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Japan'S Earthquake Rethinking Business

2011/3/26 11:01:00 60

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Business Reflections On Earthquakes

Though our lives have long been

business

Surrounded, but in front of the earthquake, it is so fragile.

What does business need to think about and what can it change?

But in Japan after the earthquake, I was surprised by the first reaction of many enterprises.

They are trying to make up for the lack of government functions, which is not reasonable from a strict economic point of view.

But if these behaviors are mapped to the coordinates of the new business civilization, it seems easy to understand.

from

Apple

I saw some interesting stories in the mail of a Japanese employee.

"After 7 hours and 118 aftershocks, the apple store was still closed, because the earthquake stopped cell phone signals and traffic, and hundreds of people stayed in Apple store.

News

Through Twitter, Facebook, Email and other family members.

Young people use mobile phones, while older people are surrounded by computers.

"Even after business hours, there are still a large number of people gathered in the store to use WiFi, because this is the only way to keep in touch with the outside world.

Many employees did not go home, and they remained in the shop to help the victims.

This reminds me of the "9. 11" attack.

World Trade Organization

In an office building next to the building, its boss can make two choices after the disaster: shutting down doors or vacated offices as temporary shelters.

The boss handed over his options to his employees.

staff

They chose the latter and stayed as volunteers.

Of course, this is more like a humanitarianism, and it is difficult to lift it to the height of business civilization. This time the Japanese earthquake, many companies made the most instinctive reaction, so we had to think about the meaning behind this.

Let's take a look at Apple. "We hope more people can stay in Apple store because almost all elevators in Tokyo have stopped, and retail stores are the only building that we can fully control. We can monitor, repair and maintain spare power and networks.

For this reason, we also made room for 150 people to sleep. One of the staff's mothers was excited after learning that their daughter was safe, and walked to the shop for 3.5 hours to meet her daughter.

And when she arrived, the staff gave her a very warm welcome, just like a newly opened shop welcoming customers.

We also continue to open doors to people in difficulty, to help them repair iPhone, to provide battery packs, or to teach them how to get external information via mobile phones until 3 in the morning.

There are many such examples. The three major telecom operators in Japan quickly converted the public telephone to free, so that the victims could share peace with each other. Google designed an application that users can share the latest information on survivors, and create records for missing persons. In addition, Google also provided a location map of all the shelters around Tokyo, and marked out some shelters that could provide food and bedding, and even noted the extent of the many shelters.

Not to mention real-time information and rescue information on twitter, Facebook and Sina micro-blog, at that time, almost all the topics were Japan.

We are always used to business.

civilization

It is interpreted as a subtle business order and commercial details.

If there is no disaster, impetuous, greedy, deceiving...

Too many derogatory words are regarded as the labels of current business civilization. We seem to be skeptical about business civilization.

Therefore, after the disaster, when the business was separated from the "money" and separated from the hotbed of all the desire to grow, it returned to the most essential human nature.

We found at this time that it has its pristine side.

Where do our illusions come from?

This is a hard question to answer. After all, business is still buying and selling naked for most of the time. It even touches the bottom line of business ethics again and again for the sake of interest.

But this does not mean the lack of business ethics. Disaster is a good magnifying glass, through it, at a glance.

I have to admit that Japan's commercial civilization is largely a derivative of its national ideology.

This will inevitably make us feel ashamed. China's Yunnan has also suffered the same disaster soon. What is China's commercial civilization doing?

I thought of the famous philanthropist. In the photo, he waved the banknote, and the background was a group of victims who also waved money but their eyes were sad.