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Fashion Suffers From Viral Pmission

2011/4/1 8:28:00 76

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Fashion Viral Pmission

whether

fashion

Experts, fashion idols and fashion experts admit that we will all enter a new world to be taken over by geek and nerd.

Entertaining

Viral Game Mechanics

Its influence will go far beyond fashion itself.

In 2011 autumn and winter

T station

On the Nicola Formichetti and Lady Gaga jointly offered a good play.

In fact, celebrities sitting on the front row of Thierry Mugler are most likely to be furious to find that this elaborate and mysterious annual show is not for them, but for the numerous populace sitting in front of the computer screen.

Whether fashion experts, fashion idols and fashion experts admit that we will enter a new world to be taken over by geek and nerd.

The viral spread that can entertain the public will far exceed the fashion itself.

Does Lady Gaga tarnish T station?

Lady Gaga, a stylist and Nicola Formichetti with a complex cultural background, took the French legendary designer brand Mugler Thierry shortly afterwards, helping him to return to the fashion industry's cusp.

One is in the 2011 autumn and winter men's wear, one hand excavated Canada's "zombie boy" Rick Genest, when the body is full of stunning tattoos, shrouded in the veil of Rick from the backstage, a shocking haze breath enveloped the whole scene.

Through this campaign, Rick Genest has been booming rapidly on the Internet. Thierry Mugler has also successfully broken through in the intensive brand release with the extreme thrill, though not many people have focused on clothes at this time.

The next 2011 autumn winter women's wear conference, Nicola invited its Mousika goddess Lady Gaga as music director and walked in person.

When the most famous and most controversial performer, with the exaggerated braids, trampling on the 25 centimeter "hate sky high" almost to evildoer sweeping the whole scene, smoking and posing an indecent gesture, it has almost doomed a new round of condemnation in the fashion industry.

Unlike Rick Genest, Gaga's fashion week didn't win much applause. Commentators generally agreed that her joint performance with Mugler was far more than the design itself, and fell into the vulgar suspicion. But at the same time, the Internet had stirred up a heated debate, making this cooperation the most attracting topic in this week's fashion week.

Perhaps the decision of Nicola Formichetti is mixed, but the effect can not be denied.

What puzzles people is actually the voice that criticize Gaga and Mugler to make a show together. Since the press conference itself is called fashion show in the two quarter of each year, should "show" itself be the most important part of the press conference?

Get the eye to get out.

Throughout the history of fashion, only in the early stage, the brand is not so keen on creating public opinion. People dress neatly to the fair, and photographers and commentators then publish regular pictures and magazines in newspapers and magazines for curious public viewing.

The modern communication network has not yet been fully formed. Especially important, the main customer group that the brand is facing is still a few aristocratic celebrities.

Many of the people attending the fashion show have a higher social status than entertainment stars.

Compared with unrealistic lace news and avant-garde concepts, they are obviously more concerned about the texture, style and tailoring of clothes, and what they will wear.

But with the rapid rise of the middle class in the western world, this trend is quickly replaced by the new situation.

In 1937, inspired by Salvador Dali, a surrealist painting master, Elsa Schiaperelli, a Italy dress designer, designed her famous "lobster dress" (Lobster Dress): it is a pure white dress, a red belt in the middle, and a red lobster design jointly designed by Elsa and friends Dali.

Elsa Schiaperelli has become the first person to design a full set of costumes around the theme. Although she has superb practical women's tailoring skills, the combination of art and the first concept design has undoubtedly pushed her to a higher position in the fashion industry.

Almost all brand designers learned this after Elsa.

After World War II, the fashion industry entered the golden age marked by Christian Dior and its "New Look". The unprecedented consumption boom made the fashion industry which was confined to women's circles gradually revealed great commercial value. The real fashion industry did not begin to take shape until this time.

With the further development of modern means of communication and the increasingly fierce competition among brands, it has become a common sense and compulsory course for designers to make bold performances to win public appreciation.

In 60s, Andr e Courr ges, Vivienne Westwood, Pierre Cardin, and the three big Japanese companies in the 70s (Rei Kawakubo, Yohji Yamamoto and Kawakubo), are none of those who create fresh topics and win social attention.

