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Sichuan Shoe Exports Accelerate Pformation In Growth

2011/4/1 9:16:00 45

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In March 31st, Wu Deqing, chairman of Chengdu Yi Lan Lan Shoes Co., Ltd. rushed back to Chengdu from Europe.

He brings back good news: European guests want to place large orders in Chengdu.

On that day, the EU's anti-dumping case against China's leather shoes for 5 years came to a full stop.

The head of the Sichuan footwear import and Export Chamber of Commerce said that the cancellation of up to 16.5% of the anti-dumping duties would further stimulate the export effect of Sichuan shoes last year.

According to customs statistics, in 2010, the total exports of Sichuan shoes to the EU accounted for 22.6% of the industry, reaching 168 million yuan, an increase of 62.6% over the same period last year, the most growth of all export markets.

The industry sees growth as the result of accelerated industrial pfer.

Sichuan

Peng Jun, chairman of the western footwear industry operation Co., Ltd., said that the labor shortage of the coastal shoemaking enterprises was as high as 50%, thus raising the coast.

Order

Transfer climax.

Internationally renowned brand ZARA intends to hand over the annual orders of 40 million pairs to Chengdu shoe enterprises. Belgium Ge Tian Na group has set up an office in Chengdu, and the annual order will reach about 30 million pairs.

To seize the opportunity,

Yi Bai Lan

It has begun to build a new base in the Muchuan County of Leshan, where human resources are abundant. After the first phase is put into operation, the company's water production line will develop from the current 5 to 20, and the production capacity will increase from about 2000000 pairs to 10 million pairs.

Most of the orders coming from coastal areas come from Europe and the United States, which will also bring about shifts in trade and mode of production.

"The upgrading of Sichuan shoes will be opened this year."

Peng Jun expects that more than 60 enterprises will receive EU orders this year, and the production line will also double in Chengdu.

Since last year, the production base of Chengdu shoe industry has been pferred to the surrounding area, and the headquarters base in Wuhou District, Chengdu is devoted to R & D and marketing.

The future Muchuan Yi Bai Lan shoe industrial park will gather dozens of production and supporting enterprises from coastal areas and Chengdu.

In Wuhou District, Chengdu, the Sichuan shoe export base, which can accommodate 150 enterprises and invest 300 million yuan in total, is speeding up the construction of the export exhibition center. It is expected to be officially put into use next year.

The center will integrate orders, technology research and development, intensive marketing, information dissemination and financial services platform to become an intensive marketing platform for Sichuan shoes.

The foreign trade department of Sichuan commerce department suggests that enterprises should not concentrate on exports in 4-5 months.

Enterprises should develop market in a restrained and orderly way.

The footwear import and Export Chamber of Commerce said it will closely monitor the market, and is discussing with the relevant EU Chamber of Commerce to strengthen cooperation in R & D and education and training.

Some enterprises in Sichuan have begun to establish R & D, procurement centers and acquisition of international brands abroad, and some enterprises have also explored the new export mode of bundling interests to jointly open up the industrial chain, so as to overcome the obstacles of foreign trade friction and seek long-term development.