Clothing B2C Hard Four Season Tour

China's clothing B2C industry has been hot in this year, China. Electronic Commerce Mcglaughlin, Martha Maso, dream bazaar, and the financing of all customers have reached a record high. Xu, Xiao Hui, Zhang Xiaojun, Liu Shuang and other Internet veterans have chosen to start their own business in this field.

Spring comes to entrepreneurs.

B2C menswear brand Zhang Shulve, chairman of Martha Marceau, has announced that it will expand another 600 people and expand the number of employees by nearly 3 times. The high profile predicts that Martha Maso's sales will increase by more than 400% this year, exceeding 800 million yuan.

Clothing B2C enterprises also have a strong ability to finance and absorb gold. Mcglaughlin listed in the US, becoming the first B2C of China; Martha Maso completed the second round of financing; dream bazaar completed the third round of the total amount of nearly $60 million; and all customers completed the fifth round of financing of US $100 million.

Xia Duo "hot wins" summer

With the expansion of the scale of online shopping, including clothing B2C industry, many industries such as logistics, mobile Internet and other industries are showing explosive growth.

Supply is needed. clothing B2C A strong superposition is likely to change the traditional habit of shopping for clothes. Mouse, keyboard, cell phone, clothing B2C will become the user's fitting room and store. Smart companies have already launched various ideas to try to occupy the eyes of users.

China e-commerce research center data show that last year, China Mobile e-commerce transactions scale has exceeded 2 billion 600 million yuan, an increase of 370% over the same period last year. The most striking thing is that the annual growth rate of online shopping users is 48.6%, which is the fastest growing user application.

Autumn is full of autumn.

What is the bottom line for entrepreneurs and industry partners to go to garment B2C? As the "boss" of China's clothing B2C industry at present, Van guest The development speed of Cheng pin seems to be a precedent for success.

According to the data provided by Van customer, the business income in the first year of 2007 was 1 million 120 thousand yuan, rising to 300 million yuan in 2008, 600 million yuan in 2009, and 2 billion yuan in 2010. Data show that the growth trend of clothing B2C market is relatively stronger in 2010, and the market share of vertical platforms such as van sincere and Mcglaughlin continues to grow, reaching 1.4% and 1.1% respectively.

Can winter survive the "burning money" winter?

Even though clothing B2C has all these wonderful qualities, enthusiasm for investment does not mean the guarantee of harvest. In the past two years, the rising trend of B2C order conversion rate is still not obvious. How to do a good job in brand publicity and improve the conversion rate of orders has become an important issue faced by garment B2C enterprises. According to Analysys International data, the clothing advertising industry brand online advertising increased again in 2010, an increase of 83.9% over the same period last year.

At the same time, from the point of view of B2C website, the number of competitors increases greatly, which makes manufacturers have a more brutal request for the quality of return. Clothing B2C is booming again, but no one wants to repeat the mistakes of PPG.