Qian Jinbo, Chairman Of Red Dragonfly Group, Analyzes And Builds A New Stage Of Footwear Brand Business.

2011/3/30 0:04:00 87

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Don't be natural, free, red dragonfly.

Hearing this advertisement gives people a sense of affinity, which makes customers seek closer from distance rather than aggressive ones.

"Mention the red dragonfly, its biggest feature is culture, that is, we use culture to enhance the brand.

Shoes are shoes, and we raise the height from the cultural point of view to do this kind of new shoes, it will give the whole customer group a sense of closeness.

Qian Dong said.

What is "fifth space"?

2011 will be given to China.

footwear industry

What does it bring?

Whether or not an enterprise has competition directly explains whether an enterprise has the right to speak.

"The first space is the land, the second space is the ocean, the third space, the fourth space is the universe, and the fifth space is the speed of the airplane flying 300 meters above the ground. How can an enterprise survive in this space?

Can e-commerce restore the situation?

Qian Dong said, "we should have the following abilities. First of all, we should have

discourse power

It will be competitive, followed by marketing channels, the third space business and planning, and the fourth is the output of the brand, that is, the output of management. Only with these elements can we fly smoothly in the 300 upper air.

The world today

market economy

As we move towards integration, we are faced with the competition with the international brands at home and how to win in this cross-cultural market competition.