How To Cultivate Loyal Customers?

For our salesmen, we are always on the road.

New sales newcomers are on the way to explore sales routes.

It is not difficult for a man to do a good deed, but it is hard to do good all his life.

It is not difficult for two people to have a honeymoon. The hard part is to spend their whole life sweetly and sweetly. It is not difficult for the customer to buy your product once, but the difficulty is to let the customer buy your product all your life.

It is the key to cultivate loyal customers to let customers have confidence in products, manufacturers and salesmen.

In the eyes of many people, sales are a kind of commonplace or even tacky behavior. Love is a sacred emotion. If we can realize that the key to sales is not to sell things, but to provide customers with value to meet their needs, the relationship between sales and emotion is self-evident.

There are three basic components of love: intimacy, passion and commitment.

Intimacy refers to the fact that two people get along with each other. It is a feeling of mutual love and closeness. Passion refers to the exciting part of a relationship; commitment means the willingness to love each other, and to keep the relationship and stay together.

The three components are very different in nature: intimacy is the warmth of the pulse, passion is the impulse of fire, commitment is calm thinking.

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Arousing the enthusiasm of customers is an effective way to promote the success of the first sale. To mobilize the enthusiasm of customers often costs a lot. At the same time, the high cost of passion can hardly be sustained, and it does not always bring customer loyalty.

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How to cultivate passionate customers into loyal customers?

This requires effort on "intimacy" and "commitment".

Advertising and promotion can cause customers to pay attention to products and impulse to buy, really let customers like products, love products, or rely on products, manufacturers, businessmen and sales staff to bring value to customers: high quality, excellent function and intimate service.

Only when the customer really feels the value of the product or even exceeds the value, will the customer repeat the purchase and become a loyal customer gradually.

Triggering passion:

Strong advertising and promotion are needed, and good publicity and communication is needed at the salesperson level.

In the first contact with customers, those energetic and enthusiastic salesmen can seize the customers' eyes faster and move the customers' hearts.

Cultivate intimacy:

After attracting the attention of potential customers and triggering their passion successfully, we need new psychological impetus to facilitate the second purchase of customers.

Unlike passion, intimacy can not be rapidly promoted, but needs to be "smooth and silent". It takes a long time to run in.

It depends on the quality of products and matching after-sale services. We need to really take customers as the center, listen attentively, accurately understand their needs, grasp the changes of their needs in time, and provide effective solutions.

Establishing commitments:

Let the customers have high regard for you.