The More You Use Integral &Nbsp, The More Money You Spend. Revealing The "Integration Trap" In The Shopping Mall

Drag and pull

Special points for gift exchange did not arrive in a year.

In addition to shopping malls, many counters also have their own scorecards, and integral change is also an important means for brands to seize customers.

This is the most common form of cosmetics.

But some shopping malls have low scores and low efficiency. Many members have a negative impression on the brand.

Ms. Li, who lives in Xicheng District, Beijing, told reporters that in January of last year, she used the more than 1000 points of the previous year in Zeng Sheng Guang Guang Department's "superior forest" counters to exchange a hand cream. When the hand cream was not available, the guide buyer said that he would arrive in April and notify her to receive the hand cream when she arrived.

But until the end of April last year, Ms. Li did not receive a call from the guide.

By the time of the May 1 holiday, Ms. Li came to the counter, and the shopping guide refused to offer gifts to Ms. Li on the grounds that "the goods had not arrived."

Since then, Ms. Lee has repeatedly come to the counter to ask questions, and she has not received any gifts. Until the beginning of this year, she suddenly found that the "superior forest" counters of Zhuang Sheng Guang Guang Department store had been removed.

Then, in February, she contacted the shopping guide of "Zhuo Lin" counters, Fu Zhuo shop, which was interpreted as "staff's work mistakes". Fu Zhuo shop guide told her to leave her name, contact information, integral card number, exchange products and other information, and promised to deal with it immediately, but until the reporter sent the news, Ms. Li told reporters that he had not received any response.

It is not difficult to find out on several women's skin care websites that consumers who have had similar experiences with Ms. Lee are not in the minority.

The reporter saw that a member of the Freeplus "Gemalto" was angry at the amendment of the members' statute.

It turned out that "Freeplus" revised the membership regulations in July 2010, cancelled the way of counter exchange, needed members to exchange products online, and unsuspecting members rushed to the air.

"Have you informed members of the amendments to the membership regulations?

The score has never been checked.

There is an objection to the score. There are always fewer consumers, but I can give you less lines. Can you give me products?

The member said in the Freeplus forum.

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Regular frequency variation

Electronic mall integration depreciation

Reporters learned from the cosmetics counters that although the articles of association are frequently revised, the content of modification is generally limited to "technical upgrading" such as exchange forms and procedures.

But consumers have reflected that the rules of integration in electronic shopping mall are changing frequently, and every change of rules necessarily means "depreciation" of integrals.

This phenomenon is not only evident in some online shops opened by Taobao sellers, but also in some large electronic stores.

Ms. AI is the mother of a two year old child and an old member of the red children's shopping mall.

In March of this year, she found that the more than 3000 shopping mall which had been saved for nearly a year suddenly became a "floating cloud".

"From my first contact with the" red child ", the family set the rules for cash exchange: 2000 points for 50 yuan, 3000 points for 70 yuan, and 4000 points for 100 yuan.

I had more than 3800 scores a year ago, and I thought that I would buy another two barrels of powdered milk for 100 yuan. I called the order in March 1st, but the customer service staff said that the website was revised, and the points could not be exchanged for cash, and it could only be exchanged for gifts.

AI said that the gift of "integral change" is useless, and it is not as much money as before.

In this way, our score is in disguise "depreciation".

After registration, the reporter entered the red kid's "points exchange mall", and found that there were only 4 kinds of commodities to participate in the integral exchange, and the most popular one was the "open rice vegetable and fruit cleaning agent (lemon flavor) 400g" of the original price of 21 yuan.

In the total conversion mall, the goods need 60 points +20 yuan cash for the purchase.

It costs only 299 yuan to use a 50 yuan coupon, which requires 6000 points.

And before February 26th, 2000 points can be changed to 50 yuan in cash, and there is no restriction.

"The most annoying thing is that, as an old client, I have not received any notice from the website of the red child beforehand."

Ms. AI said, "when you promote sales, you send me emails and text messages regularly. When you want to change the rules, there are no website announcements.

And when I was shopping in February 17th, there was no reminder of telephone service.

Under the reporter's inquiry, 4 other red children mall members also said they had not received any prior notification from the website.

"I feel that the red child has violated the consumer's right to know!"

Ms. Lee said consumers.

Yesterday, when the reporter called the red children shopping mall customer service, customer service personnel also said that the website did not advance the notification of the member integral modification.

Netizens debate

I want cabbage.

Last year, when the integral card of anzhen Hualian was added to the score, it was necessary to check with all the shopping tickets.

At the end of last year, the quality of the gift was called "one time".

The supermarket bought enough 20 yuan to accumulate one point.

A hundred layers of shoes selling shoes are the most unsophisticated, deceiving the customers, and selling things without any warranty is the matter.

Pisces vs Gemini:

Last year, the new world cosmetic activity brand was updated 680 times, 20 times -25 times.

1 yuan 1 points, 100 points can be converted to 1 yuan coupons.

But only one sheet is available.

If one can not be opened and split into two pieces, only 680 will be able to get high points.

Only a hundred bits are taken into the high-order integral.

Automatically wipe off after 100 bits.

For example, buy 830 things, 20 times integral, only 160 pieces, instead of 166.