Fashion Show Gives &Nbsp To The Public, And Makes Way For Fame.

The success of Lady Gaga is different from the creativity of Nicola Formichetti.

Win the eye to get {page_break}.

Throughout the history of fashion, only in the early stage, the brand is not so keen on creating public opinion. People dress neatly to the fair, and photographers and commentators then publish regular pictures and magazines in newspapers and magazines for curious public viewing.

The modern communication network has not yet been fully formed. Especially important, the main customer group that the brand is facing is still a few aristocratic celebrities.

Many of the people attending the fashion show have a higher social status than entertainment stars.

Compared with unrealistic lace news and avant-garde concepts, they are obviously more concerned about the texture, style and tailoring of clothes, and what they will wear.

But with the rapid rise of the middle class in the western world, this trend is quickly replaced by the new situation.

In 1937, inspired by Salvador Dali, a surrealist painting master, Elsa Schiaperelli, a Italy dress designer, designed her famous "lobster dress" (Lobster Dress): it is a pure white dress, a red belt in the middle, and a red lobster design jointly designed by Elsa and friends Dali.

Elsa Schiaperelli has become the first person to design a full set of costumes around the theme. Although she has superb practical women's tailoring skills, the combination of art and the first concept design has undoubtedly pushed her to a higher position in the fashion industry.

Almost all brand designers learned this after Elsa.

Nowadays, fashion week has already entered the era of webcast.

After World War II, the fashion industry entered the golden age marked by Christian Dior and its "New Look". The unprecedented consumption boom made the fashion industry which was confined to women's circles gradually revealed great commercial value. The real fashion industry did not begin to take shape until this time.

With the further development of modern means of communication and the increasingly fierce competition among brands, it has become a common sense and compulsory course for designers to make bold performances to win public appreciation.

In 60s, Andr e Courr ges, Vivienne Westwood, Pierre Cardin, and the three big Japanese companies in the 70s (Rei Kawakubo, Yohji Yamamoto and Kawakubo), are none of those who create fresh topics and win social attention.

In the 90s, the new trend of the fashion industry, designers continued to make innovations in the aspects of fashion design, advertising, show and so on to get the media and the public's attention. Even I had to go to the front to become a part of the whole year's endless show. Tom Ford, Alexander McQueen, John Galliano, Marc Jacobs and other outstanding designers jointly created the new era of "designer is the new opinion leader".

In the new season of Gareth Pugh, we should consider using short films instead of walking shows.

When we look back at the above history, we will clearly find that the history of fashion development is actually the evolution of "show", which is just for different people in different times.

All kinds of brand shows have long been popular. Why is the cooperation between single Lady Gaga and Thierry Mugler provoked a great disturbance? In essence, this is still the fashion attitude towards the public.

Who is more charismatic and vulgar?

Before Gaga * Mugler, high fashion no matter how to show, it still has a special reserve and desire to refuse to welcome.

Tom Ford trimmed the G font of the private parts of Gucci model, which can be interpreted as a rebellion against traditional liberating ideas. Marc Jacobs and Miuccia Prada continue to cooperate with contemporary famous artists in mutual benefit with the art circles of the same pretending to be reserved; the new media, led by Victor & Rolf, used solely to widen the channels of communication; the new generation designers such as Gareth and so on tried to adapt themselves to the tastes of the new generation of consumers in the form of video clips, and finally chose to make the film look unpredictable; even the luxury brands could easily lower their bodies and join the high streets, and they must create a sense of ceremony for the limited time queuing rush to buy.

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Tom Ford has put forward a new salon that releases the new product back to private.

After Gaga * Mugler, the fashion industry has new possibilities.

Gaga is not a thing to smoke on the T stage or even to behave vulgarity. (after all, this is the style of Gaga, and Kate Moss has also won a good reputation on the Louis Vuitton show of the same season). The key is that Thierry Mugler first placed a pop singer in the show on the stage for the first time, and enabled this (more or less) subject star as the clown in the music industry, the only reason is that she can cause the greatest attention and saliva in the world.

When fashion lost its last line and persistence in the hands of Nicola Formichetti, it is enough to infuriate a large number of arrogant insiders and defenders.

What's more, the celebrities sitting on the top row of the Thierry Mugler show most likely to be furious to find that this elaborate and mysterious annual show is not for them, nor for the anxious fashions on the sidelines, but for the masses of people sitting at the front of the electroencephalogram screen. Nicola Formichetti will never be naive to think that she can win the heart of the fashion editor and critic who is always picking on a super high heeled shoe. He wants only the pmission of ten or ten viruses on the Internet.

Obviously, sticking to luxury, taste or high-fashion simply can not achieve this goal, because those who are really interested in it and are willing to spread it are probably those who are interested in entertainment news much more than fashion trends.

LADY GAGA latest photo

In the era when fashion magazines once dominated the fashion world, luxury groups finally controlled fashion magazines. However, whether fashion experts, fashion idols and fashion experts admit, we will enter a new world to be taken over by geek and nerd.

Those who have been ignored and abandoned by fashion in the past 100 years and who are not proficient in fashion will master the most powerful discourse power, thus affecting the pattern of fashion industry.

The industry chain of fashion industry will change accordingly. For example, many people are no longer keen on breaking a ticket for a fashion week ticket, because Apple Corp's iTunes U can download all the latest show videos. New fashion lovers can lie on the sofa at any time and anywhere. No traffic congestion, stuffy air and deliberately late arriving guests are much more comfortable than the show.

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LADY GAGA latest photo

Surrender to the public and make way for fame.

In fact, from the point of view of the initiative of the brand to release the show video, it can be seen that the brands are more or less aware of the changing status of the fashion industry, but so far there are few cases like the French publishing giant, Hua Xie group, which almost turn around.

Nicola Formichetti is a smart person (or else he can't make miss Gaga). He chose to give in to the public to the maximum extent. At the same time, when "fashion king" Tom Ford revived in 60s, and once the show and the public were cut apart, Nicola decided to go the opposite way, and then made great success in the brand promotion.

Of course, senior commentators are also reasonable about certain criticisms of Nicola and Mugler. For example, if a fashion show is too heavy in concept and the design itself becomes insignificant, it can not be called a fashion show at all. But in terms of Andy Warhol's 15 minute theory, every person or organization may become famous in the next 15 minutes, and this opportunity is fleeting. It is also very helpless for the Nicola Formichetti to take the initiative to reinvigorate Thierry Mugler brand.

Fortunately, he succeeded, and the next move after attracting the eye is the real test of his fashion talent and design skills.