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PEAK Shoe Enterprises Strive To Create "China Created" To Achieve Brand Value

2011/3/30 8:59:00 39

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2011 since the spring, domestic cotton, rubber and other raw materials prices "high fever" will not retreat, causing the sports brand "rising tone" four.

Domestic professional sports brand PEAK CEO Xu Zhihua said, "in the face of rising prices of raw materials, enterprises can not simply shift the cost pressure to consumers, but also start with brand building and value-added products, so as to enhance the bargaining space and enhance the risk control ability."

And industry experts say that "in the context of rising costs and increasing competition, brand value competition has become the ultimate competition among enterprises. Enhancing brand value has become the way of survival for today's enterprises."

In March 28th, PEAK's 2011 winter new product order will be held.

Xiamen

The International Convention and Exhibition Centre was held ceremoniously.

At this meeting, PEAK CEO Mr. Xu Zhihua joined hands with partners from all over the country and around the world to discuss PEAK's marketing strategy in 2011. In 2011, PEAK will strive to mobilize resources in all aspects, continue to promote the process of brand internationalization and specialization, strengthen the independent research and development capabilities of enterprises, improve brand building, and ultimately achieve the comprehensive upgrading of PEAK brand value, and continue to effectively "create China" to the end.

In addition, at the order meeting, PEAK group is also the first highest level cooperative partnership with the Seventh National City Games held in Nanchang, Jiangxi in October this year, when PEAK's professional sports equipment will help nearly 7000 athletes from about 56 cities in Hong Kong and Macao.

Peak

The internationalization strategy has been going on for 6 years since 2005. It has been a strategic goal for the long-term development of enterprises to build a world-famous Chinese brand. The strategy of "China creation" has been put forward in the past few years. The insiders speculate that PEAK will further expand its brand vision to the global scope, and the internationalization strategy will further upgrade.

In February this year, in the United States

Los Angeles

In the NBA all star weekend slam dunk contest, a fashion show by PEAK directed the sport to the climax and became the focus of attention of the American public.

In the last dunk, rebounding dunk from the backboard, Mcgee wore a pair of "unpaired" shoes: one is red, white and blue, the other is red and yellow.

The famous Wall Street journal commented that this is not the 23 year old star accidentally wearing the wrong shoes, "but a mixture of diplomatic effects."

These "mix and match sports shoes with diplomatic effects" are two pairs of 5 pairs of star button basketball shoes designed by Mcgee for PEAK. They are inspired by the national flag of the United States and China, echoed with the national image of China a month ago. The Chinese brand acted as a diplomatic envoy, and the mainstream media of the United States such as Washington Post, MSNBC and Losangeles times have made a key report on this issue.

It is no coincidence that PEAK has made a beautiful shot in this international basketball tournament broadcast to 215 countries and regions in the world. Apart from its partnership with NBA and its 15 NBA star spokesmen, this Chinese brand has laid a solid foundation in the international market. Meanwhile, this series of brand events is the first time that PEAK's US subsidiary team was established in Losangeles and the first time in China.

In this year's all star game, PEAK signed the star in addition to Mcgee in the dunk contest, as well as Wright in the three point game and Loew in the western all star lineup, and PEAK became the most famous Chinese brand in the history of the NBA All-Star weekend.

Insiders said: strong landing NBA all star game, helped PEAK start the first shot of comprehensive internationalization, and the road of internationalization is still very long, resource allocation and resource creation is the key.

It is understood that the US subsidiary will work closely with the NBA alliance, NBA team and NBA players, while PEAK CEO Xu Zhihua said: "the US subsidiary will mobilize global resources to help PEAK achieve brand internationalization, capital internationalization, talent internationalization and market internationalization, and insist that China is creating a strong weapon for PEAK internationalization."