Small And Medium-Sized Enterprises Bigger And Stronger

In every industry there is a lot of

Because the new local agents can not get any positive information about the business from other channels, they can only inquire about the company's information from the original agency.

The original agent certainly will not talk about the advantages of the company, or even speak of the disadvantages of a large number of enterprises.

In this way, the new agent will be hesitant about taking over the agency.

Because there is no brand advantage, small and medium-sized enterprises will inevitably fall into a fierce price war. If we want to expand the market share, we must let the price guarantee enough competitiveness, and to ensure our own profits, we can only give up our market share.

Small and medium-sized enterprises are often in a dilemma, the policy crank is uncertain, a year policy, let agents do not know what to do, product management is also difficult to get interested, enterprises are also very difficult to develop rapidly.

If small and medium-sized enterprises want to build brands and face high advertising costs, and many advertisements can not be effective quickly, it will be impractical to bring about rapid increase in product sales.

Contradictions like these have left many business owners in a dilemma, and enterprises have never been able to grow bigger and stronger.

I worked in several small and medium-sized enterprises, personally planned and witnessed the rapid development of enterprises from small to large, and became the leaders of the industry.

Here, I would like to share with you the experience of breaking through the tight encirclement of small and medium-sized enterprises.

First, SMEs should pay attention to products.

As the saying goes, "quality is the life of an enterprise".

Many business owners agree with this statement on the surface, but when they encounter practical problems, they are wavering.

Development of a new product, mold is high-end, or do it at will?

Product quality problems, it is all screened once again, resolutely not to let bad products out of the market, or first let the product rush to the market, agents do not strongly urge the return of goods to be muddled through?

Is it cheap to buy raw materials or must we insist on using high quality materials?

Is it to strengthen the management ability of QC department or to reduce the equipment and personnel of QC department as far as possible?

Is there a quality problem in the market? Is it right to take immediate action or to push the problem around the company as far as possible?

Every practical question is concerned with the wisdom of the business owner. It is by no means simple right or wrong.

In the face of these problems, correct decisions come from correct ideas, which originate from high quality.

Only by making long-term and correct decisions can we accumulate the reputation of enterprises, so that enterprises can have a leap.

Two, small and medium-sized enterprises should adhere to the strategy of expanding market share.

Small and medium-sized enterprises easily lose their way in the attack of big brands. They often fail to make decisions in expanding market share and maintaining the profit of single products.

Most of the small and medium-sized enterprises from their own point of view, that small customers, small orders are harmless, there is no one, and even individual professional managers from the sale of the "28 principles" to attach and this argument.

Of course, from the current situation of enterprises, these small customers and small orders contribute little to the profits of enterprises, but from the perspective of development, the future growth of enterprises may start with the current small customers and small orders.

Especially for most small and medium-sized enterprises, the blank point of the market can only be described by "too much". If we want to make the current small customers and small orders gradually become big customers and large orders, we must have the initiative to start business, so we must have the idea of cultivating the market.

I worked in an enterprise in 2003. There was a Shenzhen dealer. The boss was a young man aged twenty-five or six. His business was very small, but he was very business minded.

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Because the business is not big, the cost is not much, every time the quantity of goods from the company is not big, the company does not pay much attention to this customer, holding a kind of indifferent state to treat this customer.

I have a serious criticism of this idea inside the enterprise, requiring all staff contacting with distributors to attach importance to this customer: to receive orders from customers quickly, and to arrange for customers to make phone calls immediately.

The dealer soon realized that our company attached great importance to him and devoted much energy to our products.

In second years, his sales have exceeded the sales of dealers in the surrounding cities.

Three years later, his sales are already big enough to be the big customers of the company.

Just imagine that if we didn't pay much attention to our customers and our customers didn't feel much care in our company, he would probably become a client of other enterprises.

The loss of our company is not just a big customer.

Instead, it has lost the golden opportunity to expand the share of sales in the Shenzhen market.

Because small and medium-sized enterprises do not have more excellent brands, they must compete with the same type of enterprises for cruel price competition.

In the process of molding brand, small and medium-sized can not be eager for success. If they think that they have begun to advertise, the grade of the brand will be improved, so they must immediately improve their product price.

If the enterprise has not yet begun to shape the brand, wishful thinking that he is a brand, we must ensure that we have enough profits, profits will be slightly lower will not sell.

How can the market share be mentioned?

A small and medium-sized enterprise in the rising period, to improve its market share, must have a few years of small profits but quick turnover of mental preparation.

Only if your product is of high quality, your price is moderate, and truly cheap and good quality, will it be possible to rapidly expand the market share of the enterprise.

Only when a company is a leader in the industry can it have the pricing power of products and design profits according to its own ideas.

Before that, any enterprise can only be priced according to market conditions.

As long as your market share improves and your brand is excellent, why not worry about pricing power?

