The Consumption Bubble Of Overseas Luxury Goods

In recent years, not only more and more ordinary people have entered the well-off society, but also the "wealthy" who have reached the level of "China Kang" and "big Kang" have increased a lot.

For tourists, apart from sightseeing, they also want to pack their bags.

However, the Chinese people now do some "shopping" behaviors when they travel overseas, and even say that they have created some consumption bubbles.

It is said that Paris's LV leather bag is becoming a target for Chinese tourists to rush to buy, even French people are all speechless.

Of course, in addition to the LV bag, luxury goods such as high-end watches, famous wines, perfume, fashion, cosmetics and other luxury goods have become the target of Chinese tourists.

The departments concerned can not turn a blind eye to this.

According to the notice issued by the General Administration of Customs in August 17, 2010, all imported goods carried by the local residents should be taxed for 20 other goods which are not duty-free or worth more than 5000 yuan.

Objectively speaking, it is not inappropriate for the customs to do so.

If the high value-added and high-tech industries are still in the "childish" stage, if Chinese tourists are allowed to carry large quantities of luxury goods abroad without necessary constraints, it will not only create a level playing field for the development of related industries in China, but will also lead to the loss of national wealth.

Although the customs's practice is based on the law, it is not necessarily legal that one hundred percent is reasonable and reasonable.

If passengers are taxed too severely, the effect is likely to backfire.

Therefore, the restrictions on imported luxury goods should also be emphasized on a reasonable "degree".

If excessive restrictions are likely to make foreign luxury goods more scarce in the Chinese market, it is not only difficult to pierce the consumption bubble attached to overseas luxury goods, but may even blow up the consumption bubble.

In this sense, it is necessary to keep pace with the times in explaining the scope of "self use".

Or take the LV bag, Chinese tourists carrying a LV bag from abroad can "use" to carry on their shoulders, carrying two or three LV bags, can "use" to give relatives and friends, also can be said to be "self use", but carrying more, there is a suspicion of reselling, it should be taxed.

Although Chinese tourists buy luxury goods from abroad to return to expand their consumption, they do not directly stimulate domestic related industries.

However, in the era of economic globalization, if every country obtains relatively scarce products from other countries through international exchange, it will undoubtedly achieve the goal of mutual benefit and win-win results.

As a big trading country, China's increase in exports is accompanied by an increase in the import of luxury goods.

Therefore, in terms of grasping the relevant policies of luxury entry, we can neither be "big sowing" nor too harsh. The key is to accurately find the reasonable intersection of these two aspects of interests.

Confucius said: too much is too bad.

As we all know, as early as the late nineteenth Century, old Buddha's department store had already come to Osman Avenue in Paris.

At present, Lord Buddha owns almost all the fashion brands in the world.

With the influx of Chinese tourists, the Chinese have become one of the main customers of Lord Buddha.

To be fair, visiting a famous brand shop in a foreign country is also a pleasure to travel. But if you rush to buy in these famous stores, just like going to the market, it is almost the same as buying the goods.

If there is such a good thing, there is no need to go far enough to do so.

Maybe someone will ask: is it LV handbag at home?

Of course, not only LV leather bags, many famous foreign brands are OEM in China.

Just like orange, Huainan is not orange. It was born in Huaibei instead of orange.

Why is the same bag not worth so much silver in China?

The answer lies in the brand.

The so-called brand refers to an intangible asset that can bring premium to the owner and produce value added.

It is not difficult to see that, because of the premium effect of the brand, many Chinese made luxury goods can be "anti return" by Chinese tourists after a big circle abroad.

However, if the Chinese people rush to buy all kinds of luxury goods abroad, they will create brand "bubbles".

According to the needs hierarchy theory put forward by American psychologist Maslow in 1943, demand can be divided into five categories: physiological needs, security needs, social needs, respect for needs and self actualization needs.

With the improvement of people's living standard, people are no longer satisfied with food and clothing in the process of consumption, but more focus on the gradual increase of consumption level.

Now, the popularity of all kinds of household appliances, known as "big pieces", has been very high in China. The rate of car ownership and personal housing in the city is also very high. In the case of China's domestic brand is not very hard, it is not easy to find new consumption hot spots.

Just now, tourism shopping abroad has become a new hot spot for some people to upgrade their consumption.

As an authoritative opinion, by 2015, such consumption may surpass Japan, and China will even become the largest and largest consumer goods in the world.

For such a big luxury consumer cake, China should not give it up completely, and the Chinese should eat the biggest part of it.

To this end, we must vigorously develop our own brand name products, so that foreign products, especially foreign brands made in China, can come to the Chinese market through more convenient means, and they may also squeeze out some "bubbles" in luxury consumption.