CHIC Forum Participants &Nbsp; Ruyi Group Introduced

China clothing The forum is an important annual summit of China's garment industry in the world fashion field, and is the "Davos of China's fashion economy". forum " The China Fashion Forum has brought together the leading players in the fashion world today, including the latest fashion news at home and abroad. Resources Based on the international division of labor and the world market, we look at the global fashion economy and the local market. brand The development of the living environment, with advanced thinking and sharp perspective to see the future direction and temperature of the world's fashion economy, in order to promote Chinese fashion and international fashion Sustained efforts are made in resource interdependence and win-win cooperation.

　　 Guest — — Shandong Ruyi group 　

Shandong Ruyi technology group, whose predecessor was the Shandong Jining wool textile factory, which was founded in 1972, has 20 wholly owned and controlling subsidiaries. After thirty-nine years of development and growth, it has become a world-renowned innovative technology textile enterprise, with hundreds of patent technology and innovative achievements. The group achieved over 10 billion yuan in revenue, total assets of 7 billion 300 million yuan, thirty thousand employees, and two listed companies in China's domestic A shares and Japan's Tokyo motherboard.

At present, the group's comprehensive competitiveness ranks the top five in China's top 500 textile and apparel enterprises. Its Ruyi wool textile industry ranks first in China's wool textile industry's top ten companies, Ruyi clothing ranks the top eight in China's apparel industry competitiveness, Ruyi printing and dyeing industry ranks first in China's printing and dyeing industry, and Ruyi cotton textile ranks the top ten in China's cotton textile industry. The company produces 20 million tons of worsted fabrics, 1 million sets of garments, 150 thousand tons of cotton yarn, 100 million meters of cotton cloth, 300 million meters of cotton dyed and dyed fabrics, 30 million knitted underwear, 20 million meters denim, 10 million sets of home textiles, and 3500 tons of high-performance spandex fiber. In December 2007, the "Ruyi" stock of Shandong's wool textile industry was successfully listed. At present, it has the largest scale of the wool textile industry chain and the cotton textile dyeing and printing industry chain in China, and its product quality, technical content and export unit price occupy the forefront of domestic production enterprises.

The group has import and export autonomy, state-level enterprise technology center and postdoctoral workstation, and has been certified by ISO9001, ISO14001 and CSC9000T. The "Ruyi" trademark is a well-known trademark in China. The product has been awarded the "famous brand of China" and the "famous brand of export" which is mainly cultivated and developed by the Ministry of Commerce. In 2009, Ruyi Wool Textile Co., Ltd. was first qualified by the world's first visual Expo PV exhibition in France. It has won the global textile fabric fashion trend for Chinese textile and fabric enterprises. In 2010, Ruyi spinning (high efficiency short process embedded composite spinning technology) was awarded the first prize of national science and technology progress. General Secretary Hu Jintao personally presented the certificate and gave full recognition. It is the highest award in the spinning technology field of China's textile industry in the past 60 years. In July 29, 2010, the successful acquisition of Japan's motherboard listed company centenary Renna company became the first Chinese enterprise to purchase Japanese Board Listed Companies in China.

In line with the strategic plan of building a century of Ruyi, the company will rely on technological progress to support technological textiles, actively promote economic restructuring and optimization and upgrading, strive to improve the capability of independent innovation, complete the transformation from textile and garment manufacturers to brand operators, and strive to become leading enterprises in China's textile related industries, and create a world-renowned fashion industry group.

　　 Qiu Yafu, the current chairman of the group

Qiu Yafu, male, born in January 1958, applied research fellow of engineering technology, senior engineer, senior economist, National People's Congress, national labor model, vice president of China Association of enterprises, vice president of China Entrepreneur Association, vice president of China Textile entrepreneur association, vice president of China Chemical Fiber Association, chairman of Jining textile chamber of Commerce of China International Chamber of Commerce, visiting professor of Xi'an Polytechnic University. Currently, chairman of Shandong Ruyi technology group.

　　 Group development road

First, never fail to achieve "China's creation".

In the 30 years of China's reform and development, there is a famous textile and garment group dedicated to the development of the industry. In the process of colourful commercialization, it has been tempted without any confusion, and has not changed its mind. This is the Ruyi group located in Confucius's hometown of Jining, Shandong.

At the opening meeting of the four session of the eleven National People's Congress in March 5th, Premier Wen Jiabao made the government work report and the "12th Five-Year" plan (Draft) at the same time, which inspired the NPC deputies and Qiu Yafu, chairman of Shandong Ruyi group. He seems to see the broad prospects for the development of the "Ruyi spinning" technology, which has been independently researched and developed. At the same time, it has also enhanced the confidence of developing more advanced textile technology and technology, such as "Ruyi spinning", which has independent intellectual property rights and reflects the ability of independent innovation, and the transformation of traditional industries with modern technology.

Turning to January 11, 2010, Qiu Yafu took the first prize of national science and technology progress award from President Hu Jintao in the Great Hall of the people of Beijing. The award-winning project has a hard name, "efficient short process embedded composite spinning technology", but there is also a well remembered alias "Ruyi spinning".

