Christophe&Nbsp, Guillarm Street, Fragrance Street Designer.

Fragrance Street designer, global fashion show

His design is not only for the actress's red carpet, but also for the general female consumers. "My ideal customer image is a fun and active girl who enjoys the modern life, rather than a paper doll that is wrapped up in clothing and doesn't dare to appear for the sake of looking beautiful."

"I prefer comfort to the application of design. My ideal customer image is a modern girl who enjoys fun and enjoys life, rather than a paper doll that is wrapped up in clothing and doesn't dare to appear in order to look beautiful.

To tell the truth, they are the kind of Sex &City girl. As a designer, I am very lucky. In this diversified era of freedom, I learned the traditional fashion design process and drew inspiration from real life.

This year's 34 year old French dress designer Christophe Guillarm has been running an independent brand with his own name for 13 years, and he has been designing fashion and styling for the red carpet stars of the Cannes film festival for 8 consecutive years.

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Mix &Match is probably the most appropriate description of his creative ideas and business philosophy. This season, with the theme of "Summer of Love (summer love)", a strong female style, the Bohemia style shows the spirit of high spirited and the 60s rock and roll style.

The design of Christophe not only includes a crowd of Cannes actress fans, but also the prince Albert II of Monaco who favours his strong style works.

B: tell me about the origin of Cannes Film Festival.

C: I was born in a small town between Monaco and Cannes. When I was very young, I like to run to Cannes to watch the movie festival.

After I became a designer, I certainly hope to decorate the stars on the red carpet with my own design.

Speaking of a little bit helpless, today's fashion trend is often decided by the stars on the red carpet.

This is another factor that has encouraged me to cooperate with stars.

I build and maintain a long-term relationship with celebrities, especially young stars. We develop each other and develop together. Besides, the French mechanism also provides space for young designer brand stars.

B: what is the specific process of designing a red carpet dress from conception to ready-made clothes?

C: we will rent a suite at Top Class Hotel in Cannes as our temporary studio and fitting room.

Before and during the festival, we invited and received stars, stylists, accessories partners, and communication with the media there.

Of course, we have to find ways to "rush" tickets so that more celebrities can go to the red carpet.

B: we see that you always accompany your female star customers on the red carpet. What role do you play besides designers?

C: brokers, consultants, gentlemen and men! Notice her skirt and overall shape, remind her to turn around to take care of the location of the photographers in different countries and regions, and control time at the same time, because each angle has no more than 15 seconds of residence time; besides, she is also responsible for giving her name to the photographers and the media. You know, at such a grand gathering, not everyone knows who she photographed.

B: you have worked with the Cannes film festival for 8 years. What's the change?

C: has a strong feeling that the media has increased, which is directly related to the extent of the impact on the public, and shows that the activities of the festival are now more public and entertaining.

And media attention to stars is also increasing. As designers, this is a good opportunity.

B: what is the difference between French and American stars in the red carpet attire?

C: French celebrities do not like to take risks, they tend to choose the most recent style, the safe mentality is sometimes dull; American celebrities have fun nature, and sometimes the worst dress awards seem to be a disaster to them.

B: the purpose of your design and the retail price?

C: I like to wear a good style rather than simply show. You can really find the same design on the show and the red carpet in the shop, most of which is slightly different from the skirt length.

The price is between 300-1500 euros, and it is also positioned on the design items that people can consume. I do not do anything Top Luxe.

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B: your goddess Mousika and design style? Your ideal customer image?

C: some women do inspire me very well. Monica Bellucci is one of them.

Some of my long-term star guests are also.

I like femininity, color, shape and beauty, plus the charm of glamorous.

I am inclined to be comfortable in the application of design. My ideal customer image is a modern girl who enjoys fun and enjoys life, rather than a paper doll that is wrapped up in clothing and doesn't dare to appear in order to look beautiful.

To tell the truth, they are the kind of Sex &City girl. As a designer, I am very lucky. In this diversified era of freedom, I learned the traditional fashion design process and drew inspiration from real life.

B: what is the definition of your glamorous charm?

C: across the age limit, lively and interesting, distinct personality, have fun, mixed with a little Rock &Roll sentiment, in my view is modern and attractive.

B: how do you get your inspiration?

When C: was in school, there was a training course for a class. He would first find a clear theme and then practice it step by step.

But now that I have run my own design brand for 12 years, I find myself getting fewer and fewer boundaries, more and more free, often inspiring ideas hitting me.

The windows, movies, music and even the works on the red carpet are my inspiration.

B: do you seem to be pro business?

C: yes, I admit that in the early days of my debut, I had a designer's set, and I only wanted to talk about the design itself, too close to individual customers.

But I soon realized that the whole process of business operation played a role in brand and needed coordination and balance between them.

Now I think my communication with the public is very important. I am not an ostrich designer. My guests are not ostriches: we enjoy the pformation and mix up of social roles.

I also learn from the fashion show's participation experience in the fashion concept of different cultures.

When will B: take the initiative?

C: as long as possible.

It is undeniable that this is very helpful for my success in the international market - I even communicate directly with local distributors.

Does B: have the vision of opening up in Asia?

C: I started working with Japan in 2001 and have a close relationship with Korea.

The next target is China.

I have been to Guangzhou 2 times, and I have attended the Guangzhou costume festival.

Mo Wan Dan has interpreted my work.

Between the two visits, Guangzhou has changed a lot. I also want to look at other cities in China. Of course, I am also looking forward to letting more Chinese women understand my designs.

B: travel status and goals?

C: is always about work. I always run around the world and do fashion shows.

Of course, I will return to my hometown to enjoy complete relaxation in the south of France, and I also like to take a vacation in Monaco.

The next travel objective is the Bangkok clothing festival.

B: what is traveling?

C: I first thought of fashion magazines! I always like to buy many fashion magazines at the local airports, and the reports and advertisements are important channels for me to understand the market and local trends.

In addition, I will bring swimsuits and keep exercising during traveling is a good way to adjust.

Finally, there is a local food guidebook. Of course, I prefer to go to the restaurant recommended by their local friends, which is really a pleasure.

B:'s favorite Paris block?

C: I am a designer belonging to Champs Elysees street. I have lived and worked here for 14 years.

This street and the adjacent Montaigne Avenue are a miniature and international window of the world. The windows are beautiful, exquisite and varied, and the crowd is mixed and flowing. They give me the source of inspiration and the passion for work.

In addition, I also like Marlay District, where there is a different air, free, open and casual.