CHIC2011 Notes: Cultural Cohesion Of China Pavilion

In the year 12th Five-Year,

In the 14000 square meter E1 men's wear hall, dozens of brand clothing enterprises such as YOUNGOR, Shan Shan, red bean, Bosideng, Liran, Ruyi, Nanshan, sunshine fashion, Aston, nunge, Saint West, AlNi, oronne, George, Bruni and so on have exhibited their unique fashion trend in exhibitors planning and booth design.

While some enterprises are developing their multi brands, some companies are more focused on the innovation of terminal mode, such as the odd way. They are committed to seeking different ways of brand management and trying to find gaps in the market.

In addition, some enterprises saw that the time for Chinese fashion to step onto the international stage after the financial crisis is approaching. The strategic plan of internationalized cooperation and integration of international resources has been deployed in advance. For example, Saint West, the traditional men's wear brand has again appeared in CHIC after these years of precipitation, development and reflection. It is expected to find a new mode of strengthening the domestic market in the CHIC platform and the new potential to move towards the international arena.

The return of strength brands is noticeable.

The new brand extension brings more new ideas to the exhibition area, including the "L2", an extension brand of famous enterprises, as a new force of youth under the banner of Li Lang, and it is once again involved in CHIC.

Ruyi group brings fashion and leisure brands such as Simplelife and Mano. The garment brands purchased or created by these upstream large textile groups make the Chinese clothing market more diversified.

The most important aspect of compact and dynamic E2 leisure and sports hall is joy, youth and fashion.

XTEP, Taiping, Nuo De, JASONWOOD, mark Hua Fei, style, storm, Tony Will, GXG, Zuo, Ji Hua and other exhibitors.

Compared with last year, the number of E2 exhibitors participating in the exhibition increased by 20%. From the style of participating leisure brands, we can see that the trend of fashion and leisure nowadays is more focused on design, focusing on the mix and match of fashion elements and leisure fabrics.

In the E2 hall, a lot of new discoveries will bring people a surprise. More fashion sports brands show "sense of life and understanding" in the exhibition design, product display and product design concept. Sports brands, leisure brands and fashion brands have been sharply different, but this year it has become blurred and harmonious. Fashion sports brands have begun to emphasize the expression of healthy lifestyles and the integration of fashion elements.

How can people first find themselves in many brands?

It is the proposition that every brand is racking its brains during the period of CHIC2011.

Once a prominent brand in the women's wear exhibition area, Taiping bird changed its position this year, bringing its new season casual wear, opening another door of communication between the brand and the market, showing the charming charm of the male fashion in Taiping's fashion and leisure style.

XTEP is the expansion of sports brand to fashion sports, and consumers' re recognition of sports brand from the fashion lifestyle; and the American fashion brand group, acconis, has truly discovered the great potential of the Chinese market, and has found many excellent Chinese clothing brands and entrepreneurs. Therefore, it has led a large number of American brands to participate in CHIC, hoping to establish a new cooperation mode with Chinese enterprises on this platform. Euro silk is the representative of the pformation from OEM to brand operation. They find that the market determines the direction of development, so when it has enough experience, technology and capital, it is inevitable to create its own brand.

Compared to men's wear, fashion and leisure sports hall, the women's wear hall is more colorful.

The exhibition area of 23 thousand square meters has gathered more than 100 women's clothing brands to compete with each other, showing that female consumers are more aggressive and progressive in pursuit of fashion.

Hangzhou women's clothing brand is still one of the most shining "heroines" on CHIC. Women's diaries, ancient wood sunset, FAIRY and other brand representatives are emanating the new Hangzhou style with graceful and gentle trend.

At the same time, the famous women's clothing brands from other cities such as the euro Bruno, the left and right years, the playing, the Shu Lang, the riddle, and the Yi Jia Yong also show different brand cultures and styles.

The women's clothing brands such as Ms Shang and so on have been grasping both the network channel and the physical market channel. "New channel brand" joins CHIC, which not only lays a higher platform for the new development path of the traditional market channel, but also provides more experience, inspiration and help to the offline brand of "network sales" hesitant.

At the same time, Loya, Honeys, OLIVE des OLIVE and a number of young women's clothing brands from Japan march into the women's wear exhibition area, with their proud market reputation, and compete with many women's brand brands in China, so that women's wear exhibition area has a more vibrant fashion color.

