Marketing People Need To Learn From Eunuch Marketing.

Since ancient times, eunuch is a special group, not only because of its special physiological characteristics, but also because of their unique working nature and living environment.

After careful thought, eunuch will be found.

Self taught, active learning and continuous improvement

The imperial eunuch mixed up the Imperial Palace all day, and saw all kinds of dangerous political struggles and cruel rights games in the palace, and instinctively learned a set of black and thick minds that were beyond the ordinary people.

The skills acquired by "self-taught" have laid the foundation for their future success.

Marketers can learn from the good qualities of active learning and continuous improvement.

Marketers have to deal with all kinds of customers, and their interests, hobbies, habits and concerns are also different.

Marketers must have extensive knowledge to find common language with each other before they can speak opportunistically.

Therefore, marketers should understand the whole world, read extensively, communicate with people from all walks of life, constantly consult and learn, develop the habit of active learning, and exercise the ability of fast learning.

In addition, knowing more about the historical, geographical and cultural characteristics of all corners of the country and familiarity with the customs and customs of the responsible areas will help to communicate with customers.

More importantly, marketers must master professional knowledge and marketing skills.

Today is not an era of "running around the river". Salesmen can't win orders by "playing with their mouths".

They must possess professional skills, such as mastering product knowledge, sales skills, customer psychology, distribution strategy, dealer management, channel development, terminal promotion, market operation, customer negotiation and other knowledge and abilities, so as to effectively face market challenges and experience various forms of potential.

When the market is changing and products are being updated, salesmen must actively learn and improve themselves in order to achieve excellent results.

Clever words and good advice -- strong communication and good at negotiation.

The eunuch brag in front of the emperor and minister, touting horses and sweet words.

They are always observing and judging people's heart and soul at all times. They are good at admonition, with proper expression, rich body language, and strong communication skills. When necessary, they also give advice to the master, trying to get the master to listen to his advice and adopt his suggestions so as to achieve some purpose.

Clever words and good advice, from the point of view of marketing people, means strong communication and good negotiation.

Marketers often need to sell their ideas, plans and strategies to their subordinates and customers. Good communication skills are the best way to win the support of others.

Practice tells us that many problems in marketing are caused by poor communication.

Success begins with cooperation, cooperation starts with trust, trust begins with understanding, and understanding begins with communication.

In the process of communicating with customers, it is very important to speak critically, speak convincingly, look at words, and skillfully and skillfully. In addition, rich body language and facial expression are also essential skills to infect customers, gain trust and promote cooperation.

Size up the market -- insight into the market and trend of analysis

Because the eunuch is in the political environment of fighting and fighting, the cruel and dangerous surrounding environment compels them to deeply analyze the situation in the palace, judge the influence of various forces, assess the situation and work out strategies that are conducive to their survival and development.

Marketers must also have the quality of assessing the situation, that is, to penetrate the market and analyze the trend.

Today's competition has entered a period of intense heat, and the market environment is becoming increasingly complex. Consumer preferences have also been changing.

Such a situation requires marketers to analyze the market competition environment, grasp the future development trend of the accurate market, and see the consumers' preferences, so as to make the correct sales judgement.

It can be divided into four abilities: insight, analysis, judgement and strain.

Marketers must have the ability to have a deep insight into the market environment. They can accurately grasp the needs of customers, know what their customers want and what they want by observing, researching, and sometimes finding market opportunities by inspiration, so as to stand out in the market competition.

Marketers often need to choose distributors. When they set up distributors, they should always choose the best and inspect their indicators. There is a big difference between distributors. The dealers who choose will have important influence on the sales and brand dissemination of the products, so marketers should have the ability to judge the quality of customers.

The market and customers are always changing. The way of thinking and method of salesmen must keep pace with the times and change with them.

In addition, due to the great autonomy of sales work, it is difficult to anticipate all kinds of situations that may arise. For example, unexpected incidents, customer conflicts and so on, salesmen should respond to different situations according to their circumstances.

