2011 China Garment Industry Development Trend Analysis Forecast

2011, China

In 2011, China's garment industry will face more complex and changeable domestic and international industrial development environment. The contradiction between supply and demand of industrial resources is more prominent, which will increase the pressure of industrial development to a certain extent.

The stability of the market, especially the steady and rapid growth of domestic demand, will bring new opportunities for the development of the garment industry.

The adjustment of industrial structure has been carried out in an all-round way, and the pformation of the mode of industrial economic growth has been promoted rapidly, and industrial upgrading will go to a new level.

The next 10 years will be an important strategic opportunity for China's garment industry to move towards the international leading position. The 30 years of reform and opening up have laid a solid foundation for accelerating the development of the industry. However, we still need to soberly realize that after the global financial crisis, the strength of the garment industry in the developed countries has not been weakened. There is still a huge gap between China's garment industry and the developed countries in terms of the high-end soft power such as brand innovation, value creation and market control. The industry must establish a sense of crisis and urgency, follow the correct direction of industrial upgrading, firmly grasp the coming period of great industrial development opportunities, strive to narrow the international gap, and establish a higher international competitive position.

During the "12th Five-Year" period, China's clothing industry should achieve the goal of "industrial upgrading and breakout of enterprises" through the integrated innovation of textile and garment industry chain.

Around the "integrated innovation", in 2011, the apparel industry will pay more attention to the improvement of the industrial infrastructure such as the construction of market evaluation system, the construction of quality standard system and the construction of credit system, and strive to build a modern industrial system, and effectively enhance the core competitiveness of the industry, which is based on the industrial chain and even the industrial system.

(1) the international market remains stable, and China's industry adjusts its structure in competition.

In 2010, the international economy was in a stable recovery period, and the economic growth of major economies was expected to be stable at a low speed.

There are still many uncertainties in the real recovery of the international market, and the overall expectation is stable.

The demand for market demand will be closed in the second half of 2011. The rapid growth of China's clothing exports will be difficult to maintain in the long term. It is expected that the export growth will fall to less than 20% in 2011, but it will still maintain a relatively clear upward trend.

The structure and regional structure of export products will continue to adjust, but there will be no fundamental changes.

The strong expectation of RMB appreciation, strong reversion of raw material prices, and less optimistic expectation of recruitment after the Spring Festival will affect the willingness and pricing of enterprises' purchase in the short term.

"Careful orders, short orders and slow orders" were the general psychology of the industry in the early 2011.

The Spring Festival in 2011 is closer to new year's day, leaving a relatively ample time for the resumption of production after the Spring Festival. The industry and enterprises will adjust their production and operation strategies according to the order, exchange rate, recruitment, raw materials and so on. But overall, the whole industry will still show a shortage of processing resources.

"Big international" took the lead in restoring vitality, and some brands have released upward price signals.

International high-end quality orders are gathered to China, and the southeast coastal processing is developing towards high quality and high value-added.

Orders with simpler processing and lower added value began to shift, and some orders moved to the newly rising garment processing competition countries such as Southeast Asia. Some of the orders went to the inland provinces of China.

The shifting orders are not yet stable, providing opportunities for the development of foreign trade processing industry in central and Western China, and also creating conditions for the pformation of coastal enterprises into international buyers.

In the competition for the new round of order, there will be a batch of enterprises and clusters in the inland provinces, and there will be a number of trade enterprises that dominate the international industry value chain which control international orders and purchase trade rights.

(two) stable and rapid growth of domestic demand; "brand strategy" leads the voyage.

In 2011, China's economy maintained a relatively rapid growth.

Expanding domestic demand and stimulating consumption is one of the core themes of China's economic policy in 2011. Under the active economic policy, domestic demand is bound to maintain steady growth.

Domestic garment mature market is revitalized and emerging markets are growing rapidly. 2011 will be a year of steady and rapid growth of domestic demand for clothing.

With the development of urbanization and urbanization in rural areas, the development of the three or four tier cities will be intensified by the big developers. The rapid growth of the network coverage and the acceleration of the spread of new lifestyles will catalyze the further development of urban clothing consumption.

"Brand strategy" is accelerating.

Chinese clothing brand accelerates the layout of domestic market and further promotes the integration process of domestic demand market.

The regional layout of the brand will drive the development of the regional processing industry, and then promote the perfection of the industrial chain and the formation of industrial clusters.

The development of national brands will also be developed rapidly under the opportunity of market development and expansion, as well as competition from overseas brands, which are from rising brand groups and large influx of China.

The value creativity of technology and culture, and the supporting power of human and capital development will be further demonstrated.

(three) the contradiction between supply and demand of resources is more prominent, and the adjustment and upgrading of industries are accelerating.

In 2011, the contradiction between supply and demand of industrial resources will be more prominent.

Mining new resources, integrating and optimizing the allocation of existing resources, enhancing the ability of resources to create value, and forcing the industrial structure to accelerate adjustment.

"Science and technology industry" climax again.

The new round of large-scale technical pformation, featuring "energy saving, high speed, intelligence, specialization and multi process integration", has been launched in full swing.

The technological pformation of advantageous enterprises is characterized by the pformation of the whole process of informatization, the deep integration of informatization and industrialization.

The R & D and application of soft technology, such as process reengineering, new products, new materials, new processes and new technologies, will gradually increase.

There will be breakthroughs in the construction of a technological innovation system based on enterprise, market oriented, industry platform and Research Institute.

The regional structure is further optimized.

The division and planning of industrial functions in southeast coastal areas, central cities and inland areas are becoming clearer. The garment industry has accelerated the nationwide layout adjustment and accelerated the pace of gradient pfer.

The construction of an industrial regional pattern with clear functional orientation, complementary advantages and highly efficient linkage will be introduced into the rational development stage of planned, stepped and rational measures from the exploratory stage to the next stage along with the formulation of the 12th Five-Year plan for various industries.

Industrial clusters should be in a new developing opportunity period. The division of cluster functions will generate new production capacity. Some of the original production capacity clusters will be pformed into trade, R & D, information, talents and capital agglomeration. The coastal developed areas and central cities will strengthen market, service and resource allocation.

Product structure optimization.

Through specialization, refinement, speediness and service, we should upgrade the competition norms of international product supply, weaken the role of labor cost elements in competition, and improve China's international competitive advantage through efficiency and added value.

Asset structure optimization.

The industry continues to develop in the direction of intensive and whole industry chain through international and domestic capital integration, resource integration and optimal allocation. The international positioning of the industry is gradually moving towards the high-end value chain, and the brand ecology is further improved.

The market structure is further optimized.

Demand and market segmentation are business models, market models and marketing models.

National big market integration and regional small market differentiation develop.

Brand segmentation and brand integration speed up.