Ma Yun: My Innovation Was Forced Out.

Editor's note:

In the speech entitled "the source of innovation", Ma admitted that he could not give the law of innovation because innovation was not designed.

And his own innovation experience was also forced.

A blind man riding a blind tiger.

Like millions of entrepreneurs in China, I am just an ordinary person.

Of the 100 entrepreneurs, 95 have already died before they are discovered. There are 4 reasons why they can fail to find him afterwards. The success rate of entrepreneurship is only those of 1%. who succeed in business. Do not think that they are able to do better than the remaining 99 people, only to show that they are less fortunate than you.

Because entrepreneurship is not designed, it can only solve problems in the emerging problems.

The solution to many problems is not either one or the other. At the time, several methods of analysis were correct, but reality gave you only one chance to choose.

I often laugh at myself. I am a blind man riding a blind tiger. My eyes are blind. The tiger on the ride is blind. It bumps all the way to the present.

My success in business was nothing more than that when we answered each single choice question at that time, I was more fortunate that in the past 20 years, the Internet gave us a relatively easy answer to the multiple choice questions.

The success of our company is accidental.

Without any resources, it started by borrowing twenty thousand yuan and planning every day to collect the money below.

To this day, we are still very cautious: Although our cash reserves may be the most Internet in China, we are always very nervous when we spend money, and think twice whether we can get it back tomorrow.

Without the Internet, we could not have done it.

Today, with success, we still say that we still don't understand what the Internet is all about.

I think we get far more than we pay. Our trust in this era and mutual trust between our users and users have made my company successful.

Innovation is not designed.

I never use consulting companies, and I rarely pay attention to scholars' theories, because their theories are summed up afterwards.

Innovation is definitely not designed ahead of schedule.

Innovation has no theory or formula. It solves problems one by one.

I believe that there are one thousand questions in the world, and there are one thousand answers.

At the end of 1994, when I was surfing the Internet in the United States, I found that there was no information about Chinese products at that time. At that time, there was a muddle headed idea. One day, I could put the information of Chinese enterprises on the website and let foreigners search for foreigners to do things for Chinese enterprises.

Back in Hangzhou, I consulted a large number of teachers, who were against it.

I also invited 24 students at night school to discuss at home. After two hours of discussion, only 23 of them objected to it. If you wanted to try it, I would have a try.

It took me more than an hour to explain what Internet Co was when I was registered with the industry and Commerce Bureau, and the staff said that this was not in the dictionary, so I built the first computer information service company in Hangzhou.

My venture started with this company.

At that time, smart people did not want to come to my company, as long as they were not walking too handicapped.

After listing, I found that the smart and capable people who joined the company started their own businesses, or were left by the headhunting companies. On the contrary, those who were not smart stayed in the company for years, but instead we succeeded.

If you say I succeed, it is because of persistence.

From the beginning, we set a strategy for helping small businesses through e-commerce. Today, it seems successful.

If you want to ask me why Alibaba is so powerful, how can we predict e-commerce so early?

I want to tell you, in fact, we had no other way to go at that time.

At that time, there were only three modes of network economy: portal websites, no money, no resources, game websites, I didn't want children to play in games, so we could only do e-commerce.

Alipay seems to be a very successful innovation now, but it is also forced by me.

In those days, Taobao did a lot of excitement, but there was no way to trade. China's online credit situation forced us to solve the problem of payment.

However, we have to get a license from the state. Do we do it or not?

Large state-owned banks are reluctant to set foot in this field, but if they do not, foreign banks such as Citibank and HSBC will do so.

When I attended the meeting that year, I heard a leader say, "what makes you innovate and make decisions for the future?

That's mission. "

So I told my colleagues that we were "Alipay", but I would report to the central bank and other relevant departments every quarter about what we did.

Be clean and pparent.