Just like academician Yuan Longping's rice technology can produce more grain in China's less cultivated land, "Ruyi spinning" has greatly widened the scope of application and profit margins. The core principle of Ruyi spinning is to set up three twisting triangle zones in the key parts of the spinning machine, establish the operation mode of the filament embedded system in the triangle area, provide enough strength for the yarn with filament, and the other fibers will hardly be stressed. The spinning limit that can be met can be improved as long as the 7~8 fiber can be used to make yarn, so that the raw materials that can only be used as low spinners can be made into high spun yarn, and can be spun out more than 700 cotton yarn and more than 500 gross yarn. The short fiber materials, such as down, kapok fiber, even poplar and dandelion, which can not be spun or not spun, can be used for spinning and weaving, and spinning and weaving more finely than before. In the past, leftovers such as wool and doffing can be reused. Not only that, all kinds of fibers such as wool, cotton, hemp, chemical fiber and so on can be combined arbitrarily to create a series of products with diversified, multi-component and multi-functional functions. 5~9 the number of fiber yarns is reduced, so that at least 36 fibers are needed.

This is something that has never happened before. It is what Huang Daopo and Jeanne wanted to do at all times and in all over the world. This fabulous technology enables you to wear lighter, thinner, breathable and warmer clothing, and the thick down jacket can be turned into a single thin coat, while the thermal performance is not reduced.

In 2009, 35 top domestic experts who participated in the "first prize of national science and technology progress" were selected to select 8 items from 12 national declarations. Their evaluation of Ruyi spinning is: "this is a wonderful technology!" Du Yuzhou, President of the China Textile Industry Association, academicians of the Chinese Academy of engineering, Mei Ziqiang and Yao Mu, agreed that "Ruyi" technology is a breakthrough in traditional spinning technology and theory, and an original technology in the textile industry. It not only fills the gap in the domestic industry, but also achieves the international leading position.

In February 9, 2010, Ruyi group, as the only representative of Chinese enterprises, took part in the PV (first vision) Expo in Paris. For Chinese companies, those knowledgeable professional reporters seem to be dismissive. But with the appearance of "Ruyi spinning" technology, foreigners find baby, staring at their eyes and asking questions. From 9 to 10 in the morning, the heat of the Chinese pavilion has broken the Expo record.

This is another major original technology after siro spinning, compact spinning and other original technologies. Unlike in the past, this is Chinese technology. At present, Ruyi group has applied for patent in 30 Western patent countries related to Ruyi textile, which makes Chinese enterprises feel proud in the world.

Ding Cailing, general manager of Ruyi textile technology Limited by Share Ltd, recalled: "this technology has broken through the high limit of spinning technology, and has broken the low limit of raw material utilization. In the search for natural textile materials can replace resources, the scope is wide and almost unlimited."

Qiu Yi Fu, the soul of Ruyi spinning, said: "‘ Ruyi spinning ’ technology originating in woolen spinning, but it can be extended to cotton spinning, hemp spinning and chemical fiber, and its application is very extensive. This is the charm of original technology."

Relying on the "Ruyi spinning" technology, Shandong Ruyi cooperation with Italy and German enterprises founded the Royal Ruyi brand in January 2011. "Royal Ruyi" has changed the situation of raising foreigners' nose in the past, so as to be original, made by Italy and German enterprises, making Chinese clothing brand enter the highest palace in the world, and not much in Europe and America.

　 Two. "Impossible."

July 29, 2010, Renown, Tokyo, Japan. A long "table" shaped table sits on both sides of the executive team of Ruyi group and Renna company in Shandong: the final negotiation and signing ceremony of Shandong Ruyi group's acquisition of Renna group is held here.

Rena headquarters, Tokyo, Japan

This is a move that both sides feel proud of: for Chinese companies, this is the first acquisition of a company listed on the main board of the Tokyo exchange, and the takeover target is Brand Company, which has long occupied the leading position in the Japanese apparel industry. For Japanese companies, Renna is being bought out of debt and has lost 41.18% of the controlling power. If it were ten years ago, it would have been impossible. Chinese enterprises are only bought by others. Attracting investment everywhere is also a better price than who can sell. Now, with the rapid development of China's economy, the acquisition of Japanese enterprises is ahead. Japan Rena Co., Ltd. is a prestigious high-end brand operation company in Japan. Founded in 1902, it has a history of more than 100 years. In 1965, it was listed on the Tokyo stock exchange. It has 35 well-known clothing brands in Japan and the world. It has perfect clothing brand planning, product design, store development, operation management team and first-class professionals. There are 2500 clothing stores distributed all over Japan. These resources are exactly what they want to achieve in the latest strategy.

Prior to introducing Ruyi, Renna had been losing money for 10 years and had to live on selling assets. After getting in touch with Ruyi, Reina, like a drowning man, seized a piece of wood and was not very pleased with the offer price of 17 billion yen. Ruyi's purchase of Reina, like Beijing roast duck, has caused a sensation in Japan. The mainstream media reported that Ryan's share price began to soar, rising nearly 4 times from the 120 yen of the takeover bid, which is now stable at around 230 yen.

