Jobs'S 11 Best Recipe For Apple To Reshape Its Splendor

13 years ago, Apple was on the verge of bankruptcy. Today, Apple has become the most respected technology company in the world.

Here is the 11 best recipe for Jobs to reinvent Apple:

1. turn enemies into friends.

Can you imagine the marriage between Pepsi and Coca-Cola, Verizon and AT&T? In 1997, apple and Microsoft announced that cooperation brought to the outside world is such a sense of surprise.

After 12 years of loss, apple is in urgent need of capital injection and will soon be in place.

So Jobs asked Bill Gate (Bill Gates) to help him, who invested $150 million in apple.

Jobs announced at the time, "apple and

2. design pays attention to aesthetics.

As a great salesman, Jobs was aware of the importance of aesthetics. He realized that some of Apple's products looked outdated.

In 1998, Jobs held a meeting at Apple's office. He said to everyone present: "do you know what is wrong with our company? The product is too bad, our products are not attractive enough."

Today, Apple's products have become the most beautiful technology products.

Today, from color iMac to ultra-thin iPad, apple is most proud to have made the most beautiful technology products.

3. changing business ideas

Apple was originally a computer company, and Jobs was not content to keep pace. He knew that if he wanted to really succeed, he could expand his business to more fields.

With the launch of Final Cut Pro, apple started its own expansion step by step, and released a series of hot products such as MP3 player, iPhone and iPad.

In 2007, Jobs changed the company name from Apple computer to apple to reflect an updated and broader perspective.

4. another way out

Other retailers are reluctant to provide enough space for Apple products.

What to do? Jobs's solution is to set up shop on his own.

Today, these Apple stores all over the world are "darling of the computer retailing industry".

5. stimulate buying desire.

Jobs really doesn't need the so-called "focus group". On the contrary, he always tries to make the customers understand their real needs rather than get their feedback.

"Apple has many successful examples to prove that it can stimulate users' desire to buy, and let them buy what they thought they did not need," said Carl Howe, director of consumer research at Yankee Group.

Last year, after Apple launched the iPad, many people were surprised at the sale of this product.

So far, the sales volume of iPad has reached nearly 20 million units.

6. products are interlinked.

Apple's products are all the result of internal innovation, and each product is linked to other products.

For example, iPod has almost realized the perfect combination with iTune, and iPad and iPhone are fully integrated into Apple's application store.

As Jobs said, "creativity means connecting all kinds of things."

Apple's successful experience shows the importance of product interlocking.

7. gather all kinds of background talents.

People who run companies are not all graduates of Ivy League.

Jobs once said, "one of the reasons why Macintosh has been so successful is that the people involved in the development of this product are musicians, poets, artists, zoologists and historians. They happen to be the best computer experts in the world."

8. continuous innovation

Apple's "Think Different" advertising campaign has been a sensation in the late 1990s, and is one of the best advertising campaigns in history.

This slogan inspires people's enthusiasm for innovation and invention, which is also the connotation of Apple's corporate culture today.

9. simplicity and supremacy

Simplicity is a great happiness.

Apple designer Jonathan Ives (Jonathan Ives), speaking of the strategy, said: "we need to design products that will enable users to get started quickly instead of products that are complicated and need to be torn for half a day."

10. selling dreams instead of products

Jobs wants people to be fascinated by the feeling that apple is not producing products that users want to buy, but products that represent products.

Remember, the first thing people concern about is themselves, so they should make products related to them.

11. believe in yourself.

Jobs said in his commencement speech at Stanford University: "if you have the courage to pursue your heart and your intuition, they will truly reflect what kind of person you want to be.