Three, brand building should be carried out step by step.

Brand building is a long-term process. Without long-term adherence, it is impossible to create a strong brand.

Due to various reasons such as capital and channel construction, small and medium-sized enterprises are likely to face awkward situations in the process of brand building.

On the one hand, we need to increase publicity, but on the other hand, the cost will increase, but we can not immediately increase sales.

Because many enterprises have been spinning around in this strange circle, building their own brands can only become empty talk.

Because of this, in any industry, enterprises without brands are always more than brands.

But these brands do not add up to the volume and market share of a few branded businesses.

As an aspiring entrepreneur, starting from the beginning of establishing his own business, he must have the determination to establish his own brand that day.

Generally speaking, SMEs need to have several stages to build their own brands (from market propaganda only).

The first stage is to use various publicity materials to expand the influence of enterprises.

Print publicity materials include product manuals, single pages, three folders, product packaging, promotional activities.

This stage is to fully explore the added value of the product, so that the product is different from the products of other companies.

If consumers buy products or contact products, they will read the publicity materials of these products, and thus have a further understanding of the enterprise.

Through these ways, enterprises only invest a small amount of expenses, but they can expand the publicity of enterprises, play a good role in improving the reputation of enterprises, and also the first stage of brand publicity.

In the second stage, enterprises should mainly use all kinds of outdoor advertisements for publicity, and properly develop some local TV media or professional magazines for publicity.

After the first stage of operation, enterprises have accumulated a certain amount of experience and funds, especially their own channels have been expanded, and more effective publicity should be carried out.

In some key markets, we can start experimenting with some of the most effective media, namely, television.

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The second stage is the most critical stage for small and medium-sized enterprises from small to large. At this stage, we should do well in three aspects.

On the one hand, publicity costs continue to increase, the media that need to choose will tend to be diversified. How to achieve twice the result with half the effort is the key to consider the staff of an enterprise.

On the other hand, it is the continuous integration of sales channels.

It is an inevitable step to continuously integrate sales channels and replace some dealers who are not suited to the development of enterprises.

Only a dealer team that fits the pace of brand building and the company's overall strategy can bring huge profits to enterprises and provide strong impetus for the subsequent development of enterprises.

The third aspect is that enterprises should build their core competitiveness and publicize them in all kinds of publicity.

In the third stage, enterprises have become the first group of enterprises in the industry.

At this time, the publicity of enterprises should be established routines, with a complete set of operation methods and procedures, and enterprises to become a responsible society for enterprises, we need to increase the pparency of enterprises through various ways, so that enterprises can become a public enterprise and no longer belong to a boss or a family.

At this stage, the publicity of enterprises has been normalized and become an aspect that enterprises must possess.

Four, enterprises should continuously strengthen their own marketing team and R & D team.

The marketing team is the main department for enterprises to make profits.

Some enterprises do not pay attention to the cultivation of marketing team, think marketing team is dispensable, or think that marketing team change has little effect on enterprises, and where to talk about the training of marketing team?

In fact, an enterprise marketing team is not only an enterprise rush to the front, but also an external window to show the corporate image.

Any enterprise must abandon the marketing talents imported from abroad and assume the main responsibility of the enterprise at once.

Only with the guidance of talents can foreign talents play a leading role in enterprises.

Once marketers play a leading role, they must let them go.

Some enterprises are to let salesmen rush and rush in the market in the early stage, and shrink them after finding problems.

Such a practice makes it difficult for marketers to have a sense of belonging, which will inevitably lead to instability in the marketing team.

We must formulate a series of policies to stimulate the enthusiasm of marketers.

A motivated marketing team and an aggressive marketing team are very different for the enterprise.

Whether there is enthusiasm or not, the key lies in the marketing policy formulated by the enterprise.

After a period of market baptism, the marketing team should organize to study for a period of time, and teach other companies and the latest theories to marketers.

Only in this way, the combat effectiveness of the enterprise marketing team can be continuously improved.

The R & D team of any company is the same as the marketing team.

A strong R & D team can continuously develop new products, promote product upgrading, and promote the healthy development of the whole enterprise.

R & D teams also need to constantly enrich and improve their actual level.

The R & D team and marketing team need to cooperate closely. Only two teams that go hand in hand can one enterprise have vitality and vitality.

Of course, other departments are also very important.

Just because the space is limited, it will not be charged here.

As a matter of fact, boss is the most important thing for an enterprise.

If boss has a good idea and management ability and persists for a long time, an enterprise may rise abruptly.

If a boss has a good idea, but has no management ability, it can delegate authority to subordinates to manage it, and use system and trust to restrain and encourage subordinates, so that enterprises can grow rapidly.

If a boss does not have a good idea and at the same time, it is difficult to accept good ideas, then the enterprise is bound to not be brilliant!