Expert Words Promotion: Brand Discount Sales Should Be Graded.

Guest:

Last weekend, the SM City Plaza in Jinjiang ushered in the biggest wave of passenger traffic this year.

Three days of crazy discount sales, in fact, is the last collective clearance of brand businesses for the last season.

Before this "final Carnival", each brand should have a systematic grading plan for clearing their inventory.

Zhang Yiwei, a well-known real time management expert on terminal management, analyzes the grading management of the end season promotion, and guides merchants to classify the inventory.

"A phased and hierarchical promotion plan will be the key to successful sales promotion."

Zhang Yiwei pointed out that before this large-scale promotion, businessmen must have a very clear sales promotion plan.

For example, he analyzed: there are 1000 unmarketable items, and the promotion plan is arranged from March 15th to March 30th.

At this time, the first thing to do is to divide these 15 days into several stages.

"15 days to deal with 1000 stocks, the average daily need to deal with 67.

As a matter of fact, a good sales promotion will decrease significantly after a few days.

Therefore, the daily sales volume of the first few days must be far greater than 67. "

Zhang Yiwei believes that in order to maintain a more sustainable sales promotion ability for 15 days, different promotions should be adopted, and the whole promotion cycle can be divided into three stages according to the situation.

Moreover, the first stage is particularly important. When the promotion plan for the whole cycle is worked out, a preliminary goal should be formulated according to the plan.

And after entering the actual sales process, if we can not achieve the desired goal, we need to take immediate measures, such as increasing sales promotion efforts, timely allocation of goods, and increasing sales channels.

"In short, we must proceed in strict accordance with the objectives set out in advance, otherwise the promotion plan for the whole cycle will be difficult to achieve."

Zhang Yiwei emphasized.

Diversified graded promotion

Many shops use the same way of promotion throughout the season, which often fails to achieve the desired results.

Zhang Yiwei pointed out that no matter how good the sales promotion is, there will be life in general. After a few days, the sales situation will be almost the same as the original price, and changing the promotion plan can solve this problem effectively.

Through many years of practice, Zhang Yiwei found that the same promotional activities set the cycle on Thursday (or Friday) to Sunday, or the first three or four days before the start of a major holiday.

Different promotions can achieve the same promotional efforts, but changing sales promotion schemes will be much better than a single promotion plan.

When the first stage of marketing is over, businesses need to compare their targets.

If the target has been achieved, the second stage of sales promotion can remain unchanged, otherwise, it is necessary to increase sales promotion efforts.

"Of course, we need to do market research before formulating a sales promotion plan, and list the sales promotion plans of our main competitors."

Zhang Yiwei reminded us that in the first phase of the promotion plan, we should try to avoid the same promotion plan with our main competitors unless we win the strength.