Search For Clothing &Nbsp Online; Search For Big Business.

25 year old boy who doesn't know fashion design

"The clothing styles that we usually see in the large commercial buildings have drawn lessons from us more or less.

The first thing is to help mom find the Internet.

In the 80s and 90s of last century, the Qingpu Tong Tong sweater industry was flourished, and the local parents of Lu Pingyi also engaged in sweater weaving.

When he was young, Lu Ping went home to help his parents take care of the sweater business. When he sold a woollen sweater, he felt more satisfied.

He grew up in such an environment, and he was exposed to "business classics".

In 2000, Lu Pingyi was admitted to the information and computing science specialty of University of Shanghai for Science and Technology. He often went home to play games on the computer. His mother would nagging a few words: "don't patronize the computer, you can help me find the sweater style on the Internet."

He did it in accordance with his words, but to his disappointment, there was no ready-made clothing pattern at the time, but under the helplessness, he could only download some stars' dressing patterns and deal with them.

Find business opportunities, spare time to run websites

"When we are looking for a style map, do we not find anyone else?" one day, he suddenly had a brainwave. A bold idea appeared in his mind: why not integrate these clothing styles and provide them to those in need?

Lu Pingyi was so excited when he thought of it that he immediately put this idea into action.

In December 2004, he set up a "fashion website" by using his major, which was the only clothing information website in China at that time.

At that time, Lu Ping just graduated from university. He applied for a computer company to work in the daytime. He went home at night to search and sort out clothing materials.

When the website collected 1000 pieces of information, Lu Pingyi tried to upload it and post it on various clothing forums.

To his surprise, on the first day of the line, a customer registered 500 yuan to become a member of the website.

"The style you offer is very consistent with our company's positioning."

Competition decides to quit and concentrate on entrepreneurship.

While expanding the website on the job side, earning some extra cash to live well off, Lu Ping's idea is very simple.

However, one thing in early 2006 changed his mind completely.

On that day, when he accidentally searched the web page, he accidentally discovered that 4 similar websites appeared on the Internet.

"They are basically team operated, and one of them even surpasses me."

Lu Ping is not willing to be more willing, he first found this business opportunity, but now the opportunity to arch the hands of people.

He decided to resign and start his own business. In 2006, he founded the Shanghai Yi Shang Information Consulting Co., Ltd.

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"I always find it useful to do what I like."

After his resignation, he devoted himself to his website.

The 5 revision and upgrading attract many famous brands.

In order to get the most popular style picture, he took part in the photographer to sweep the streets around the world, and published some of the most fashionable fashion press pictures. After that, he published the 5000 pictures on the website.

"If the enterprise alone does the material collection work, the cost will be very high, we will do these things for them, and then provide them selectively according to the needs of different customers."

Lu Pingyi told reporters that his website has become the first choice for many large companies to design clothes and look for materials. Now, Bosideng [2.30 0.00%][3.240.94%], seven wolves [34.001.13%], Pierre Cardin, Smith Barney and more than 10 thousand other large and medium-sized brands have become their perennial partners.

In 5 years, he has made large-scale revision and upgrading of the website 5 times. The number of employees has increased from the initial two to the present more than 180, with more than about 400000 registered users, more than 10 thousand paid members and over 60 million visitors.

Careless annual output value of 20 million

When dressing materials, we often need some bags and shoes to make accessories. Some customers have shown great interest in these accessories. Lu Pingyi stripped this piece from the costumes and created two online websites for international shoe design and international luggage design.

At the end of this month, the jewelry information website will soon be launched, and by the end of the year, the home textile information website will also be launched.

Over the past few days, Lu Ping has been busy working overtime to recruit new people and build new websites.

Lu Ping seldom goes shopping, but he is very clear about the current fashion.

"It can be no exaggeration to say that the brand of luggage that we see in the Oriental Shopping Center is basically our customers.

90% of the domestic designers of fashion design will download teaching examples from our website.

From the start of 3000 yuan to the estimated output value of 20 million yuan this year, the original Lu Pingyi did not think, "collecting materials" can also make big money.

He concluded: "as long as we keep an eye on the details of life and do not give up our dreams, there will always be opportunities."