How To Choose Marketing Mode?

Choosing what kind of marketing mode is a very important issue for every enterprise.

With the increasingly open and fierce market competition, the modern marketing mode mainly includes the following three categories: traditional marketing mode, telephone marketing mode and network marketing mode.

Next, we will make a brief analysis and Research on these three marketing modes.

Traditional marketing mode

The traditional marketing mode is the marketing mode chosen by most enterprises and the most common marketing model.

The traditional marketing mode can be broken down into:

1, agent marketing mode.

Enterprise marketing mainly depends on the agent team, and enterprises recruit regional agents or exclusive agents in various regions, and then through these agents, develop offline distribution, distribution and retail teams; enterprises only need to be responsible for liaison with these agents, and other jobs do not need to intervene.

Agent

All kinds of conference marketing in modern society (Investment Promotion Conference) basically belong to agent marketing mode.

This model is especially suitable for new and small businesses.

2, distributors (distributors) marketing mode.

In industries with fierce market competition or enterprises with strong comprehensive strength, they will choose dealer marketing mode, which is an evolution of agent marketing mode.

Because of the strong growth of enterprises and fierce competition in the market, the profit margins of enterprises will be greatly reduced. In order to better develop the market, enterprises will inevitably choose the marketing policy of "eliminating agents and focusing on supporting distributors".

This marketing mode is more suitable for those enterprises that are relatively mature and have strong comprehensive strength.

3, direct camp mode.

Enterprises that adopt this marketing mode mainly derive from self management rather than relying on agents such as agents and distributors.

For example, most insurance and direct selling enterprises adopt direct battalion mode. In addition, some enterprises do their marketing promotion through door-to-door visits, or sweeping streets. Their marketing modes are all direct battalion mode.

The direct camp mode is very effective in certain industries and specific areas.

The traditional marketing mode is widely applied in various fields, especially the sales of large amount of products, which is more dependent on the traditional marketing mode.

Because sales of larger products, customers are usually very cautious when they do not see their employees, and they will not pay in advance.

The simplest example is: a customer wants to buy real estate, before the customer sees the real estate agent and the owner of the house, the customer will not pay for the house purchase because there are hundreds of thousands of apartments and tens of millions of customers, and the customers will not be foolish enough to believe in "Internet marketing" or "telemarketing".

Therefore, the sale of any larger amount of products can not be separated from the traditional marketing mode.

Telephone

The telemarketing mode has been very active in the past few years. However, with the increasing rationality of consumers and the guidance of national policies, telemarketing mode has begun to decline in many areas, and more and more have been replaced by network marketing.

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The telemarketing mode is mainly applicable to enterprises that can not see products.

For example, through telemarketing, selling securities, selling insurance, selling advertisements...

In addition, telemarketing has been widely cited in medicine, education, infants and young children, health products, cosmetics, arts and crafts, recruitment and other fields.

However, as a whole, the telemarketing mode is no longer the darling of the market. Now more and more telephone marketing enterprises begin to turn to the network marketing mode, including the traditional marketing mode.

Here, I would like to make a suggestion to colleagues who are still engaged in telemarketing: they must learn more professional knowledge while doing well in telemarketing, and only by telephone marketing skills can it be difficult to stand in the future marketing environment.

Internet marketing is already a trend and trend in the whole industry, and it is also a consensus among all enterprises.

The rapid development of network marketing is irresistible, but network marketing will not conflict with traditional marketing, but organic combination, you have me, I have you.

Generally speaking, Internet marketing is very helpful to the sale of low value products. Even through online marketing, it is possible to sign up for cooperation. However, online marketing can not achieve "network signing cooperation" for products with a higher value.

More often, Internet marketing will help manufacturers find customers and help customers find manufacturers, but when larger bills are used, customers and manufacturers will have to go through traditional marketing modes to achieve real "signing" and "cooperation".

Therefore, we will see that popular clothing, shoes and hats, cosmetics and so on can achieve "cooperation" through online marketing; low value-added credit card consumption and online payment are also very popular; however, high priced products, such as houses and cars, almost do not realize pactions through the Internet.

However, no matter from which point of view, Internet marketing has become a marketing mode that we have to choose from all walks of life.

What kind of marketing mode should be chosen?

What kind of marketing mode the enterprise chooses is closely related to the product positioning and market strategy of the enterprise.

Generally speaking, the following four principles can be used as reference criteria for enterprises to choose marketing modes.

One of the principles: "invisible products" is more suitable for telemarketing; low volume products can focus on Internet marketing; high volume products must be inclined to traditional marketing.

Principle three: direct sales, including sweeping the streets and visiting the house one by one, is a good attempt for most enterprises. In particular, direct selling is a good marketing mode for enterprises in specific areas and specific consumer groups.

Principle four: there will be more room for development if there are more partners.

In the process of developing traditional marketing, enterprises should learn to innovate the marketing mode and find a new partner development mode, so as to find and find more partners to help themselves develop further.