Shandong Ruyi group has become the largest shareholder of the Japanese Rena company through the third party's issuance of new shares. This is the first time that Chinese enterprises have acquired the main board listed companies in Japan. Ryan has found a shareholder who has the same orientation, the same ambition and really cares about the direction of the company's development. This is the main reason why Ryan chose the best and did not choose Japanese or American financial institutions as investors.

The 48 year old president of Reina, who flew to Beijing immediately, was surprised by the development ability of the Chinese people. He would never have thought that Rena had opened the highest record of 30 stores in 3 years and was easily broken by the rapidly developing Chinese economy.

In the centenary of Japan's Rena, Shandong, less than 40 years old, became a gentleman. Ruyi put forward suggestions for rectification of Ryan's serious warehousing, transportation and other departments. Renna's self thought speed loss plan for the three year can be completed in a year. This brings Reina to the hope of his new boss.

Ruyi also found treasures in Renna: precise and powerful design ability, meticulous attitude and teamwork spirit. Ruyi strong high-grade fabric production capacity also joins with Ryan brick joint. The two complementary advantages make Ruyi see the industrial situation for many years: fabrics and garments, clothing, fabrics, textile and clothing leading dragon and tail interact, changing the awkward situation that Chinese textile is wandering at the low end and being married to others.

After the acquisition of Ruyi, the performance of Ryan has been steeper, and it is now profitable to open the door in 2011. Ruyi chooses the right time to realize cooperation with Rena at low cost, which shows the strong alliance and the Chinese government's strategic policy to encourage enterprises to "go out". Through the acquisition of Rena, Ruyi group has a world-class brand operation team and a well-known clothing brand group, and has found stable customer resources for high-end "Ruyi" products.

　　 Three, the only constant in the world is change.

When Ruyi or the Chinese textile and garment industry "small character generation", Shandong Ruyi group led the cadres above the middle level several times to go south to investigate and visit abroad. They, like Confucius traveling around the country in those days, are committed to learning advanced in order to achieve their goals. That is, they should be the "Zegna" of China. In 2001, when he was awarded the "two prize of national science and technology progress" by "Sloan" textile technology, Qiu yah Fu, chairman of Ruyi group of Shandong, told the winner Jiang Hui: "don't forget ‘ Zegna &rsquo".

Using the "Ruyi" technology to develop the Royal Ruyi brand to the market gradually

This "Zegna", which makes Italy dream of its own, is a hundred years textile and garment enterprises that have attracted worldwide attention.

Now, you can breathe. 2002 is the first step in the construction of Ruyi Industrial Park: the total construction area is 240 thousand square meters, with a total investment of 1 billion 300 million yuan. After the construction is completed, the annual output value can reach 2 billion 500 million yuan, the profits and taxes are 350 million yuan, and the profit is 150 million yuan. Today's Ruyi has formed the six major industrial bases, and the scale and efficiency of each base surpass that of the famous industrial park of that year. In Jining, she took the lead in Wenshang, and jumped to Jinxiang, hunting for Chongqing, which occupied Xinjiang. The order was held in Europe, holding in Japan, and in Australia … … which step is not Shandong's rut, and which step is not the descendants of the Chinese descendants? Speaking of the development path, Ruyi is a master of ever-changing changes. In Qiu Yafu's words, "the only thing in the world is changeless, but in terms of development direction, the textile and garment industry is like an everlasting Polaris."

Not to mention the "the Great Wall show" of Ruyi, it is not to say that it is "Ying Di long" and "grace garner". It is a great eye to create a "Royal Ruyi" together with Italy and German enterprises.

It is no longer the Chinese who "press the golden thread every year and make wedding clothes for others". They may be from a century old shop in Germany or Italy, or a well-known company from Japan. The difference is that the total design and operation are Chinese. China's creativity is unique, and the economy is developing. Why can't we mobilize the world's resources and let others saddle their horses and make up for the Chinese people?

"Royal Ruyi" is derived from this kind of international cooperation. It is like opening a "skylight" to the world, which is very impressive to China today: from the Andes of Peru, the pampas of Argentina, the natural pastures of Australia to the extremely cold highland &hellip, &hellip of China's Tibet and Inner Mongolia; searching for the rare rare fiber resources of the world is the recipe of "Royal Ruyi". These fibers have an average fineness of less than 14 microns, with soft and delicate touch and silky luster.

"Royal Ruyi" plus the "Ruyi spinning" technology, the world's top collection of raw materials and technology, has laid the foundation for the "Royal Ruyi" quality. Ruyi is committed to searching rare materials worldwide, and using the world's only "Ruyi spinning" technology to show the charm of the brand, giving the product the highest natural value. A famous saying in the West: "all the beautiful and luxurious things are the crowns of human civilization!" It has become a satisfactory explanation.