional brands, we should enhance the people's love and loyalty to Chinese brands.

Cultivating brand requires the understanding and support of the community and the public.

Jin Jianhua believed that the famous brand was not produced in the mind, but in the minds of people.

Therefore, clothing enterprises should concentrate their efforts on building brands and do something real.