Orient Securities: "Optimistic" Textile And Garment Industry
Oriental Securities recently released textile and clothing research report, H&M, headquartered in Sweden, is one of the world's most heavyweight brand clothing enterprises.
H&M was founded in 1947. "First-class design, second class fabric and three price" are consumers' H&M.
Parity Fashion
Understanding.
By the end of 2010, the company had more than 2200 stores in 38 countries, and its operating income exceeded 100 billion yuan in 2010. The total market value of the company exceeded RMB 300 billion yuan.
stockholm stock exchange
The largest market capitalization company.
Orient Securities believes that from the global perspective, the mass casual wear is the largest apparel market and the longest sustainable growth apparel sub industry. In this field, the most easily generated giant companies, such as ZARA, H&M and UNIQLO, are 100 billion levels of sales scale. The market capitalization of excellent companies also has huge capacity, for example, H&M has a total market capitalization of more than 300 billion RMB.
I believe that in the near future, on the basis of learning international peers and taking full account of the characteristics of China's local commercial consumption, there will be hundreds of billions of domestic market capitalization.
Brand clothing
Enterprise.
At present, according to the situation of domestic apparel listed companies, the companies closely related to H&M in the industry attribute are mainly American Apparel, Semir clothing and search special.
Maintain the "buy" rating of American Apparel.
follow
Semir
(not rating) investment opportunities falling below the issue price.
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