100 Thousand Dollars Per Second Advertising Business.

Whether it's a super bowl.

American Spring Festival Gala

Every weekend should be the busiest time for American cinema.

But as the largest chain cinema brand in the United States, Kevin Stango, executive officer of UltraStar at Santiago cinema in California, was very relaxed in the first weekend of February.

Because Super Bowl Sunday started at cowboy stadium in Dallas in February 6th.

"Super bowl" refers to the annual championship of American national football, usually held on the first Sunday in January or the first Sunday in February.

Because its trophy is mostly called "bowl", it is also known as the "super bowl".

And this day is called super bowl Sunday.

This day is a national holiday.

If the Spring Festival Gala in China means that all the people are staying at the home TV set and become a way of family reunion during the Spring Festival, the super bowl can also be called the American Spring Festival Gala.

The huge impact of the super bowl is even going to be sheltering even for Hollywood. In February 6th, the two films released at the weekend were low in the box office. The top 12 movie revenues in North America were only 75 million 400 thousand dollars, down 18% from the previous weekend.

In those days, the Winter Olympics in Vancouver also adjusted the opening time because of the Super Bowl competition, because they did not want their opening ceremony to be the biggest upset in Olympic history.

According to AC Nielsen statistics, 111 million Americans watched the Super Bowl this year, nearly 5 million more than the Super Bowl in 2010.

This data is equivalent to the NBA finals in recent years, the average number of viewers in the United States seven times.

The charm of the super bowl is so great that when the whole country celebrations, it will generate huge consumption.

Statistics show that super bowl Sunday is the second highest food consumption in the United States, after Thanksgiving.

The super bowl, as Americans' Spring Festival Gala, is much better than China's.

"Golden bowl"

They say super bowl is expensive and expensive than gold.

It is true that the super bowl is expensive for people to start with.

200 dollars can come to the forty-fifth Super Bowl cowboy stadium to watch the game? Yes, but that's outside the field.

You can join many people in front of the big screen outside the stadium to watch the exciting games in the stadium.

Moreover, the $200 off court ticket was sold out in a very short time after the official launch.

If you want to enter the field to watch the ball, according to statistics from an American institution, the ticket price of Super Bowl this year reached an average of 4683 US dollars, which almost doubled compared to the average fare of 2420 dollars in 2010.

Of course, tickets for the first Super Bowl were not so expensive 44 years ago, when the highest fare was only $12.

However, as we all know, the most expensive thing on the super bowl is the advertisements on the big screen on the playing field.

The advertising price on the forty-fifth super bowl has reached 3 million dollars per 30 seconds.

That is to say, every second of the past, advertisers will need to pay 100 thousand dollars.

This has almost exceeded all the advertising charges in the world, but if you want to squeeze in, there may not be any chance.

In fact, from the first Super Bowl advertisement in 1967, the price is not bad.

From that year, every 30 seconds of 42 thousand dollars (according to inflation, the actual bid price has reached $260 thousand), the advertising price of the super bowl has reached a new stage almost every year.

By 1995, for the first time, it broke through 1 million US dollars every 30 seconds. In 2007, 40 years later, the price of advertising in the Super Bowl reached US $2 million 600 thousand every 30 seconds, in 2008 it reached 2 million 700 thousand US dollars; in 2009, it reached the peak again, reaching 3 million US dollars; 2010 was affected by the recession and dropped to 2 million 650 thousand dollars, but 2011 rose again to the peak of 3 million dollars.

The super bowl has been plated with gold, becoming the "golden bowl" of the United States and even the whole world.

Advertising Oscar

When the Chinese have begun to get tired of the commercials advertised on TV, and begin to criticize the advertisements in the Spring Festival Gala, people are fond of advertisements on the annual Super Bowl in the United States. Even many people watch the super bowl, not because of the several hours of competition, but the advertisements that are inserted in the matches.

Is advertising so beautiful? Of course, if you want to think that you are willing to take out advertising costs of 100 thousand dollars per second and get enough attention, you must have its selling points. You must have the most attractive places.

Many of these ads are only played on the super bowl of the big screen, and then will not appear in the traditional media, or will do a lot of deletion.

If you want to see these wonderful advertisements that are almost unique.

Then you have to come to the scene on this day, or lock the TV set, and wait for the annual most beautiful advertisement in the world.