Fujian'S Famous Stone Lion Enterprises Are Enthusiastic.

Year in and year out, this year's famous brand of Fujian began to be selected again.

In the eyes of many entrepreneurs, Fujian brand seems not to be on the top. They even want to comment on the Chinese brand, the Quanzhou quality award and the Fujian quality award. But in fact, Fujian's famous brand is the "knocking brick" of the Chinese famous brand, Quanzhou quality award and Fujian Quality Award. With it, the enterprise will be more confident.

Comment on Fujian

"It's hard to imagine that CABBEEN and eindon didn't take part in Fujian's famous brand."

The person in charge of Fujian Provincial Inspection Bureau said that in his eyes, the famous brand such as CABBEEN and awaiting Fort should have been a famous brand in Fujian long ago. Even before they were suspended, they could attack Chinese famous brands. But in fact, the two Shishi brands that did not move towards the whole country did not have the title of "Fujian famous brand". They could be represented at the propaganda meeting of Fujian famous brand selection organized by Shishi quality and Technical Supervision Bureau and Shishi quality and Technical Supervision Association. The representatives of adeingbao and CABBEEN came to the scene. "In the past, the enterprises did not attach importance to this honorary title. Now we take the famous brand of Fujian as an important task."

Shi Yaling, director general of CABBEEN fashion office, said that it is necessary to win the honorary title of "Fujian famous brand" for CABBEEN, which is constantly growing bigger and stronger. Similarly, the representative of the ELDOR said, "participating in the" Fujian brand "is one of the important steps for her to further standardize herself.

According to field observations, representatives of more than 20 enterprises including Tianhong metal, ant city shoe industry, Fusheng shoe industry, Hong Kong overflow dyeing and finishing company attended the conference besides the onton and CABBEEN.

It is understood that this year, a total of 14 enterprises in our city can reassess "Fujian famous brand", including small naughty, Li Xiang, Oriental Orient, mington, senior citizen City, and Tsing Chan, which are involved in many industries such as children's wear, food, sports goods, metal products, hardware, watches and clocks.

Why do we need to comment on the famous brand in Fujian? Many representatives who wish to participate in the review or reappraisal of enterprises say that in the case of Chinese brand suspension, Quanzhou quality award and Fujian quality award threshold is very high, only Fujian brands can be commended. "Although many publicity titles are not very influential on rational consumers, a title is always better than none."

The representative of Tianhong metal said so.

According to the responsible person of Shishi quality and Technical Supervision Association, the number of enterprises consulted and registered has increased greatly since last year's news reports and documents issued by Fujian famous brand selection.

Fujian this year

"This year's election standard is the highest in recent years."

Fang Cheng Jun, who is certified by Fangyuan, said.

First of all, from the sales point of view, the sales requirement of the reappraisal products in 2010 is generally less than 20 million yuan in the initial assessment. This year, the sales requirements of the reappraisal and preliminary assessment are the same. The sales volume of food, textile and clothing, tourist shoes and other products should reach more than 150 million yuan, and the sales volume of products such as printing and dyeing should be over 250 million yuan.

"This year there is more trademark review."

The staff of the Municipal Association of quality and Technical Supervision said that the registered trademarks of the declared products should be registered in the mainland and Hong Kong, Macao and Taiwan, and can be declared and recommended within a limited period.

In addition to environmental protection requirements, in the comprehensive review, there are strict restrictions on the implementation standards of the participating enterprises, the sampling results of the enterprises in the past 3 years, and the inspection of raw materials.

If a product is declared to carry out the enterprise standard, if its technical index is lower than the recommended national standard, the industry standard, and the local standard requirement, it shall not declare and recommend; the enterprise must submit the qualified report of the product quality supervision and inspection at least 2 times over the past 3 years to declare the product, if not, it must submit the application for sampling inspection voluntarily; the key process control of the raw material inspection, production process, product quality inspection and so on shall be equipped with the measuring instruments conforming to the relevant standard requirements, and shall be used in the validity period of the certificate according to the metrological verification or calibration qualification.

Fujian famous brand is the "stepping stone" of the quality award.

"Shishi enterprise can set the target far away, Fujian famous brand is the ladder of quality award, commentary on the Fujian brand, and then evaluate the quality award to get bonus points."

The responsible person of Fujian Institute of textile inspection said that Shishi enterprises should set their goals far away, such as Fujian quality award and Quanzhou quality award. These two awards are for the Shishi enterprises to contend sooner or later. Shishi should consciously guide enterprises to close the criteria and criteria for the quality award.

{page_break}

In March, the Fujian provincial quality award was declared in March, and 15 enterprises were listed on the whole of Fujian. Heng Heng Group Co., Ltd. was the only representative in Quanzhou. "Heng An had the chance to win the first prize of Fujian quality award last year, but one of the details was ignored, so it fell out."

Insiders said Mr. Fang said that the Fujian quality award enterprises were all the leading brands of various industries in Fujian province.

It is understood that in the 2010 Fujian provincial quality award list, the sales of three tree coatings Limited by Share Ltd ranked the last, from 2007 to 2009, respectively, 130 million yuan, 320 million yuan, and 500 million yuan; the highest output value was the opto Optoelectronics (Xiamen) Co., Ltd., and the sales volume in 2009 was 19 billion yuan.

It is understood that the sales of Heng An Group in 2009 has been broken ten billion yuan, and the tax payment is over 1 billion yuan.

In this list, there are 7 famous brands in Fujian and China's famous brands. "From this data, there are still a few enterprises in Shishi who have the strength to list."

Wang Zhifang, Secretary General of Shishi Association for quality and technical supervision, said that enterprises that won Fujian famous brands and Chinese famous brands could get bonus points when they participate in the quality awards. For the quality award of "top notch", perhaps only one point difference can decide whether the enterprise can be listed or failed this year. "Fujian famous brand is the" knocking brick "of the quality award.

Experience --

"Some people say that the gold content of Fujian famous brand is not enough. In fact, the famous brand itself does not reduce the amount of gold, but is not strict with the enterprise, which is damaging the image and influence of the famous brand.

Many enterprises that have won the title of Chinese famous brand or Chinese well-known trademark are not strict with themselves, resulting in the phenomenon of unqualified products in the sampling inspection at all levels, resulting in a decline in the status of Chinese famous brands or well-known trademarks in the minds of consumers. But generally speaking, Fujian brand names or Chinese brand titles are more assured than consumers without titles.