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The brands from Shenzhen came to the CHIC for the first time in 2010. Su Dabao, the famous sand painting master, told the story of sand and time. The "sand culture" created by the years was unique, bringing the visual feast to the industry, and at the same time, it led the industry to pay attention to and ponder over the cultural journey of Chinese clothing brand.

In 2011, around the years, CHIC went on to continue to work together with powerful media to spread the elegant "sand culture".

What is worth noting is that the underwear exhibitors in women's wear hall have doubled and doubled. Compared with 2010, with the growth of per capita GDP in China, the concept of life is changing, and the desire for high taste life is more intense than ever before.

Therefore, the more professional and high-end underwear and home clothes brand has come to the forefront and is shining in CHIC2011.

At the same time, a group of knitted underwear clusters, which originally only made foreign trade, saw a broader market prospect from the domestic market in the wave of the international financial crisis, and started to build their own brands. The underwear exhibition area set up by CHIC2011 can not only meet the needs of this part of the brand in the early stage of opening up the market, but also further cultivate and promote the development of the underwear market.

The famous underwear brand Ordifen and its young brand ruby are reappearing in the CHIC. The Canadian style underwear brand Mei Ting will invite the famous model Qiqi of Hongkong to compete for elegance. In the home furnishing brand, Gad Dinah from France deserves attention. Its CHIC goal is very clear and is intended to enter the high-end shopping malls.

In the process of pformation and upgrading, Chinese women's wear brands can only find a way of value for themselves by constantly reassessing themselves and discovering themselves.

And through the CHIC platform's delineation, the Chinese women's clothing brand will surely emerge more colorful.

In recent years, the children's wear exhibition area has always been one of the most impressive exhibition areas in CHIC's domestic Pavilion. This year's 11 thousand square meter children's living hall takes the theme of "FIND ME" as the theme and "returning to nature and seeking innocence" as the theme. It further emphasizes the concept of "children's living hall" and advocates children's healthy, optimistic, independent and confident personality development view.

Children's wear brand brings new discoveries and new thoughts. Brand marketing is a powerful tool for the development of Chinese children's wear brands. The establishment of children's fashion distribution provides an excellent platform for children's clothing brands to release marketing energy at the exhibition site.

On this release, Li Guo children's wear will cooperate with Hongkong superstar Ku Kui Kei in depth and blend music art and fashion art to bring fresh vitality into children's clothing.

The launching ceremony of "story telling children's clothing" will also be on the top of the children's fashion collection.

At this exhibition, the children's living hall will bring together more than 120 high-end children's wear brands. It will be made up of brands such as Barbara, Dr. frog, red and yellow blue, Parker *, 361o and 361o. One of the most brilliant discoveries of the exhibition is that Anta, 361o and other famous Chinese adult fashion sports brands enter the "youth Pioneer Area" of children's wear. With the status of "little Anta" and "361o children's wear", the dynamic and healthy lifestyle will be popularized into the world of children.

At the same time, the trendy children's clothing represented by rabbit logo and three point children's clothes will converge on the fashion and fashionable children's clothing area. Through fashion color matching and concise fashion design, children's understanding and yearning for fashion can be highlighted, thus creating a lovely, smart and lively childhood memory.

In children's wear hall, we also found that China's children's wear brand is rising, capital operation in the children's clothing industry results show.

After successful listing in Hongkong, Dr. frog has integrated more front-line sports and animation cartoon brands around the world, and has quickly become a dark horse in China's children's clothing industry.

Their success mainly lies in the business models of brand operation, product development and three-dimensional access construction.

Meanwhile, overseas brands are still stirring the Chinese children's wear market.

The Spanish children's articles Manufacturers Association (ASEPRI) has shown great interest in the Chinese children's wear market, bringing three Spanish local children's wear brands for the first time to test the Chinese market.

Baby dress, maternity dress and baby products are getting more and more attention and favor from young mothers and expectant mothers. The establishment of children's clothing living room has been very suitable for the time. LUCKY BABY and XIA YI DAI and infant brand have displayed the brand concept of new generation of baby products in pursuit of quality and expression of love.

The "overseas boutique area" in the children's living hall will bring together famous children's clothing brands from Italy, Germany, France and South Korea, and will show the world's pursuit of "Tong Shang" and the love and care for childhood to Chinese children.

With the prevalence of e-commerce, the diversification of retail formats has also become one of the major trends in the development of children's clothing enterprises. Because the sizes of infants and young children are not as strict as those of adults, children's products are easier to open up the e-commerce market, such as exhibitors, Parker Randi and Dr. frog have built their own e-commerce websites.

