What Is The Biggest Profit Of China'S Garment Industry?

1, which part of the garment industry do you think is the biggest profit? Why?

2, at present, the increasing competition between retail brand profits and the reduction of wholesale profits is becoming increasingly fierce, and the wholesale market is also being retailing to gain greater profit margins.

What factors do you think this causes, and whether this pattern can be changed in the future?

Answer:

The biggest profit of the garment industry can not be a link.

The brand is locked in blue ocean, the product determines the trend, and the marketing channel is established. The three are indispensable.

Therefore, the clothing industry only has the theory of "three carriages".

If ZARA and H&M are fast fashion brands,

For example: ZARA and H&M are upgraded versions of mass entertainment and leisure, and incorporate fashion elements and popular elements to establish blue ocean and product trends.

Assuming that there is no link between profit maximization in logistics distribution and product supply chain, ZARA and H&M can also succeed, but will only affect their success rate.

Pick up the trend, take the elevator, choose the wrong trend and climb the stairs.

The specific trend of the brand is as follows:

Metersbonwe, Semir and YISHION set up the blue ocean of volume and leisure.

The seven wolves, the powerful masters and the talented men set up the blue ocean of business and leisure.

Jack Jones, CABBEEN and KONZEN (space) established the fashion leisure category blue ocean......

Ayilian, Gloria and romantic manifesto establish the blue ocean of fashion and less beauty.

Sundance established the fashion business category blue ocean......

What is worth mentioning is the change of China's category trend in the next 10 years: {page_break}

Map of China's trend change in the next 10 years

2. at present, the increasing competition between retail brand profits and the reduction of wholesale profits has become increasingly fierce, and the wholesale market is also being retailing to gain greater profit margins.

What factors do you think this causes, and whether this pattern can be changed in the future?

Answer: clothing wholesale has come to the end of the clothing industry, the wholesale mode will fade out of the clothing industry.

The wholesale mode is the inevitable outcome of the early development of the garment industry. The limited resources of raw materials, limited processing resources, limited manpower, material resources and financial resources will eventually lead to the integration of resources and asset optimization. The wholesale mode will also be replaced by the new brand integrated platform.