Every Festival Is Not The Only Way To Boost Sales Of Clothing Retail Terminal Stores.
Popular events in previous years Marketing The main idea is the marketing activities of the company, with some hot events, planning and grafting to achieve improvement. brand The purpose of influence.
For a shop, it is more difficult to achieve event marketing. Does that mean that hot events have nothing to do with shops? You will get a resounding answer: NO.
In July 19, 2010, I was in Guiyang for DABAISHA. Men's wear The theme of the training is terminal sales and operation system. When I was speaking, I talked about the movie "pleasant goat and grey wolf". This is a very powerful national animation film. I extemporaneous say: marry a person to marry grey big wolf, wear big white shark. I said, "you put this word in the shop, it's absolutely touching to the customers."
The speaker has no intention of listening. At that time, Mr. Yang, who came from Kunming, was responsible for retail operation. He was such a listener. Frankly speaking, I am not too concerned about this sentence, but this sentence has triggered a brand new curriculum in Chinese fashion industry.
In August 31, 2010, I was invited to the same theme of training for DABAISHA men's clothing in Kunming, Yunnan. Before the speech, Yang was very excited and said, "Miss Kim, your sentence is to marry a grey wolf and wear a big white shark. The effect is great. It is very touting for some guests, especially for children with children, and adults are allowed to buy our brands."
In January 19, 2011, when I was training in Kunming for a women's wear brand, I went to DABAISHA Yunnan operation center, and Yang told me: "married people have to marry big grey wolf and wear big white sharks." Maybe Yang was just talking about it, and when I heard this for the second time, I was very concerned about it.
This is what I have studied - tidal sales. Integrating hot events into your sales language can touch your guests well.
Besides, holiday festivals are also hot topics, such as Spring Festival and Valentine's day. How can you use them? You need to visit relatives and friends during the Spring Festival. Can you recommend the following matching methods to guests? - fashion and warm spring festival costumes. The Spring Festival is red hot. Can you choose some happy styles to recommend to the guests? "The 8 New Year's wear will make you prosperous." Can the two activities bring fresh feeling to the guests? The answer must be yes.
All of the above methods belong to tidal sales. Every holiday, don't always think about discount sales, but also think about what good tidal sales can help you soar store performance.
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