Serve the Lord wholeheartedly -- sincere service and customer satisfaction

The eunuchs's duty is to serve the Royal aristocracy. They act dexterous and diligent in serving their masters. They are very happy with the master. After being the heart of the master, it is the beginning of the birth.

The eunuch, who can not get the master's trust, can never get out of his life.

It is one of the most important characteristics of eunuch to serve the Lord and satisfy the master.

For marketers, the owner refers to both the company he owns and the company's customers.

Marketers should be aware of the importance of dedication and sincerity to the attitude of serving enterprises and customers.

No matter what we do, it is hard to succeed without sincerity.

As a salesperson, we must have a sincere heart, treat customers sincerely, treat enterprises and colleagues, so that we can be trusted and respected by them.

Marketers are also representatives of corporate identity, and the embodiment of corporate culture is the key point for enterprises to connect to society, consumers and partners. Every word and act will directly affect the image of an enterprise.

Therefore, marketers must maintain a sincere attitude towards enterprises, provide sincere service to customers and maximize customer satisfaction.

Today's enterprises sell not only products, but also services, and even new profit growth points are services.

If you want to think of customers, worry about customers' worries, understand the needs of customers deeply, design effective services on this basis, and provide a full range of services to customers in the marketing process and after sales, in order to truly establish customer loyalty.

Be good at figuring -- thinking actively and seeking innovation

Most high-ranking eunuchs are very capable of understanding and understanding.

They started from a humble position and used all their skills to create new ways to please their children.

Some are good at flattering, offering antiques and painting and calligraphy; others are well versed in black and thick techniques, and others are gradually understanding a set of worldly wise studies, forming alliances and dissidents.

Marketers also need to be good at figuring, thinking and seeking innovation.

The key to marketing is to rely on "Savvy". Where does savvy come from?

It comes from trying to figure out.

It can be roughly divided into two abilities: summarizing ability and innovating ability.

Summarizing ability includes the summary of marketing expertise and the summary of work experience.

Over a period of 7 years, a sales manager who grew from a business novice to an annual sales volume of 700 million yuan has said that sales personnel are divided into two types: those who do and do not do, and the sales personnel they do are divided into two categories: conscientious and coping; and conscientious sales personnel are divided into two types: the sum up after doing and the conclusion after doing.

Finally, the salesmen in the world have succeeded and failed. The former is successful and the latter is failed.

Visible, in addition to marketing work attitude, the importance of summary.

In the current market environment, enterprises that are eliminated are mostly lack of innovative enterprises, and backward salesmen are not able to keep pace with the market.

With the ever-changing market situation and the same marketing mode, marketers must have the ability to pcend others in order to remain invincible in the market, so that their products, channels, ideas and strategies can stand out in the homogenized market.

Li Wei's momentum -- integrating communication and expanding influence

In the past, the famous eunuchs, after gaining power, managed to control the court, eradicate dissidents, and set an example. They set up their own paws inside and outside the court, set up prestige, and create power through various disturbances, so that all officials and officials were afraid of it.

The eunuch's prestige is similar to that of marketers in expanding their brand influence through integrated communication.

With the emergence of many new media, the channels and modes of marketing communication are more and more diverse.

It is a continuous consideration for marketers to disseminate product brands and corporate identity in a diversified way.

Marketers should integrate various marketing and communication methods, and use every opportunity to publicize corporate image and sell their brand.

The influence of a media and a period of time is limited. Through various media and long-term continuous dissemination, it can produce word-of-mouth chain effect, resulting in brand awareness and reputation.

At the same time, marketers also need to consider the "superposition effect" of brand publicity, that is, when the product is in good condition, it is necessary to strengthen the publicity of the brand. When choosing the media, we should consider the complementation and superposition of various media to form the synergy effect of the communication mode, so that the publicity coverage can be as large as possible and the publicity effect can be as good as possible.

In this way, the effective and comprehensive application of various ways will greatly expand the influence of products, enterprises and brands.