For a long time, the leather / fur area of CHIC is showing the pattern of group attack and preparation for cluster. This year is still the case. Haining and Xinji clusters are still the main force.

The exhibition cluster in Haining has increased from 4 to 11 last year, mainly with new brands. "The home of Siqi" is the largest, and the number of exhibitors in Xinji is flat in the past.

It is worth mentioning that some of the more active brands in China's leather fur market and some leading enterprises such as Worcester, Cathay, Shulan and BMG will all appear in CHIC2011.

"I see the world, fashion look at me" put forward the leather fur brand showing a more internationalized fashion atmosphere. The fashion Haining fur fashion conference will still be staged in the 2011 China clothing distribution center. And the leather fur brands such as Beijing yuan long, Hua Si and Yinshan that dance with CHIC all year round will also give the E3 exhibition area a fashionable flavor and vitality because of the concept of "fashionable leather fur".

From the CHIC2011 down garment exhibitors, there are many "new brand" pformed from export processing to domestic brand management. This year, suoott and Jean fitt, who first participated in the exhibition this year, are determined to extract experiences and funds from the plate of foreign trade processing in 2011, devote themselves to a large part of their own brands, and look forward to understanding the domestic market operation mode through CHIC, establishing new relationships, finding new partners and friends.

2010 the "extreme cold" that had been predicted did not appear. The price of eiderdown also surged from nearly 100 thousand yuan per ton in 2009 to 300 thousand yuan, or 3 times.

Under such internal and external troubles, many down enterprises have been looking for new opportunities. The trend of "fashion" and "differentiation" has become a trend.

The icy down jacket is the first to advocate the new concept of "moderate fashion". As a brand of Bosideng, it has the background of professional family and the positioning of youth fashion.

The rise of the fashions of down fashions has finally made this fashionable category, once known as "seasonal clothing", free itself from the idea of "laziness" and "down to the sky", and the down fashionize has also made a better interpretation of the professional subdivision of the down garment market.

CHIC2011 fashion jewelry area is located in the W2 Pavilion, with an exhibition area of nearly 5000 square meters and more than 100 exhibitors. Jewelry, neckties, scarves, scarves, hats, bags, handbags, shoes, dolls and other colorful clothing products will bring the rhythm of life into full play. Combined with the exhibition "discovery" theme, we can experience the latest fashion trends and styles, reflect the life style of fashion, low carbon, environmental protection and love life, advocate the use of environmentally-friendly materials, save energy, promote the fashion trend of Chinese clothing, increase the varieties of exhibition areas, and make them richer and more diverse.

Many years of participation in CHIC, Ji Xiangrui, cool, Lovely Lace, Ai Wei and other jewelry brands have been gathered again on CHIC as usual.

The brand "a&!" of Hongkong hero Brothers Limited carries the exquisite lady handbag to the exhibition site. The handbag woven by the safety belt is not only beautiful and fashionable, but also recyclable materials fully express the advocacy and pursuit of environmental protection by the jewelry enterprises.

The designer gallery is one of the innovation exhibition areas of this Expo, that is, on the basis of last year's creative design area, it is more clearly stated that the designer gallery is committed to promoting the overall strength of Chinese local designers and the influx of new generation of forces, thus creating a cultural and creative platform for the future development of Chinese creative design.

The theme of the gallery is "Find New Energy", that is, "discovering new forces".

China Textile Design Center will organize 10 designers to come to show their latest works. Bole company, Shanghai chuba Fashion Design Co., Ltd., as a cutting-edge designer, will bring many designers to the exhibition site to display its talents.

The designer gallery is the birthplace of inspiration, the Enlightenment of all new ideas and new souls, and the hatchery of turning ideas into reality. Designers here turn all discoveries into reality, and drive and display the latest fashion.

2011 we will grow together in "discovery".

It is worth mentioning that in the October 2010 "Kaiser night - 2010 China Fashion Design Invitational Tournament" press conference, respectively, the eight pioneer designers of the "advanced custom Award", "the most luxurious temperament Award", "fashion pioneer brand award", "designer brand award", "men's Creative Award", "most cultural value award", "Artistic Creativity Award", "public awareness Award", Wang Hongying, Jin Chongyu, Zhan City, Uma Wang, Shangguan Zhe, Zhang Wenhui, Masha Ma and Liu Fang will also be displayed in the CHIC2011 designer's gallery area.