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"12Th Five-Year" New Health Theory Will Promote The Three Major Changes In Leather Industry

2011/3/29 11:32:00 57

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"Environmental issues are major issues of people's livelihood".

On December 2010, Vice Premier Li Keqiang asserted at the Forum on the application of China's environmental macro strategy research results.

Obviously, environmental protection has become an important factor to maintain the happiness of people's life, and is also the inevitable pursuit of the development of the times.

Compared with the leather industry, the environmental protection work is the most important during the "12th Five-Year" period, and Yu Jinhua, the chairman of Jill Da company, asserted that

Leather Industry

Gao Yangxin's banner of health can at least promote three major changes in the leather industry.

Idea: from profit first to "people-oriented" pformation

Yu Jinhua said that the leather industry's pursuit of profit maximization is understandable, but the leather industry is ultimately serving the people. Just like Hu Jintao's speech at Yale University, he said: "heaven and earth do not belong to people."

So, new

Healthism

It is required that the products developed by enterprises should pay attention to the physical health, mental health and human health of consumers, which is conducive to the overall health of consumers. At the same time, the new health philosophy seeks to penetrate the concept of "people-oriented" into the development of industry, care for people, care for humanity, arouse people's subjective initiative, create a favorable employment environment, maintain harmonious labor relations, guide enterprises to accelerate pformation and upgrading, change the pattern of enterprises relying on overtime and low wages to gain competitive advantage, and gradually improve the conditions of public service, and fully stimulate the subjectivity, initiative and creativity of employees.

Industry: from extensive to environmentally-friendly

Yu Jinhua on China

Shoe brand

Observer Tan Ru said that since the reform and opening up, China's leather industry has made great achievements, and to a certain extent, it has benefited from China's environment, resource advantages and cheap labor force.

However, the rapid development and expansion of leather industry rely on labor, resources and environment, which have entered the era of high cost and shortage. The implementation of ecological testing and certification for leather products has become a prerequisite for international market access.

In August 8th last year, the Ministry of industry and Commerce made a public announcement on the list of 18 enterprises to eliminate backward production capacity, which involved leather tanning industry.

Therefore, new health advocates require the leather industry to carry out environmental protection in the "12th Five-Year" period, eliminate backward production capacity, achieve low-carbon development, and adopt cleaner production and energy conservation and emission reduction.

technology

We should quickly eliminate the high energy consumption and high pollution production technology and technology, realize the benign interaction between economic development and energy utilization and environmental protection, promote the healthy and sustainable development of the industry, break the "green barrier" of the European Union, and establish a production and testing system that is in line with the international practice, thus completing the historical pformation of the leather industry from extensive to environment-friendly.

Products: from focusing on quantification to focusing on functional pformation

According to Tan Ru, an observer of China's footwear industry, China has become a real leather power country in the world. Leather and its products earn the first 6 consecutive years in the light industry.

Shoemaking

The output of leather clothing, bags and fur clothing ranks first in the world.

However, while China's leather industry is expanding its products, its ability to compete with its own brands in the international market is obviously insufficient.

New health theory requires us to change our traditional extensive development while strengthening our independent innovation and research and development of high value-added products, such as thin skins, water washes and decorative leather.

In addition, shoes, leather goods, leather goods, fur clothing, leather products need to pay more attention to the use of environmentally-friendly green materials, energy-efficient machinery and equipment, more focus on the development and development of new technology and new functional products, so that in the "12th Five-Year" period, China's leather industry must cultivate a group of independent innovation capability and independent brand, rapidly promote industrial upgrading, and increase the core competitiveness of the industry.

Yu Jinhua, chairman of the JD Company, told the shoe industry brand observer Tan Ru that with the improvement of people's living standards, consumers are more and more interested in the quality of life, and consumers' demand for leather products is higher and higher.

At present, the nano functional air conditioning shoes developed by jelda are constantly upgrading and getting the favor of consumers. This shows that the functional health of products is a trend.

I believe that during the "12th Five-Year" period, under the guidance of new health theory, the types and functions of leather products will continue to increase and expand.

Yu Jinhua asserted: there is no doubt that in the "12th Five-Year" period, raising the banner of new healthalism is the demand for the development of the industry, and is also the demand of the times, and it is also the demand of consumers.