Wuhou Shoe Industry Turns Around And Starts The City Of Creative Design.

Vigorously introduce high-end footwear industry, vigorously promote activities, successfully hold the five international procurement Festival, the world's 100 pairs of women's shoes have a pair of "made in Chengdu"...... Five years ago, the flourishing development of the Wuhou footwear industry successfully won the title of "women's shoes capital of China". Five years later, after the China Light Industry Federation and the China Leather Association compose a comprehensive and rigorous assessment of the assessment group, they continue to be awarded the title of "China's women's shoes capital" in Wuhou District.

From the Construction Management Committee of Wuhou new town, they received the official reply of the China Light Industry Federation: they continue to be awarded the title of "Chinese women's shoes city" in Wuhou District, Chengdu, Sichuan. According to the next development plan of Wuhou new town, the Wuhou footwear industry will focus on promoting the light industrial structure adjustment and transformation and upgrading with the high-end footwear industry as the main industry, and build a light industrial and industrial system with regional characteristics.

Five years development

Wuhou shoe industry turns luxuriant

While maintaining the stability of export, the footwear industry is holding its own business. Exhibition The group participated in the famous professional exhibitions at home and abroad, introduced famous brands at home and abroad, and implemented brand operation, which led to the overall development of the footwear industry in Chengdu. The regional industrial characteristics were becoming increasingly remarkable. Leatherwear The expert group formed by the association will give the final evaluation of the development of Wuhou footwear industry after the appraisal.

According to Wen Deming, director of Wuhou New Town Construction Management Committee, since 2005, the "women's shoes capital of China" regional brand has been ranked the third in the country, with sales of products all over the country and exported to more than 30 countries and regions. "100 pairs of women's shoes in the world have a pair of" made in Chengdu ".

In recent years, the Wuhou shoe industry has been nurtured and nurtured. cameido A large number of women's shoes, such as sheme, Amiky and so on, have been set up. A series of marketing activities such as "direct selling cars," the beauty of the international lady and the women's shoes into the community "have been set up, so that the general public has formed the habit of" buying shoes to shoes shoes ". The successful introduction of the famous international footwear brands such as France and Italy has promoted the first brand alliance of Dusseldorf to enter the Wuhou direct shoe city, promoted the establishment of Liaison Office of Dusseldorf Exhibition Group China Limited and signed a strategic cooperation agreement with the world footwear headquarters base.

The footwear industry has gradually shifted from the initial manufacturing process to marketing, commerce, R & D, and corporate headquarters economy. The pattern of simultaneous promotion of internal and external brands and brand building has been fully formed, and the development of high-end industry has achieved initial success.

Positioning high-end

Constructing characteristic light industry system

In the early March, a land use right transfer process was held, and a 15 mu land in Wuhou shoe city was successfully acquired by Chengdu ray Di Boer Industrial Co., Ltd., which will develop and design and sell the center in Wuhou new town. Wen Deming told reporters, "this is just a concrete manifestation of speeding up the adjustment of industrial structure and promoting the development of high-end industry in the development of light industry in Wuhou new town. According to the industrial planning of Wuhou new town, by 2015, the sales income of footwear industry will reach 30 billion yuan, and the Chinese women's shoes will become the international women's shoes cluster with the concentration of high-end women's shoes trade, design, research and development, personnel training, logistics and so on.

It is understood that a number of domestic and local well-known brands and internationally renowned buyers are all eager to visit Wuhou new town, hoping to develop together with the Wuhou new town, the Chinese women's shoes, and the Wuhou footwear industry. The good shoe and light industry headquarters gathering situation has already appeared.

Combination advantage

Start the city of creative design

　　
Industrial design is another key industry to promote the development of high-end industries in Wuhou new town. "Based on Chengdu, looking at the whole country, finding out the characteristics of Chengdu's industry, providing effective, convenient, timely and personalized services for Chengdu's industries from different levels." Wuhou new town official briefed reporters on the foothold of Wuhou industrial design industry, based on the traditional advantage industrial cluster of footwear industry, helping and promoting the transformation of footwear brand from "made in Chengdu" to "creating in Chengdu". On the basis of production design, we accelerated the transformation to marketing design, and finally guided by strategic design, making footwear products more competitive and fashionable in the international market, serving as an open platform for serving the western footwear industry, and promoting the upgrading and accelerating development of traditional industries in the western region.

Reporters learned that the total area of 100 million square meters of Western wisdom Valley project has successfully introduced a large number of e-commerce services and application enterprises to enter, basically formed a complete e-commerce service system and high-tech industry headquarters gathering center, is actively creating the "innovation industry and capital city, industrial design"; Zhonghai real estate, Poly Real Estate and other well-known real estate developers have gathered in Wuhou new city; Capitel 204 acres of large commercial complex, century Lily 100 acres of commercial complex, city celebrity five-star hotel has been ready to build; High end industries and industries are gathering at a high end, and the "production city integration" new town with high quality of life has begun to take shape.