In the 90s, the new trend of the fashion industry, designers continued to make innovations in the aspects of fashion design, advertising, show and so on to get the media and the public's attention. Even I had to go to the front to become a part of the whole year's endless show. Tom Ford, Alexander McQueen, John Galliano, Marc Jacobs and other outstanding designers jointly created the new era of "designer is the new opinion leader".

When we look back at the above history, we will clearly find that the history of fashion development is actually the evolution of "show", which is just for different people in different times.

All kinds of brand shows have long been popular. Why is the cooperation between single Lady Gaga and Thierry Mugler provoked a great stir?

In essence, this is still the fashion attitude towards the public.

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Who is more charismatic and vulgar?

Before Gaga * Mugler, high fashion no matter how to show, it still has a special reserve and desire to refuse to welcome.

Tom Ford trimmed the G font of the private parts of Gucci model, which can be interpreted as a rebellion against traditional liberating ideas. Marc Jacobs and Miuccia Prada continue to cooperate with contemporary famous artists in mutual benefit with the art circles of the same pretending to be reserved; the new media, led by Victor & Rolf, used solely to widen the channels of communication; the new generation designers such as Gareth and so on tried to adapt themselves to the tastes of the new generation of consumers in the form of video clips, and finally chose to make the film look unpredictable; even the luxury brands could easily lower their bodies and join the high streets, and they must create a sense of ceremony for the limited time queuing rush to buy.

After Gaga * Mugler, the fashion industry has new possibilities.

Gaga is not a thing to smoke on the T stage or even to behave vulgarity. (after all, this is the style of Gaga, and Kate Moss has also won a good reputation on the Louis Vuitton show of the same season). The key is that Thierry Mugler first placed a pop singer in the show on the stage for the first time, and enabled this (more or less) subject star as the clown in the music industry, the only reason is that she can cause the greatest attention and saliva in the world.

When fashion lost its last line and persistence in the hands of Nicola Formichetti, it is enough to infuriate a large number of arrogant insiders and defenders.

Even worse, celebrities sitting on the top row of the Thierry Mugler show most likely to be furious to find that this elaborate and mysterious annual show is not for them, nor for the fashionable clothes on the sidelines, but for the masses of people sitting at the front of the electroencephalogram screen.

Nicola Formichetti will never be naive to think that he can win the heart of a fashion editor and critic who is always picking on a super high heeled shoe. He wants only the pmission of ten or ten viruses on the Internet.

Obviously, sticking to luxury, taste or high-fashion simply can not achieve this goal, because those who are really interested in it and are willing to spread it are probably those who are interested in entertainment news much more than fashion trends.

In the era when fashion magazines once dominated the fashion world, luxury groups finally controlled fashion magazines. However, whether fashion experts, fashion idols and fashion experts admit, we will enter a new world to be taken over by geek and nerd.

Those who have been ignored and abandoned by fashion in the past 100 years and who are not proficient in fashion will master the most powerful discourse power, thus affecting the pattern of fashion industry.

The industry chain of fashion industry will change accordingly. For example, many people are no longer keen on breaking a ticket for a fashion week ticket, because Apple Corp's iTunes U can download all the latest show videos. New fashion lovers can lie on the sofa at any time and anywhere. No traffic congestion, stuffy air and deliberately late arriving guests are much more comfortable than the show.

Surrender to the public and make way for fame.

In fact, from the point of view of the initiative of the brand to release the show video, it can be seen that the brands are more or less aware of the changing status of the fashion industry, but so far there are few cases like the French publishing giant, Hua Xie group, which almost turn around.

Nicola Formichetti is a smart person (or else he can't make miss Gaga). He chose to give in to the public to the maximum extent. At the same time, when "fashion king" Tom Ford revived in 60s, and once the show and the public were cut apart, Nicola decided to go the opposite way, and then made great success in the brand promotion.

Of course, senior commentators are also reasonable about certain criticisms of Nicola and Mugler, such as whether such a fashion show is overloaded with concept, so that the design itself becomes so insignificant that it can hardly be called a fashion show.

But in terms of Andy Warhol's theory of 15 minute fame, every person or organization may be famous in the future for 15 minutes. This opportunity is fleeting. For the Nicola Formichetti who takes the responsibility to revitalize the Thierry Mugler brand, it is very helpless to choose the way to expand the brand awareness in an extreme way.

Fortunately, he succeeded, and the next move after attracting the eye is the real test of his fashion talent and design skills.